Independent Variables

Quantity(volume) offered at a given

price
Colour of the product to be sold
Quality of the product offered at a
given price
Packaging of the product
Product Endorsement by a celebrity

Dependent Variables
Product sales

hypothesis:
H1 : buying decision of males depends on the quantity(volume) of the product
being offered at the given price, where as buying decision of the females is
depends on the USP of the product.
H2 : Males prefer different colour for a product than the colour proffered by
females
H3 : Buying decision for males is dependent on the durability of a given product,
whereas buying decision for a female is dependent on the aesthetics of the
product.
H4 : females are influenced by beauty and creativity of the packaging material
of the product, where as males are influenced by the durability and safety
provided by the packaging material.
H5: males are influenced by female celebrities endorsing a given brand, where
as females are influenced by male celebrities endorsing the same product