MATTELS STRATEGY

AFTER ITS RECALL OF

PRODUCTS MADE IN
CHINA

Presenters:

Lee, Bryle Austin C.

Perez, Czarina Jane F.

Manogura, Chelsea

Hong, Divine Angelie

Delena, Jan

I. PROBLEM STATEMENT

II. OBJECTIVE

III. BRIEF DESCRIPTION OF THE

CASE

IV.

AREAS OF CONSIDERATION
STRENGTHS

WEAKNESESS

Brand Name

Strong customer base

recalls

Excellent variety of products for both boys

Losing control of their products and

and girls

company image due to the outsourcing of

Mattel has been in the fore front of the toy

their manufacturing to third party overseas

industry for 6o years

manufacturers

Strong online privacy policy

Controls fate of Barbies main competitor

Has excellent Global Manufacturing

Battered brand image over recent series of

They have little pricing power due to heavy

reliance on Wal-Mart and Target

Principles

Keeping childrens interest when they are

growing into the tween demographic.

OPPORTUNUTIES

THREATS

Online and Video Game Market

Decreasing demand for toys

Barbie retail store

Economic recession

Moving PRODUCTION FROM CHINA back to

Children are outgrowing toys at an earlier

the United States or a more sustainable

age

country

V. ALTERNATIVE COURSES OF
ACTION

VI. RECOMMENDATION

VII. ACTION PLAN

VIII. CONCLUSION

THE END
Thank You for listening!