SWOT analysis or matrix is a process of identifying the internal and external

data in forming strategies. Internal data are the strengths and weaknesses
which are under the control of the entity. External data are the opportunities
and threats outside the entity's premise.
The Ligthers Company, as the proponents of the Candelier to the market,
stated the following strengths, weaknesses, opportunities, and threats that
will be material in decision-making.
Strengths
1 Home-based.
2 Ornamental floating candle.
3 Offers variety of candle (not only candelier) depends upon the orders of
retailer or customers.
4 Sell directly to customers or by the retailers.
5 Affordable price unlike other ornamental candles.
Weaknesses
1 Do not have a store.
2 Limited production due to small space, and few working personnel and
equipments.
3 Less promotion.
Opportunities
1 Manaoag Church
2 1 Million Devotees
3 Religious activities
4 Weddings and other related romantic events
Threats
1 A lot of Competitors
2 Seasonal
S-O
Manaoag Church is a popular church in the nation and a lot of devotees
Our Lady of Manaoag are going there. This is a good opportunity to sell
our product, an ornamental candle for the Virgin Mary.
Candelier also offered in variety of colors and also this is a floating candle,
suits for weddings and dinner dates.
The product is so affordable that all of the devotees are able to buy this
Candelier.
S-T
There are large number of competitors and through retailers, the producers
are able to minimize the threat.

 Candles are also seasonal, we offer candles best for various events and
seasons. Through this, the producers can increase the sales by studying
the demand of the product in different occasions.
W-O
Due to limited production, there is a high percentage that all of the items
produced can be sold to those more or less 1 million devotees in desired
price and desired profit in return.
Manaoag is a well-known church and candles are playing such a bug role in
the life of Catholicism so promotion is not that necessary.