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WEALTH MANAGEMENT
AT
BY
MOHAMMED SHAIQ
3rd Semester MBA C Sec
# 319, 17th Cross, 25th Main, JP Nagar 6th Phase Bangalore 560 078
Phone : 080-43430400, Fax : 080-26532730
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Declaration
I, hereby declare that this Lab Hours / Project (Research Project) on WEALTH
MANAGEMENT is prepared by me during the academic year 2014-15 under the
guidance of Prof Dr BRR
I also declare that this project which is the partial fulfillment of the requirement
for MBA programme Offered by Jain University, it is the result of my own efforts with
the help of experts.
Date :
Place :
Signature
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ACKNOWLEDGEMENT
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CONTENTS:
SR.NO
PARTICULARS
1.
Abstract
2.
3.
4.
5.
6.
Reference
7.
Appendices
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PG.NO
Abstract
India is a nation with emerging financial markets. The growth is immense in this
sector. This sector is also known as BFSI (Banking, Financial Services and Insurance)
Industry. Wealth management is one of the sectors which is emerging now a days in
India. IIFL is the first bank in India to start up with wealth management services.
This project totally deals with the various aspects of wealth management of IIFL,
which include customer experience, wealth product awareness.This research was
also conducted to know the reasons behind different customers investment
activities. The scope also includes where and why IIFL lacks behind in the market
has analyzed and the necessary recommendations have been suggested.
EXECUTIVE SUMMARY
During the project I had taken the guidance of Wealth managers &
staff to collect the data, & also made use of Companys various
reports. The data collected were then compiled, tabulated and
analyzed.
Apart from objectives, Some of the points which is considered in this topic to make project
report more comprehend are :1. What a customer expects from a wealth management service provider.
2. Solution framework for wealth management.
3. Key Challenge Areas.
4. Core Elements of Wealth Management Services.
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ice you could apply for. The unsaid tagline was "Dont call us. We'll call (if you are
that wealthy!)." Today, a number of banks offer this service. Also entering this
arena and carving a niche for themselves are standalone entities that offer the full
range of services investment advice, portfolio management, taxation advice etc.
Wealth management is just emerging in India. The growth of the economy has
already been widely showcased. Wealth and disposable income are growing
substantially. For the first time the ability to earn and save are slightly different.
Earlier you just pul away your money in some guaranteed products.
Today, when even the government is withdrawing from those products (it recently
slopped the maturity bonus on post-office savings), investors, whether they be
doctors, architects or anyone else, need professional help.
India is one of the fast growing economies in the world and hence it has a large pool
of the people whose net worth is high and very high net worth individuals. The
number of the people inthese categories is increasing with a faster pace than any
other country of the world. The mainstream of the growth the country is these HNIs
and UHNIs (Ultra High Net Worth Individuals), and because these have a large pool
of money means they have investible money ,every financial institution try to get
them as their clients so that by doing business with them financial institutions can
also get a strong base in the economy.
The financial institutions are providing various services to the HNIs and UHNIs to
make their investment decisions, such kind of services now a day are called wealth
management services and the financial planning. Todays investors have become
very sophisticated in their investment decisions.
Such sophisticated investors (HNIs) with a heightened interest in international
investments are determined to get the best return on their wealth. Thus , the wealth
management and private banking industry must offer their wealthy clients
innovative and comprehensive strategies to effectively organize their investments.
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The financial planning and the wealth management services sound similar on the
surface but in the deep they are a little bit dissimilar also. In a broad view wealth
management services is a part of the financial planning services. But now a day
wealth management services are restricted to the sophisticated customers so that
the term wealth is not used for each and every customer of the
financial institutions.
Wealth doesnt mean that it is related only with the money ,wealth can be the
business ,house and property, gold ,bonds ,stocks, jewels etc. and to maintain and
take care of this and as well asto increase the worth of all of these people need
assistance.
The financial institutions provide the assistance to those people who either want to
proceed with various phases of the financial planning and the wealth management.
India Infoline Ltd is also one of the wealth management services providers
and isdoing very well in this area. Some of its services are well known and as
it is associated with theState Bank of India it has a very strong reputation
among the people .
In the later part of the project we will come to know that what various kinds
of the financial planning services and the wealth management services are
provided by the financial institutions.
There are some findings and recommendations are also provided,that are the result
of the survey of the HNIs and the according to the responses provided by them to
the different questions of the questionnaire.
1.1 - Objective Of Study
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To analyze whether Indian economic development is creating a broad and competitive wealth
management market in India.
To discuss the factors that have acted as facilitators and obstructions for the growth of wealth
management market in India.
From the above three objectives, to derive the potentiality and the future prospect of the wealth
management industry in India.
This project report also analyzes both the onshore and offshore aspects of liquid wealth in India
and sizes the mass affluent and high net worth customers by onshore wealth.
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Rule based processing to manage complex business rules and service definitions.
Client profile / data management to cater a profile driven solution offering.
Complex decision support and client oriented analytics.
Flexibility to incorporate manual processing interfaces in applications.
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Insurance folliesNot creating Contingency fundPutting Off Financial PlanningNot starting savings early and not realizing power of compounding
DELAYING
OR IGNORING A
WILL: UPDATED
EVEN
AUTOMATICALLY MEAN THAT THE CONCERNED PERSONS WILL GET TOWN THAT
ASSET.
INSURANCE FOLLIES:
RISK
PLACE (AND ADEQUATE TOO) AND THAT THERE ARE NO LAPSES IN PREMIUM
PAYMENTS .
MANY
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if you set aside certain funds (andallocate to equities!) for your daughter's
marriage,which is say one year away. If there isa crash in the equity market,the
required funds cannot be madeavailable to take care of marriage expenses. Such
funds need to be parked in safe assets for short-term needswithout taking any risk.
The biggest mistake that people make is to ignore the value of financial planning.
Not starting savings early and not realizing power of compounding:When we startour career
and earn,we want to buy whole world from it. We get married; we buy home, have
our family,
expenses keep adding up. Our income increases but so does our expenses. When
we start earning we don't think about savings. We tend to forget power of
compounding. Because of the power of compounding specially over a long period
of time,the difference between starting to invest early versus starting late can have
asignificant impact on your wealth. Benjamin Franklin described power of
compoundingas the eight wonders of the world'. Legendary investor and wealthiest
man on earthWarren Buffet made his first investment when he was11years old and
according to himhe started late. Warren Buffest was millionaire by the time he was
around 30years old.
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4)
Helpful in forward looking: They can say planning, that recognizes as Their estate
grows and changes occurs They require some team of professionals who help us in future
planning.
5)
Helpful for Indian Economy: Banks which are engaged in business of WM earning
revenues from the foreign countries i.e. outsourcing for economy
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LIMITATIONS
1.
WM Reduces The Scope Of Management: Though They all know that management has
existence at all levels of life and society but the term Wealth management only related with the
higher level means rich people, and is not having any plans and provisions for poor and lower
and middle level of society.
2.
Chances of Fraud: Another demerit or limitation of the WM concept is it is not
showing the actual position. The customer doesnt know about the things going on with using
his Wealth and there may be chances of forgery and fraud with customers.
3.
Actual Picture VS Inflation: What is the actual position of market they dont know
because every thing is done by some WM professionals. So they can not assume Their position
in the market that also results in inflation because economy is unknown about the actual state.
There may be chance that the customers are in risk but they are showing the false return and
vice-versa.
1.5 - RESEARCH METHODOLOGY
Data Collection:
Primary data
Primary data are data freshly gathered for a specific purpose. The various sources of
primary data for my project are as follows.
Banks.
Local residents.
People from industries
Mall
Small Retailers
Secondary Data
Secondary data provide a starting point for research and offer the valuable source of
information.
The secondary data was the most important source for my project because it gave us information
about company profile, competitors, market scenario, market share, etc.
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It also give us information of the financial industry, its emergence,& its importance in country
progress.
We used secondary data for following sources:
Internet
Indiainfoline brochure
SIGNIFICANCE OF THE STUDY
Allows wealth managers to monitor threats and opportunities posed by their main
competition.
Helps plan products and services by giving key information on customers financial
services preferences.
Looks at the onshore liquid wealth of mass affluent and high net worth individuals in
India and in India's largest and most affluent states.
Offers access to key statistics providing a clear picture of the scale, composition and
direction of the developing landscape on a regional basis.
Find out why India is an attractive market and its advantages over other emerging
economies.
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RBI Report (2010) on Trends and progress of Banking in India gives us information
regarding the current state of Indian Banking industry and also prospective from
global trends and how these perspectives work on Indian banking industry. It also
talks about the global developments in regard to the macroeconomic scenario and
also financial markets. A clear note of how the policy environment is present is
shown through various other parts of the same report. It also discusses about the
performance of the banks in the particular year the developments that are taking
place in the industry. It also speaks about NBFCs (Non Banking Finance Companies)
which are neglected in Indian Financial market for obvious reasons but this report
has provided necessary information and knowledge about the Financial Market.
AMFI (April 2010) newsletter is the official quarterly review of Association of Mutual
Fund in India. It gives information about the mutual fund industry that particular
quarter. The Association of Mutual Funds in India (AMFI) is dedicated to developing
the Indian Mutual Fund Industry on professional, healthy and ethical lines and to
enhance and maintain standards in all areas with a view to protect and promote the
interest of mutual funds and their unit holders. This news letter gives a clear not of
how the mutual fund companies are doing so that new investors can have a look
before they invest. It talks about the current trends and challenges in the industry.
The challenge for the industry right now is to activate, strengthen and support the
distribution system, which plays a crucial role in promoting Mutual Fund schemes
among retail households. This paper gives the updates on SEBI, regulatory body
meeting.
Dr. Amit Kumar Dwivedi, Punit Kumar Dwivedi, Dharmendra Kr. Singh (June 2008) in
their paper on Wealth management in India : Issues & Concerns has told that now
a days the word wealth management is becoming more important and so many
banks are engaged in wealth management. They have also given the position of
India in wealth management. In the annual survey done by Cap Gemini, SA and
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Merrill Lynch it was found that ranks of millionaires grew 6% in the previous year,
because the number of richer people grew in India and China where India is
competing China. India & China has got increase in millionaires by 23% & 20%
respectively. So they told that there will be more wealth management business
opportunities in India and China.
They also concluded that wealth management has various aspects some are
favorable and friendly for the Indian economy and some are very dangerous for the
Indian economy. The customers have to beware and they have to make SWOT
analysis before choosing the wealth management option. The limitations given by
the authors are chances of fraud, inflation.
ChandraShekhar (Jan 2008) in his article Indias wealth management business set
to boom he mentioned that Indian wealth management industry is emerging up
with more opportunities. He also quoted a report named Overview of Indian Wealth
Management Market which has said that over the next four-five years, wealth
management service revenues are expected to contribute to over a third (32-37 per
cent) of full-service financial institutions. He also said that disposable income is
expected to grow from the current 2 percent to 5 percent in 2017. In 2008, Indian
financial sector shares about 7 per cent of the total national disposable income. The
share of the financial institutions would grow to 18 per cent by 2012, it is estimated.
According to the report, India is slated to become a US$1 trillion market (in assets under
management) for wealth management providers by 2012, with a target market size of 42 million
households
In the annual survey done by Cap Gemini, SA and Merrill Lynch it was found that ranks of
millionaires grew 6% in the previous year, because the number of richer people grew in India &
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China where India is competing China. India & China posted the biggest gain in millionaires
advancing by 23% & 20% respectively.
When They are watching the world wide increase in number of millionaires the facts collected by
Cap Gemini, S.A. and Merrill Lynch survey report. India has 23% growth in the year (2012-13).
The biggest Asian economy China stands on second position with 20%, west Asia 16%, United
States 4% and United Kingdom (UK) 2%. So They can understand that there is more
opportunities in the Wealth management business in Asia specially in India.
1.7 SOURCE
INDIA is now home to a new breed of billionaires: Those created by an almost inexplicable rise
in the values of the stocks they hold.
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Rank
Name
1
2
3
4
5
6
7
8
9
10
MUKESH AMBANI
LAKSHMI MITTAL
DILIP SHANGHVI
AZIZ PREMJI
Pallonji Mistry
Hinduja Brothers
Shiv Nadar
Adi Godrej
Kumar Birla
Sunil Mittal
Net Worth ($ in
Billion)
21
16.2
13.9
13.8
12.5
9
8.6
8.3
7.6
6.6
The combined wealth of the 20-million strong non-resident Indians community is estimated to be
over $2 trillion dollars -- more than the country's entire economy. Overseas Indians are estimated
to hold financial wealth, apart from real estate, gold and art, of over $900 billion. The total
wealth would be over $2 trillion, according to the report by High-Powered Expert Committee
appointed by the Centre to suggest ways to make Mumbai an international financial centre.
These NRIs were a natural beachhead as a customer base where an Indian Personal Wealth
Management industry can get started. Their wealth management services were presently being
sourced almost exclusively from abroad, the report said. The report listed 11 activities typically
provided by an international financial centre (IFC) and referred to PWM as one of the most
important activities undertaken at an IFC. According to the report, PWM for high-net worth
individuals is estimated to involve management of personal assets of $10-14 trillion globally.
The acceleration in growth is driven by continued momentum in the services and manufacturing
sectors, growth of which are expected to be in double-digit figures.
India is both attracting foreign wealth managers to set up business and domestic
banks to set up wealth management businesses. Going forward this is a trend that
is likely to continue, with Indias key advantages attracting more and more
competitors.
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In the view of many in the industry there is a challenge of client education that must
be addressed going forward. The primary area of concern is in equity investment
and the need to invest long-term rather than short-term. This is not a problem that
is confined to India; many other countries around the globe have similar problems.
In view of the above stated conditions, it is highly likely that over the next 20 years,
wealth management will witness significant developments in the way that clients
are segmented. Following from this, client service will change to complement the
shift in emphasis, as factors other than the level of the client's wealth are taken into
consideration.
Datamonitor research indicates that there are significant benefits in the area of
liability management for the wealthy, and that the importance of liability
management as part of wealth management will inevitably grow over the next 20
years, until it becomes a key service area.
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1) Mutual funds
A Mutual Fund is a body corporate registered with SEBI (Securities Exchange Board of India)
that pools money from individuals/corporate investors and invests the same in a variety of
different financial instruments or securities such as equity shares, Government securities, Bonds,
debentures etc. Mutual funds can thus be considered as financial intermediaries in the investment
business that collect funds from the public and invest on behalf of the investors. Mutual funds
issue units to the investors. The appreciation of the portfolio or securities in which the mutual
fund has invested the money leads to an appreciation in the value of the units held by investors.
The investment objectives outlined by a Mutual Fund in its prospectus are binding on the Mutual
Fund scheme. The investment objectives specify the class of securities a Mutual Fund can invest
in. Mutual Funds invest in various asset classes like equity, bonds, debentures, commercial paper
and government securities. The schemes offered by mutual funds vary from fund to fund. Some
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are pure equity schemes; others are a mix of equity and bonds. Investors are also given the option
of getting dividends, which are declared periodically by the mutual fund, or to participate only in
the capital appreciation of the scheme
2)Equities
Equity trading is the buying and selling of company stock shares. Shares in large publiclytraded companies are bought and sold through one of the major stock exchanges, such as
the Bombay Stock Exchange, National Stock Exchange, which serve as managed auctions for
stock trades.
Share or stock is a document issued by a company, which entitles its holder to be
one of the owners of the company. A share is issued by a company or can be
purchased from the stock market.
Share market where dealing of securities is done is known as share market. There are two ways
in which investors gets share from market:
Primary market: markets in which new securities are issued are known as primary market. This
is part of the financial market where enterprises issue their new shares and bonds. It is
characterized by being the only moment when the enterprise received money in exchange for
selling its financial assets.
Secondary Market: Market in which existing securities are dealt is known as secondary market.
The market where securities are traded after, they are initially offered in the primary market.
Most trading is done in the secondary market.
The Stock Market is an invisible market that trades in stocks of various companies belonging to
both the public and private sectors. The Indian Stock Market is often referred to as the Share
Market since it deals primarily with shares of various companies.
A Stock Exchange is a place where the stocks are listed and traded. Such exchanges may be a
corporation or mutual organization which specializes in the business of introducing the sellers
with the buyers of stocks and securities.
The Indian Stock Market in India comprises of two stock exchanges:
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NSE has around 850 trading members and provides trading in equity shares and debt securities.
Besides this, NSE provides trading in various derivative products such as index futures, index
options, stock futures, stock options and interest rate futures.
In addition to these organizations there are other organizations highlighting on the share trading
in the Indian Stock Market are:
Securities and Exchange Board of India (SEBI)
NSDL
CDSL
3)Commodities
Do you think gold prices will go up further?
Are you sure that crude oil prices are going to fall?
Have you heard that the soya crop this year is bad and will result in soya prices going up?
If you believe that these predictions have a good chance of coming true and are willing to bet
some money on them, you could try your hand at playing the commodity futures market.
A commodity is a basic good representing a monetary value. Commodities are most
often used as inputs in the production of other goods or services. With the advent of
new online exchange, commodities can now be traded in futures markets. When
they are traded on an exchange,
Commodities must also meet specified minimum standards known as basic grade.
Types of Commodities
Precious Metals
Base Metals
Energy
Pulses
Spices
Others
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4) Bonds
Bonds refer to debt instruments bearing interest on maturity. In simple terms, organizations
may borrow funds by issuing debt securities named bonds, having a fixed maturity period (more
than one year) and pay a specified rate of interest (coupon rate) on the principal amount to the
holders
It is a fixed income (debt) instrument issued for a period of more than one year with
the purpose of raising capital. The central or state government, corporations and
similar institutions sell bonds. A bond is generally a promise to repay the principal
along with a fixed rate of interest on a specified date, called the Maturity Date.
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6) Loan
A loan is a type of debt. Like all debt instruments, a loan entails the redistribution of
financial assets over time, between the lender and the borrower.
In a loan, the borrower initially receives or borrows an amount of money, called the principal,
from the lender, and is obligated to pay back or repay an equal amount of money to the lender at
a later time. Typically, the money is paid back in regular installments, or partial repayments; in
an annuity, each installment is the same amount. The loan is generally provided at a cost,
referred to as interest on the debt, which provides an incentive for the lender to engage in the
loan. In a legal loan, each of these obligations and restrictions is enforced by contract, which can
also place the borrower under additional restrictions known as loan covenants.
Acting as a provider of loans is one of the principal tasks for financial institutions. For other
institutions, issuing of debt contracts such as bonds is a typical source of funding.
7) Insurance
Insurance is a basic form of risk management which provides protection against possible
loss to life or physical assets. A person who seeks protection against such loss is termed as
insured, and the company that promises to honor the claim, in case such loss is actually incurred
by the insured, is termed as Insurer. In order to get the insurance, the insured is required to pay to
the insurance company (i.e. the insurer) a certain amount, termed as premium, on a periodical
basis (say monthly, quarterly, annually, or even one-time).
Packaged at various
levels
a) Advisory
function areas :
a)
Financial Planning
b)
c)
Strategy Implementation
d)
Portfolio Management
e)
a)
Financial Planning
Client Profiling
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Key
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Investment Objective
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Investment Managers:
Investment Advisor: Offers strategic investment planning, as well as playing a hands-on role
in constructing, reviewing and rebalancing client portfolios.
Relationship Manager: Establishes and nurtures client relationships, delegating portfolio
management to internal or external managers.
Wealth Planners:
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Wealth Planner: Offers holistic advice in accordance with clients finances and short-/longterm goals, such as real estate, retirement and generational wealth transfer.
Personal CFO: Aspires to provide quasi family-office services, often acting in a lead
discretionary role coordinating with the clients other trusted advisors.
According to the report, India is slated to become a US$1 trillion market (in assets under
management) for wealth management providers by 2012, with a target market size of 42 million
households
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In the annual survey done by Cap Gemini, SA and Merrill Lynch it was found that ranks of
millionaires grew 6% in the previous year, because the number of richer people grew in India &
China where India is competing China. India & China posted the biggest gain in millionaires
advancing by 23% & 20% respectively.
When They are watching the world wide increase in number of millionaires the facts collected by
Cap Gemini, S.A. and Merrill Lynch survey report. India has 23% growth in the last year. The
biggest Asian economy China stands on second position with 20%, west Asia 16%, United States
4% and United Kingdom (UK) 2%. So They can understand that there is more opportunities in
the Wealth management business in Asia specially in India.
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PMS is for those people who dont have the time or the expertise to
do enough research to take informed investment decisions. If you
have the required time and expertise, then you dont need these
services. Also, SEBI has prescribed a minimum of Rs 5 lakh
investment for PMS, which means the service is not for small and
medium investors.
Risks involved. Though PMS is a good option for managing your
Wealth, it is not entirely without risk or pain. B.D. Sabu, executive
director, Pylon Engineers (India), had opted for Kotaks PMS
services. Though the relationship manager told me about the
commissions and brokerage fees, he did no promise any cut-off or
absolute number when asked about returns. The market was moving
up when I invested and my money grew to about one and half times.
But when the market tumbled suddenly, my earnings fell
substantially. He adds, The company churned the portfolio
frequently, which gave them two-way profit on each transaction, as
brokerage and profit sharing. Sabu now feels it is better to
understand the market and invest on your own. He withdrew his
investments after 14 months, even though he got returns of 25 per
cent. Outlook Money tried unsuccessfully to get a response from
Kotak Securities on this episode.
How to choose a PMS
Investment philosophy.
This varies from firm to firm, and largely depends on the agreement
between the investor and the company. Most NAVs are disclosed
daily, but you can opt for a company that also discloses portfolios
daily.
Broking house. If the broker is internal, it may be possible that
your portfolio is churned frequently. Usually, asset management
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- Company Profile
Share Price
INDIA INFOLINE
152.95
IIFL Holdings Limited is the apex holding company of the entire IIFL Group, which is
a leading financial services company in India, promoted by first generation
entrepreneurs .They have a diversified business model that includes credit and
finance, wealth management, financial product distribution, asset management,
capital market advisory and investment banking. They have a largely retail focussed
model, servicing over 2 million customers, including several lakh first-time
customers for mutual funds, insurance and consumer credit. This has been achieved
due to their extensive distribution reach of close to 4,000 business locations and
also innovative methods like seminar sales and use of mobile vans for marketing in
smaller areas.
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2.9 - History
A small group of professionals formed an Information Services Company*
The company was formed in October 1995 with a vision to produce high quality,
unbiased, independent research on the Indian economy, business, industries and
corporates.
*The company was originally incorporated as Probity Research and Services Pvt.Ltd.
The name of the company was later changed to India Infoline Ltd
Their Financial Services include
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2.1.1
Philosophy
IIFL (India Infoline) is committed to placing the Investor First, by continuously
striving to increase the efficiency of the operations as well as the systems and
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processes for use of corporate resources in such a way so as to maximize the value
to the stakeholders. The Group aims at achieving not only the highest possible
standards of legal and regulatory compliances, but also of effective management.
2.1.2
IIFL Foundation
In line with IIFLs vision to be the most respected company in the financial services
space, the company recognises the importance of contributing to and sustaining
social transformation. The IIFL Foundation has been set up to work in areas of skill
development for various industries and to ensure financial inclusion through the
support and upliftment of the underprivileged sections of society.
The IIFL Foundation focuses on specific areas of need, including healthcare and
education. The foundation will screen and select institutions and developmental
agencies which are working in these domains and will provide necessary aid to
improve the lives of the underprivileged and help them in achieving their potential.
The IIFL Foundation has initiated career guidance to the students of High School
and
Junior colleges in remote areas of Maharashtra to enable them to pursue the career
which provides right employment opportunities.
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2.1.3
Vision
To become the most respected company in the financial services space in
India
Values
Values are IIFL are summarised in one acronym: GIFTS
Growth with focused team of dynamic professionals
Integrity in all aspects of business no compromise in any situation
Fairness in all our dealings employees, customers, vendors and
shareholders all included
Transparency in what we do and in how and why we do it
Service orientation is our core value, imbibed by all sales as well as support
teams
Business strategy
Steady growth by adapting to the changing environment, without losing the
focus on our core domain of financial services
De-risked business through multiple products and diversified revenue stream
Knowledge is the key to power superior financial decisions
Keep costs low and continuously strive for innovation
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Objectives
Oil & Gas and FMCG among others. Leading FIIs, brokers, banks and companies
were immediate subscribers.
1999
The launch of www.indiainfoline.com
Up popped a crazy idea if all this research were to be available free on the
internet, the number of users could well leap straight from hundreds to millions. We
took the plunge and thus www.indiainfoline.com was born! CDC(now Actis) was the
first private equity firm to invest US$1mn.
2000
Launched online trading through www.5paisa.com
This was the year we became one of the pioneers of online trading, with the launch
of 5paisa.com, a paradigm shift, with full service brokerage at 0.05% when the
industry was at 1-1.5%. we received growth capital from Intel and others in this year
of 'dot-com euphoria'.
2001
Dot com bust- and preparations for better times!
The 'internet bubble' burst with a vengeance and funding just vanished. we
persevered, nevertheless, with laying the foundations of our distribution business,
becoming India's first Corporate Agent for Insurance, tying up with ICICI Prudential
Life Insurance.
2002
Difficult year Survive without losing focus
There was global gloom. The internet bubble burst, the economy witnessed a
slowdown and the stock market was paralysed by the Ketan Parekh scam. We
conserved resources, focused on survival and avoided any distractions, which were
away from our core competencies i.e. financial services.
2003
Trader Terminal Our proprietary software to revolutionize online trading
Convinced that technology was game changer, we launched the 'Trader Terminal', a
pioneering technology that we built over 3 years, shall we call it retail investor's
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Bloomberg. The product became an instant hit and remains sought after even to
this date.
2004
Our commodities license
We were again at the forefront to offer commodities broking to retail investors. A
coincidence may be, but this was when our magical linkage between transactional
and advisory expertise began.
2005
Our Maiden IPO the tipping point
Listing on the NSE and BSE gave impetus and momentum to expansion, scaling up
and funding. It was again full steam ahead. The IPO was at Rs15.2(adjusted for split)
and shareholders have received Rs15.7 by way of dividend. The price was Rs60.65
as at FY13 end.
2006
Commenced our lending business
This was another major move for our group from fee-based to fund-based
business. From a modest beginning with all processes and controls, the NBFC was
later to become the most dominant business line.
2007
From retail to wholesale Institutional Equities begins with a bang
A high profile institutional team from the then leading foreign brokerage house
joined us in what was a first deal of its kind in the Indian broking industry, making
IIFL the port of first call for FIIs and Mutual Funds.
2008
Launched IIFL Private Wealth Management
IIFL Wealths business model, in contrast to the traditional industry's practice of
driving revenues through distribution and commission, focuses on advisory fees as
core income, ensuring alignment of interests with those of our clients. Meanwhile,
we transitioned from a corporate agent to insurance broking.
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2009
Enterprising India
Our first global investor conference, Enterprising India, held in 2009-10, received an
overwhelming response. It was attended by 450 fund managers, 67 corporates and
thought leaders like Jim Walker, David Bloom and Brahma Chellany among others.
2010
Beyond Borders
IIFL became the first Indian broker to register on the Colombo Stock Exchange. In
the same year, IIFL received in-principle approval for membership of the Singapore
Stock Exchange.
2011
The Launch of IIFL Mutual Fund
We incorporated the IIFL Asset Management company, and in doing so, ensured our
coverage of the entire gamut of financial services.
2012
Announcing the Real Estate Fund
A debt and equity linked investment instrument, this fund's focus is on affordable
residential segments in the top seven cities in India. The maiden fund raised Rs5bn,
as testimony to customer's trust.
2013
The biggest AIF and all time high income and profits
We launched AIF raising Rs6.28bn, the largest AIF fund in India, till date. Over the
years, our business model has been de-risked and is no longer dependent on
cyclical capital markets. Reported all time high income of Rs26.65bn and PAT of
Rs2.79bn.
Ticker:
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532636
Exchanges:
2013-14 PAT
BOM
Rs 2781 mn
Major Industry:
Financial
Sub Industry:
Securities Brokerage
Country:
INDIA
Key executives
S.No
Name
Designation
Mr. A K Purwar
Director
Mr. R Venkataraman
Executive Director
Independent Director
Independent Director
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Target Market:
India Infoline uses demographic segmentation strategy and segment people based
on their occupation. India Infoline uses selective specialization strategy for market
targeting. Target person for the India Infoline Stock Broking and India Infoline
Investment Service are persons who can work as sub-broker for the companies.
Companies focus on Advisors of Insurance and post office, Tax consultants and CAs
for making sub-broker
Marketing channel System:
India Infoline uses one level marketing channel for investment product distribution.
Sub-brokers work as intermediary between consumer and company. Company has
both forward and backward flow of activity through channel. Company distributes
stationery, brokerage, and information forward to its sub-broker. The sub-brokers
send filled forms, queries, amount of investment etc. back to the company.
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HUMAN RESOURCES
The India Infoline Groups Human Resources policy is based on the philosophy of Owner
Mindset. We believe that the key to our continued growth lies in unleashing the entrepreneurial
energy of our employees. We encourage all employees to behave more as owners of their
departments rather than employees. Our people are highly driven and work towards increasing
India Infolines brand and market share across product lines.
We have developed extensive in-house training modules. In addition, our staff is trained by
various Asset Management Companies and ICICI Prudential Life Insurance Company Limited.
We lay emphasis on on the job training where an experienced and senior person mentors a
junior executive.
In addition to salary, our employees get performance-based incentives on a
quarterly basis. We have also implemented an Employee Stock Option Plan.
Nifty Tracker :
Nifty Futures is the most traded instrument with highest volumes in F & O and
excellent liquidity. The team tracks the Nifty Future and generates calls based on
unique trading system which is a result of their focused research over the past few
years. The objective is to generate positive returns for traders who are looking for a
high risk / high reward product.
Online Chart :
An online forum to help clients, specifically day traders in judging the
directions of the market and stocks which are in the limelight.
Intraday Calls :
For day traders, indiainfoline provides intra-day calls with entry, exit and stop
loss levels during market hours. These calls are flashed on their terminals. Their
analysts continuously track the calls and provide recommendations according to the
market movements.
Position Calls :
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2.1.7 -
SWOT Analysis
Strengths
Integrated technology platform
One Stop shop
Pan - India distribution network
India Infoline.com and 5paisa.com have developed into brands
Weaknesses
Lack of a banking arm to complete the bank-broker-depository chain
Insignificant presence in institutional Segment
Opportunities
Changing demographics with higher disposable income and increasingly complex financial
instruments will drive demand for investment advisory services
Rapid penetration of Internet and computers means that technology enabled financial services
will gain market share
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Threats
Economic slowdown
Volatile movement in indices events like May 17, 2004
Stock markets falls will have a cascading effect on our mutual fund mobilization
Increase/decrease in interest rate can affect our debt/ income fund mobilizations
Future changes in personal taxation rules can impact insurance sales
Increasing competition from large and particularly foreign players
Lot of brokerage companies are moving towards consolidation with the smaller ones
becoming either franchisees for the larger brokers or closing operations.
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Supplier Power
Increased Dependence on IPOs
There is a growing dependence of corporate on broking houses with the rising
number of IPOs coming to the market.
2.1.9 FINANCIAL
PERFORMANCE
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Competiiors
INDIABULLS
INDIA INFOLINE
EDELWEISS CAP
MOTILAL OSWAL F
IIFL
FUTURECAPITAL
NETWORK 18
GEOIIT BNP
DELTA CORP
ICICI Bank
LAST PRICE
271.80
152.95
46.90
207.75
620.30
305.50
50.75
37.80
92.15
1460.00
LAST PRICE
1600
1400
1200
1000
800
600
400
200
0
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LAST PRICE
Demat Account :- This is used to park all the assets in electronic form of the customer .
c.
Trading Account :- This account is used to buy or purachase the asset in a electronic way.
d.
Wealth Account :- This account is opened in the mohar software to handle the portfolio
of the customer.
6. The whole 30 lakh or more is not invested in a lumpsum but it is invested in trenches in a
period of 4 months.
7. The service provided by the IIFL is a Non- Discretionary type of service, in which the decision
of investing money is taken with customer recommendation.
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8. All the transaction done for the customer either sell or purchase of the asset classes is done
fully electronically through Mohar software.
9.Charges :- 1% Annual Charges on equity portfoilio + 0.75 % brokerage either sell
or buy .
No charges on mutual fund portfolio .(Asset management Companies gives 2.5% commission to
IIFL on investing client money in their mutual fund. )
Asset management Companies charges 2.25 % only on purchase of mutual fund directly to the
customer without any involvement of the IIFL.
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Primary data is collected by taking the responses of the IIFL customers with an aid
of a structured questionnaire.
The research design for the wealth managers is explorative since informal
interviews are taken from them.
3.2 Data Analysis
Research Questions
Customer wealth product awareness
The basic objectives of this research are:
To know the awareness of IIFL customers regarding IIFL wealth management.
To know the primary investment objectives of the customers.
To know the major competitors of IIFL.
To know the customers perception about investing on wealth products.
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Participants
The participants in my research are potential customers of IIFL bank, Hyderabad
who walked in to the bank and who generally have a basic idea about wealth
management. The sample size of customers is 35.
And also wealth managers who are part of IIFL Advance, Hyderabad are part of
my research. The sample size taken is 15.
Data Collection
The data of customer wealth product awareness is collected by marking the
responses given by the potential customers of the IIFL bank. It is done my meeting the
walk in customers personally in the branch and collecting the data with the help of a
structured questionnaire of which the results are discussed later in the report. The
questionnaire method was selected because it translates the information needed into a
specific question that the respondents can and will answer. The questionnaire motivates
and encourages the respondents to become involved in the interview to co-operate, and
to complete the interview.
The data is also collected from the wealth mangers of the same bank regarding the
wealth management by taking the informal interviews in the IIFL bank itself.
Instrument Used
The research instrument used for understanding the wealth product awareness
and wealth management of IIFL Ltd. are closed ended questionnaires of 10 questions
excluding demographics.
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The research instrument used to understand wealth managers reviews are open
ended informal interview of 9 questions.
Review of Methodology
The survey was conducted through personal interviewing the potential customers
of the IIFL Ltd. who had walked in to the bank with an aid of personal questionnaire. The
prime intention of the survey was to know the how far the customers of IIFL are satisfied
to have their investments in wealth management sector of IIFL and the primary motive
of the customer to invest on wealth products. The sample size is 35. The data analysis
is as follows.
Results of Research Questions
Q1) Are you aware of the wealth products provided by IIFL?
: Percentage of Awareness
Frequency Percent
Valid Yes
21
60.0
No
14
40.0
Total 35
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100.0
Total
No
Frequency
Percent
Yes
10
15
20
25
30
35
40
Percentage of Awareness
From the above results it clearly says that 60% of the customers said that they are aware
and 40% of customers are unaware of wealth products provided of IIFL
Q2) If yes, what are the products you are aware of?
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Q4) Does any employee from IIFL have ever contacted you before regarding wealth
management?
Prior information to customers by IIFL employees
Valid yes
no
Wealth Management
Frequency
Percent
29
82.9
17.1
Total 35
100.0
Total
No
Percent
Frequency
Yes
10
15
20
25
30
35
40
Q5) Are you interested to know about the wealth products offered by IIFL?
Customers interest to know about IIFL products
Valid yes
no
Frequency
Percent
17.1
29
82.9
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Total
35
100.0
Total
Frequency
No
Percent
Yes
10
20
30
40
50
60
70
80
90 100
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Valid
Frequency
Percent
Yes
34
97.1
No
2.9
Total
35
100.0
30
25
20
Frequency
15
Peercent
10
5
0
1
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Not even a single customer gave the reason lack of RMs interaction
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option?
Rating of wealth management by customers
Frequenc
y
Valid
1
2
3
4
5
Total
Percent
2
5.7
2.9
25.7
19
54.3
11.4
35
100
100
90
80
70
60
50
Frequency
40
Peercent
30
20
10
0
1
Total
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4 - Summary of Findings
1. The level of awareness of the IIFL customers towards its wealth products is 60%
which is less.
2. Most of the customers are aware of SIP and insurance. The percentages are as
follows.
29% of the customers are aware of Mutual Funds.
24% of the customers are aware of SIP.
15% of the customers are aware of Fixed Deposits.
7% of the customers are aware of Broking.
25% of the customers are aware of Insurance.
3. It was found from the data that customers are mostly into other banks when compared
to IIFL. Investments are mostly done with other banks.
6. Generally the customers who are aware of these products provided by IIFL came to
know through mostly through RM only.
7. The general reason behind customers not investing in wealth products in IIFL was
derived to be lack of knowledge at the time of investment.
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Customers are more concerned with risk and return, tax protection from wealth
management process.
Customer ask question related to how their wealth is managed, details about the
investment product etc.
Customers are mostly interested to invest in Mutual Funds and SIPs mainly.
Wealth manager see very huge potential market in middle income group which
have monthly income of 50k to 1lakhs.
Wealth Manager face challenges in area of trust building, awareness, competition.
The major problems in the wealth management sector are very dynamic markets
and having the consistency in payments by the customer.
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The problems can be overcome by convincing the customers, going for long term
investments, investing in sectors where you have low risk low returns.
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4.3 - Recommendations
IIFL should target the mass affluent segment and satisfy their wealth management
needs through innovative financial solutions.
IIFL should also start promotion campaigns about wealth management and importance
of investments on wealth products because many people are unaware of these
services.
IIFL should increase its branching across the major cities in India because presently its
operations in India are very less.
IIFL should start providing more customization as other banks like HDFC, ICICI do so
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New branch banking licenses have been granted to foreign banks such as Australia
New Zealand Bank, National Australian Bank, Commonwealth Bank of Australia and
Credit Suisse. Competition will continue to be tough with local players, both in the
private and public sector, so IIFL should be aggressive before these banks become.
4.4 - Limitations
My research was undertaken only in Hyderabad Region.
Response bias might distort the data being collected.
As wealth management is not popular in India, customers are not totally
aware of it.
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will aim to integrate client services. The rise of the mass affluent represents an opportunity for wealth
managers in the medium term Wealth managers will capture the higher value mass affluent market by
offering a scaled down wealth management service. The mass affluent proposition will run along the
lines of the current wealth management service. Liability management is currently not part of the
wealth management agenda but has proven potential. Clients in developed markets are seeking more
holistic wealth management services Liability management is clearly a profitable area with a proven
existing client base. The incorporation of lending into wealth management will shift the focus of the
service. Specialist forms of lending will fail due to a persistence of the asset focused service model
and a lack of commitment. There are significant benefits in the area of liability management for the
wealthy, and that the importance of liability management as part of wealth management will
inevitably grow over the next 20 years, until it becomes a key service area. Rising income and wealth
inequalities, if not matched by a corresponding rise of incomes across the nation, can lead to social
unrest. An area of great concern is the level of ostentatious expenditure on weddings and other family
events. Such vulgarity insults the poverty of the less privileged, it is socially wasteful and it plants
the seeds of resentment in the minds of the have-nots.
I am much thankful to india infoline for providing me the opportunity for doing training
programme in the organization as management trainee. While doing my sip in the reputed
broking firm India infoline I had got a chance for knowing and analyzing the share market. I
was also able to know about the business environment and business ethics of the business
world. I also came to know about what does a firm or an organization require or wants from
a employee or a trainee. From the survey, I found that India infoline is in the top three
position in the share market.
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References
Websites
www.indiainfoline.com
www.5paisa.com
www.nse.com
www.moneycontrol.com
www.google.com.
www.wikipedia.com
www.investopedia.com
www.economictimes.com
www.businessworld.com
www.ebsco.com
Book source
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Financial management
- Khan & Jain.
Principal of financial management
-Prassana Chandra
Business Environment
- Francis Cherunilam
Annual report of indiainfoline
ANNEXURE1
Questionnaire for wealth product awareness
Demographic Details:
Name: _______________________________________________
Age: ___
Sex: Male Female
Occupation: ______________________
Advertisements
Relatives/friends
5) Are you interested to know about the wealth products offered by IIFL?
Yes No
6) Have you already invested in wealth products in any bank?
Yes No
7) In which bank did you invest?
IIFL ICICI HDFC OTHERS, SPECIFY______
8) Why not IIFL?
o Unaware of the products at the time of investment. o
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ANNEXURE2
Questionnaire for Wealth Managers (Informal Interviews)
Name of the Wealth Manager:
Age:
1. What is the level of conceptual clarity of clientele about the Wealth
Management?
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2. What is the basic objective of client while availing the services of wealth
management?
3. What are the concerned areas of the clientele regarding wealth management?
4. What are the kinds of questions asked by clients before or after taking services?
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