Professional Documents
Culture Documents
MECHANISM OF MIND
BOOKS BY PETER FRITZ WALTER
CREATIVE-C LEARNING
CREATIVE GENIUS
SERVANT LEADERSHIP
Set in Palatino
Publishing Categories
Biography & Autobiography / Business
The authors profits from this book are being donated to charity.
Contents
Introduction! 9
About Great Minds Series
Chapter One! 13
Short Biography
Chapter Two! 21
Major Training Concepts
Lateral Thinking! 21
The Need for Creative Thinking! 23
Alternatives! 24
Focus! 24
Challenge! 24
Random Entry! 24
Provocation and Movement! 25
Harvesting! 25
The Treatment of Ideas! 25
Chapter Three! 31
Book Reviews
Review! 32
Quotes! 34
The Mechanism of Mind! 36
EDWARD DE BONO AND THE MECHANISM OF MIND
Review! 36
Quotes! 39
Serious Creativity! 50
Review! 50
Quotes! 53
Sur/Petition! 60
Tactics! 69
Bibliography! 77
Contextual Bibliography
Personal Notes! 81
8
Introduction
About Great Minds Series
While most of this new and yet old path has yet to be
trotted, we cannot any longer overlook the changes that
happen all around us virtually every day.
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ABOUT GREAT MINDS SERIES
way people earn their lives and manifest their innate tal-
ents through their professional engagement.
And it happens also, and what this book is set to em-
phasize, in psychology and psychoanalysis, for Franoise
Dolto, while having been a member of the Freudian psy-
choanalytic school, has created an approach to healing
psychotic children that was really unknown to the founder
of psychoanalysis, Sigmund Freud.
11
EDWARD DE BONO AND THE MECHANISM OF MIND
Hence the need to really look over the fence and get
beyond social, cultural and racial conditioning for adopt-
ing an integrative and holistic worldview that is focused
on more than problem-solving.
What this book tries to convey is that taking the exam-
ple of one of the greatest child psychoanalysts of our time,
we may see that its not too late, be it for our planet and for
us humans, our careers, our science, our collective spiritual
advancement, and our scientific understanding of nature,
and that we can thrive in a world that is surely more dif-
ferent in ten years from now that it was one hundred years
in the past compared to now.
We are free to continue to feel like victims in this new
reality, and wait for being taken care of by the state, or we
may accept the state, and society, as human creations that
will never be perfect, and venture into creating our lives
and careers in accordance with our true mission, and based
upon our real gifts and talents.
12
Chapter One
Short Biography
14
SHORT BIOGRAPHY
15
EDWARD DE BONO AND THE MECHANISM OF MIND
16
SHORT BIOGRAPHY
17
EDWARD DE BONO AND THE MECHANISM OF MIND
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EDWARD DE BONO AND THE MECHANISM OF MIND
20
Chapter Two
Major Training Concepts
Lateral Thinking
Lateral Thinking is a way of thinking that seeks a solu-
tion to an intractable problem through unorthodox meth-
ods or elements that would normally be ignored by logical
thinking.
EDWARD DE BONO AND THE MECHANISM OF MIND
22
MAJOR TRAINING CONCEPTS
23
EDWARD DE BONO AND THE MECHANISM OF MIND
Alternatives
Focus
Challenge
Random Entry
24
MAJOR TRAINING CONCEPTS
Harvesting
25
EDWARD DE BONO AND THE MECHANISM OF MIND
26
MAJOR TRAINING CONCEPTS
27
EDWARD DE BONO AND THE MECHANISM OF MIND
Simplicity
Business strategies should be simple enough so that the
return on investment is not impaired by unnecessary and
widely ineffective bureaucracy. This seems to be obvious
but it is neglected even in major companies today. To in-
crease simplicity means to remove age-old roadblocks and
barriers that are the result of following traditional methods
and procedures without questioning their effectiveness,
thus the result of keeping things simple is more employee
and customer satisfaction.
28
MAJOR TRAINING CONCEPTS
Facilitation
What if you could walk into any meeting, with any
group of people and help them be more effective? Can you
imagine how sought after you would be? And how pro-
ductive your meetings would become?
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EDWARD DE BONO AND THE MECHANISM OF MIND
Exercise book to collect all the tips you get and think-
ing you do during the workshop;
30
Chapter Three
Book Reviews
Tactics (1991)
Sur/Petition (1992)
EDWARD DE BONO AND THE MECHANISM OF MIND
Review
It seems that few have understood the book when it
appeared more than forty years ago. In the first chapter of
the booklet, the author introduces the idea of lateral think-
ing and defines it as a concept.
33
EDWARD DE BONO AND THE MECHANISM OF MIND
Quotes
Lateral thinking is not a new, magic formula
but simply a different and more creative way
of using the mind. /6
34
BOOK REVIEWS
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EDWARD DE BONO AND THE MECHANISM OF MIND
Review
The book is uncanny in that the author examines with
scientific exactitude how our brain handles perception and
how it processes information.
Using many examples for demonstrating his theory,
Edward de Bono concludes that the specific memory sur-
face that the brain uses for information processing is in it-
self a highly unreliable system. In Part II, 29: Overcoming
the Limitations, de Bono writes:
36
BOOK REVIEWS
37
EDWARD DE BONO AND THE MECHANISM OF MIND
Seeking alternatives
Thinking non-sequentially
Shifting attention
38
BOOK REVIEWS
Quotes
This book is to do with the way the brain be-
comes mind. It may be that the brain is not
too difficult to understand, but too easy. Mat-
ters are often made more and more complex
by the ability of man to play elaborate games
that feed on themselves to create bewildering
structures of immense intricacy, which ob-
scure rather than reveal. The only thing these
structures do reveal is that man has the abil-
ity and the compulsion to play such concep-
tual games. /7
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EDWARD DE BONO AND THE MECHANISM OF MIND
40
BOOK REVIEWS
41
EDWARD DE BONO AND THE MECHANISM OF MIND
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BOOK REVIEWS
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EDWARD DE BONO AND THE MECHANISM OF MIND
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BOOK REVIEWS
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EDWARD DE BONO AND THE MECHANISM OF MIND
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BOOK REVIEWS
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EDWARD DE BONO AND THE MECHANISM OF MIND
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BOOK REVIEWS
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EDWARD DE BONO AND THE MECHANISM OF MIND
Serious Creativity
Using the Power of Lateral Thinking to Create New Ideas
New York: Penguin, 1992, reprinted 1996
Review
The book consists of three major parts.
50
BOOK REVIEWS
51
EDWARD DE BONO AND THE MECHANISM OF MIND
52
BOOK REVIEWS
Quotes
Although it is now beginning to do a little bit
about the direct teaching of thinking as a
skill, education does very little indeed /
about teaching creative thinking. /Introduc-
tion 2-3
54
BOOK REVIEWS
55
EDWARD DE BONO AND THE MECHANISM OF MIND
56
BOOK REVIEWS
57
EDWARD DE BONO AND THE MECHANISM OF MIND
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BOOK REVIEWS
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EDWARD DE BONO AND THE MECHANISM OF MIND
Sur/Petition
Creating Value Monopolies when
Everybody Else is Merely Competing
New York: Fontana, 1992, HarperCollins, 1993
60
BOOK REVIEWS
62
BOOK REVIEWS
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EDWARD DE BONO AND THE MECHANISM OF MIND
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BOOK REVIEWS
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EDWARD DE BONO AND THE MECHANISM OF MIND
Product Values
Competitive Values
Integrated Values
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BOOK REVIEWS
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EDWARD DE BONO AND THE MECHANISM OF MIND
68
BOOK REVIEWS
Tactics
The Art and Science of Success
London: Pilot Productions Ltd., 1985
Fontana, 1991
Harper & Collins, 1993
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EDWARD DE BONO AND THE MECHANISM OF MIND
Creative style;
Energy, drive and direction;
Confidence and self-confidence;
Stamina and hard work;
Effectiveness;
Ruthlessness;
Ability to cope with failure;
Tactics.
These were found to be the positively stimulating fac-
tors of success. Interestingly, not only the positive stimu-
lants such as power, money or self-image were found to be
contributing to success but also negative stimulants such
as anxiety.
The latter view is uncommon. Especially the exponents
of the positive thinking movement seem to suggest that a
well-directed life is one free of anxiety. Nope! Very success-
ful entrepreneurs such as Robert Holmes Court speak
another language.
70
BOOK REVIEWS
Lord Grade
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EDWARD DE BONO AND THE MECHANISM OF MIND
Lord Grade
The ideas you want are real ideas; theyre not fanta-
sies. There is a difference. The real ideas can be put
into action. They are not dreams; theyre something
real. And what gets the team confident is that the
entire team, the whole company, is successful./38
Lord Grade
72
BOOK REVIEWS
David Mahoney
I just keep moving every day as hard and fast as I
can. High-intensity and high-voltage. Light comes
from that, not from passivity. I insist we all do our
best every day. Im intense in everything I do and I
expect others will be, too. There may be timing fac-
tors in it, good luck and fortune factors, but the
question is, do you utilize it? Some of it you cant
controlsome of it goes against youit works both
ways. You run to daylightwhere you see the break
you go. Most people arent even aware of whats
happening around them. Two-thirds of the people
dont know whats going on to them, personally./39
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EDWARD DE BONO AND THE MECHANISM OF MIND
Alex Kroll
74
BOOK REVIEWS
Paul McCready
I went single-mindedly and with considerable as-
surance towards the goal./41
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EDWARD DE BONO AND THE MECHANISM OF MIND
Strategy;
Decision-making;
Opportunity;
Risk;
Strategy for people as resources;
Tactical play.
I can only express my admiration for this careful and
precious study that has enriched my life in an extraordi-
nary manner.
Every time I read again chapters from this book, it re-
veals me new insights, horizons and hints for my life, and
in addition lets me participate in the lives of highly suc-
cessful people.
76
Bibliography
Contextual Bibliography
Boldt, Laurence G.
Zen and the Art of Making a Living
A Practical Guide to Creative Career Design
New York: Penguin Arkana, 1993
How to Find the Work You Love
New York: Penguin Arkana, 1996
Zen Soup
Tasty Morsels of Wisdom from Great Minds East & West
New York: Penguin Compass, 1997
The Tao of Abundance
Eight Ancient Principles For Abundant Living
New York: Penguin Arkana, 1999
Butler-Bowden, Tom
50 Success Classics
Winning Wisdom for Work & Life From 50 Landmark Books
London: Nicholas Brealey Publishing, 2004
De Bono, Edward
The Use of Lateral Thinking
New York: Penguin, 1967
The Mechanism of Mind
New York: Penguin, 1969
EDWARD DE BONO AND THE MECHANISM OF MIND
Serious Creativity
Using the Power of Lateral Thinking to Create New Ideas
London: HarperCollins, 1996
Sur/Petition
London: HarperCollins, 1993
Tactics
London: HarperCollins, 1993
First published in 1985
Borg, James
Persuasion
2nd Edition
New York: Pearson Books, 2008
Covey, Stephen R.
The 8th Habit
From Effectiveness to Greatness
London: Simon & Schuster, 2006
The 3rd Alternative
Solving Lifes Most Difficult Problems
London: Simon & Schuster, 2012
Hill, Napoleon
The Law of Success
The Master Wealth-Builders Complete and Original Lesson
Plan for Achieving Your Dreams
New York: Penguin, 2008
First published in 1928
Krause, Donald G.
Sun Tzu
The Art of War for Executives
London: Nicholas Brealey Publishing, 1995
Welch, Jack
Winning
With Suzy Welch
New York: HarperBusiness, 2005
78
BIBLIOGRAPHY
Zyman, Sergio
The End of Marketing as We Know It
New York: HarperCollins, 2000
79
Personal Notes