GROUP Rooya Group of Companies NEWSLETTER + Rooya Holding Investments + Rooya for Development + Roaya for Construction + Rooya for Real Estate Investment + Rooya for Touristic Developmen + Tiba for Construction & investment Tent + Okoplan Consulting Engineers ‘1601 At Akad E.Bahark St Sheraton Bubdinge, Helloplle, Cato, Ey. Te (2001 26 85 00 Fo» [202122666819 { ine reoyagroupcom - } ‘wn ooyagroup.com vee 16466 — MESSAGE trom bes Ta eras REAL ESTATE STOCK MARKET The real estate sector survives the financial crisis because of the increased demand of real end users. Ater over a year passed since the beginning of On the other hand, the Egyptian stock market ne nancial ersis, and what followed of colapses went thraugha series of drapouts in the beginning mare's at 2009 when its EOX30 index felt to an of liquidity and strict laning regulations by banks; unprecedented level losing 8546 points starting me tinds indieators that the real estate from June 2008, reaching its lowest levels in sector ounish again and overcome the February 2009 (2750 points), This came alter foreign in witharew fam the Egyptian stock market fo cover financial losses int ‘uniries, Some experts claim that the Egyplisn ne of the best investments due to its low risk stock market has lost more than &ébillon dears ting in shorts and increasing value ofits products year to year, sinee the beginning of the financial crisis till other investment areas such asthe October 2008 market, Fone examin sof A en eng the al ye he he two sectors, the real estate and the ye Stock market, and the challenges and acute Sa hat faced both, one finds that the veal estate BS sector hasn't faced any major drops arfaliouts SE during the past 10 years. On the conlary witnessed a huge development four years a9 when major real estate developers in the Arab intered the Egyptian real estate marke ded to invest in it due to the hig happened with the stock market in ulation rte ss not found in any fe prices of the real estate market and due to the inc ange. tobe continued on page & >STONE TOWERS An International Landmark in New Cairo SMe tO aa ee a Een LE, Farouk Hosni Minis inthe gathering along the government and the fusiness Zana Hadid’s team delivered 2 detailed presentation on the concept of the project, its design and features, ring the ev ROOYA commences Execution of “STONE TOWERS” octoser 2010 stone towers International renowned architect Zaha Hadid supervises 4 specialized international British consultancy offices to finalize the drawings of Stone Towers: national specialized British consultancy firms on contracted to assist Zaha Hadi's team in completing the drawings of the Stone or Construction, Ho 2x for andseap the projec and New start by 1 with the British ones in finalizing rawings. These ofSTONE PARK o™ TELAL AL SOKHNA TELAL AL ALAMEIN = us UPDATES aah eee Poa? os Real Estate Crisis in Dubai and its effect on the Egyptian Real Estate Market On November 25°, 2009, Dubai shocked the financial world when it said it would ask creditors of Dubai World, and Nakheel, to agree to a standstill on billions of dollars of debt. The state-owned investment conglomerate Dubai World, with $59 billion of abilities, set off a global stock market sell-off after it said it wants to restructure its debt, including at its property subsidiary Nakheel, which has had more of a global impact. QUESTION: Eng. Shoukei, what isthe effec shrinking investments b estate market in E5yp he Housing in the wi targetthe market, thus more are going to invest sich character increase nthe demand of houses in Egypt due to new marriages that reach 600,000 needed ANSWER: “No, Idon' think so. The problem 8S er year. Sa the high rate of population Meee nei tancat uisiye Me duce) ESypLar many ther countrys favor of es market may take a decade to return stale investment, because il supplies an existing Scksireatontucershe are wing or are mpent few Ets capable of purchasing proper! its recent growth is driven largely byt oreigners, who QUESTION: Eng. Showkri, will the proa response of the UAE Government, pumping $22 Bion into the local eanking sector auring he inancial ers, and guming anather $0 bilin ately, save the Real Estate sector in Dubai? QUESTION: As Dubois market crumbled. the Middle East braced itsel! for the potential © ing tha conamic fallout and analysts ext property and ayot will stand to gain roubles 2 id end u reign direct investment | portiolios Dubai is set to ANSWER: ‘We should learn many lessons [rom the Dubai crisis and we have t lak at both sides, the positive and the negative. The positive sic nat the real estate market in Dubai was ve ficient in marketing and positioning its projects nternationally. Ana this 's something all real fate developers in the MENA region need to fearn fram and focus on, The nagative side of he crisis that Dubs) didn take nto accoun' the fact thal, the realestate sector, in order lo develop and grow in a sustainable pattern, has yotian real estate ANSWER: "Yes, we nave avery good chance in internationally de te several reason, First, is that th ‘ale prices in Egypl is cheaper than any ether country n the region. Second, the variety of aur products and of locations, We have tourism investment projects he Northern Coast and the Red Sea area, We also have residential projects n Cairo and potental areas like New IhSettlement. Thr nroughou th Egypt has 2 countries in the region and has mary sou ldwide. All these ction for fore QUESTION: What should rea estate cevelon and tne government do inorder to market and Egyptian real estate sector 2 And whose resnonsisliy ist? ANSWER: “Both, the government and sector internation Should work un government in orga hat target internat Egypt as a world han promotingcrea eo) Sale) antenna Ifyou want to incorporate modern decor into your home, but not sure it will look and feel comfortable, here are some ideas that can help you in creating a modern fashion that is livable and comfortable at the same time. Third, which is the most important of all, is lighting, Lighting isthe key to lurminating your irs, you will need to keep &t simple, Fr exarnle room's design andis a very important element ry 2ading some madest and simple chairs or in modern designs. Its. a make itor break it ables into your rooms, Check the internet to see SM] tector. tecan both reinforce your home design he designs that go with your home colors, Also and make flock fantastic and atractive or itn ry adding simple paintings or large portraits make it ook dull ana depressive. with pro lighting arouna them, Choose lights the colors of you h bold colors that emphasize ‘oom furniture er wals, Also rickel or stainiess ste check the internet to see the different designs ch ang makes you of modern lighting. Search for track lighting home feel cohesive floor lamps, spots, ané pendant lighting, 308s 9 contemporary to Continuation of Real Estate VS. Stock Market SI OD velopers tured into Seveloping shopting malls, fall was in June 2008 where its stacks dropped Real estate development expanded greatly ouside ice buldings and business parks that were down by more than 30% due tothe rumor that the Cairo to elude tourist areas and summer p ighly demanded during the last period by foreign government wil apply new taxes on stock market in the Northern Coast and in other newly arising corporations operating in Egypt. Moreover, they porttlios. The second fall was duets the world potential areas Uke Ain Al Sokhna, urned into 3 nial products financial erie where it lot more than £7 ofits In Egypl, tare ea tramensous demand fer houses nat fastyear, and new zayment market value that accounts to 690000 units annually te ffi methods to faciltate the sling process, butpricas At the baginning ofthe financial crisis, the real the gap between supply and demand inthe mar&st Of units remained az is wilhout any decrease, estate seclor faced (wo major significant Despite this gae, inere isa cumulative shortage challenges. The first was that many people in housing unite of 25 3 milion units, and more REAL ESTATE INVESTMENTS vs, STOCK — posiponed buying new homes aut of fear that real than 29% af the Egyptian population are inthe age MARKET INVESTMENTS. tstate prices might go dawn soon, which didn't of marriage and will require houses, and 80% During the past ‘0 years, the total investments in happen because most of the developers didn't of the population is around 1? years old ne realestate market increased ta reach 13.643 change thelr prices. The second challenge was Algo the price of realestate n Egypt is considered eillon £6? ln 2008-7008] wners tne private 2 easing pr contrbuted with around 125 ilo 0 the contrition of the public sector af billion EGP, th c= of building materials the cheapast among he ragin [Gul Area & Ni runately Arica ian £0% starting using the last 10 years, an ably these two challenges are indi increased by several olds in areas like New Cairo, estate sector has survived the crisis, North Coast, Ain Al Sokhna, For example, prices sits YN 0207 Moreover, there are other indicators that prove in New Cairo ranged form 960-1200 ate sector was not greatly affected in 2000, compared to today's [2000 ~ 3000 wlll) “So ssee SSS a = facilitate the payment like the North Coast, land prices nave increased rease their sales records, in by 200% during the past 10 years, and in Ain Al ‘dultion tothe existing market demansfor houses, Soka it reached £00% according to studies! Moreover there isa connection between the real which isthe main element in the de ‘market trends in 2010 many real estate estate sector and the construction and contracting the sector. In adaition, Mortgage in Egypt is companies have strategically focused more on hich, in turn, inereased is investments considered the lowest internationally (around developing office buildings, 0 reach 3.84 billion EGP during las year, where 0.49%, and this was one of the reasons that kept shopping mals, tours projects, besides residential, he prvate sector coniriouted vith 29 bilion real estate prices fixed during the crisis. projects. tis also worth mentioning that 80% of The real estate 3 sstully ab rporations in Egypt are operating in residential altract forcgn direct investments during the past reas, so here ea current demand for estasishing 5 years, whien reached 394.9 milion dollars in and developing high quality business parks with 2007-2008 carnpated to 165 millon dollars 5 years international standards to full the needs of the 390. Although FDI decreased inthe realestate business community Sector to 138.4 million doliars, during the last > Egypt's realestate sector is expected to continue ear because of the crisis, the sector growing and beaming due to the previously remained solidand stable, une the stack marke mentioned development factors hich droped dramatically, twice during the same (0476 bilan EGP end of 2008. The first Le Your Neightor in Al Patio: Sahar Rashed - Senior Executive of Sales & Marketing in Fairmont Hotels. A Mother of 10 year old Farda and wife of Mr. Sameh Sakr, avinerof a travel consulting company, who we rnin January. Mrs, Rashed moved (alely (rom her house in Heliogolis to Al Palio, ane ol the lirsl compounds developed by ROOVA GROUP. Her experience with ROOYA started when she visited La Vista resort in Ain Al Sokhna, where she was surprised by the breathlaking landscage of the place and its regular maintenance. Alter buying her unit in La Vista, Mrs. Rashes bought a vila in E Pato, y another ane in Tela Al Alamein, “Te been referring ROOYA projects toall my friends and relatives because these people deliver what they promise, What | reserved on the master plan ‘was what | got in reality.” “Location, landscaping and finishing are very important criteria when deciding to buy 2 house, however, what | see mare important is the after sale relationship that many developers failed to establish with their clients, ROOYA keeps its doors always open for its clients before and after buying their unite”. Mrs, Rashed i= an expert in cooking Egyptian oriental food andis learning Thai & Chinese. Her main hobby is reading; she assemeled a library of 1500 books in her house in Al Patio. She is also a big fan of Al Ani football team. She travels annually to alifornia to vsit her husband's family. She refuses to move to California because she doesn't want to leave her house in Al Patio or Ai Al Sokhna. Hor daughter Farida goes to AIS [American International Schooll and plays tennis Your Neighbor in Telal Al Sokhna: Garen Berge - owner of Berge Jewellery in Koréa. Mr. Garan is a father of 3 boys, two and half years Berge and Allan [twins] ang 10-month-old Harry. Mr. Garen tves in Heliopalis with his fami, He is @ sports man who loves playing and watching football games and his favor'e national team is Zamalek Your Neighbor in La Vista, Teal Al Alamein & Telal Al Sokhna: Nevin Kashmiry - Senior General Manager & Head o ‘orporaie - Egyptian Gull Bank, Her experience with ROOYA grojects started 5 years ago when her son Ahmed took ner fon trip to An Al Sokhna to vist their friends in a Vista far the first time, That wa when they fel love with the resort ery in (rant of them, Since Inen, ane has been following ROOVA projects everywhere, she boughl avery nice vila in La Vista's extension inviting her friends and relatives regularly to barbecue parties and dinner gatherings. Few ‘months later, she Sought another one in Telal A Alamein in the North Coast and lately a third one in Telal Al Sohna, So you can meet her almost anywhere on the ROOYA map. Ms, Kashmiry is 2 popular businesswoman, She is a memb ofthe Egyotian Junior Business Association, American Chamber af Commerce, Rotary Clu, and the National Compettiveness ‘ouncil She loves lstening to musi, playing tennis, swmrning. she was a swimming ex-national champion and used toteach aerobic classes in diferent clubs, She is also 2 member of Al Gezira Club, Snooting Ciub and Palm Hills Club, lam happy to be part of the ROOYA Family. Itis avery harmonic society and consists of selective people. There will be always someone you know living around you and you wil never feel a stranger to this community Your Neighbor in Tela Ai Alamsin: Amir Garanah - Vice Chairman of Tarot Tours. Mr. Amir is the Vice Chairman and Board Member of Tarot Tours for Tourism, He is a father of two sons, Monamee, 19 years ald) and Malek, (17 years ola His experience with ROOYA GROUP started off with his first visit to La Vista resort Ain Al Sokhna, Me. Amir owns a Villain Telal AU Alamein in the North Coast among a group of 14 farnly members, relatives and friends, each also owning 2 912¢0 in Tela, “Tm really considering buying anather villain Telal Al Sokhna because | think itis the best value for fone’s money. believe that ROOYA gives the best quality one can get for his money. Your Neightor in Talal Al Sokhna: Nazih Sallam. Thinking of retiring soon, Mr, Sallam was looking for a prime location where he can elax and anjoy sun and ar. The idea of a-b-kilometer teach Irant and a soa view from every corner sounded ng. “I bought three units in Telal Al Sokhna for myself and my family because | know that be using them more often after retirement. | needed 2 place where Ian spend more time joyfully and comfortably. | will not consider ‘my villa in Telal a summer house. It will be my second home.” Mr. Sallam’s main hobby is collecting ea modern and sports cars). He has been collecting cars for the past 30 years. One might be lucky encugh one day to see him driving his favor te 1938 Chevrolet coupe in Teal, Mr, Sallam’s 26-year-old daughter Zeina came back gland last year and ss getting marvied soon andis planaing to goto Tela regularly with her husband inthe future, classic, ‘Your Neighbor Telal Al Sokhra & Telal ELAlamein Ahmed Gafaar - Chairman of Breakthrough Marketing Consultancy ol ess of his experience with ROOYA GROUP in La Vista Ain Al Sckhna a few years ago, Mr. Gataar revisited aifice to inquire about Teial Al Alamein, “The superb quality | received fram ROOYA in La Vista was what triggered me to follow them to the north coast. wouldn't hesitate to buy mare units in ROOYA's future projects. aRooya in Newspapers soul dg jul cual pqs dually Paull: allel POullcs Allcl PGull: allel Tbe te Dgmezey Sollee! bei a Atal (oaths is SS elt Ae oayht " cpdpgtall SL Lait 6 Sai pL ° ul’ ut lat eC: 5 AAI phe Gua lal ya hell 9 (9 gual hao igh quad Aghia ay Ahad ejb Cys) rg al ss di le 16 fecac dy doo Stee mn Gilgit 5 JE Ciiylatia!ig) OLS degare CULL LANAI OY6) « olla « igloo 45) pis lotta a6) 5 Ayo oll a6) © Wuglaol/dusls « yotuil Leituile Quyaiall WLLL YiLeSol « Sleepless joeat ayaa 2 BJLBsJl Gow Qyjpno9I)l Ginyu & Sly 4 loll GLojill JL ho ga Gaol GiLSsl ELA! 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