MARKETING STRATEGIES

OF BIG BAZAAR

MARKETING STRATEGIES
OF BIG BAZAAR
SUBMITTED TO,
PROF. SWARALI.RANADIVE
SUBMITTED BY,
NISHAD. BANDAGALE

MARKETING STRATEGIES
Targeting Growing young working population
Working women and home makers
Middle class and upper middle class
customers

MARKETING STRATEGIES
Segmentation Geographical: Spread all over india
following regional language and culture
Demographic: Something for each age
group, gender and income scale
Psychographic: Takes advantages of
opportunities and occasion

PRICING STRATEGIES
Promotional pricing(low interest
financing,EMI)
Bundling(Value pack 2+1)*
Value pricing(shop above 999 & get Friday
movie tickets atbig cinemas)*
Time pricing( get flat 20% off)
Psychological pricing(AC for 1000)*

PLACE
No of outlet 116
Located at tier I and tier II cities
Potential high traffic areas
Low cost location
Approachable destination
9000 sq ft to 14000 sq ft

PROMOTIONAL
STRATEGIES

Below line production

Coupon (shop over 750 and get coupon of 50)
Discount(20% off on DJ and C casual wears)
Money back offer( 7 days money back)*
Exchange offer(your junk will save your money)
After line production
Print media
Hoarding
TV and internet