PRESENTERS

 MUHAMMAD FAROOQ AFRIDI

 MUHAMMAD YASEEN AFRIDI
 MUHAMMAD NAVEED AFRIDI

First of All I thanks to My Dear teacher Mr.

Asim who give me the opportunity to
Present over here.

today my topic for presentation is

“the macro and micro environment of our
business ”.
CONTENTS

 BRIEFINTRODUCTION
 MACRO INVERNOMENT
 MICRO ENVIRNOMENT
 MESSAGE TO OUR SIR
 QUESTIONS
A JUICE SHOP IN IM SCIENCES
THE
BUSINESS ENVIRONMENT

 INTRODUCTION
 Business enterprises cannot function in isolation.
 Business enterprises exist in and are surrounded
by an ‘environment’
Society and business enterprises are mutually
dependent
Business enterprises satisfy societal needs and
society satisfy business need
Component of environment

 Businessenvironment consists of two

sub-environments:
Internal environment
or micro environment
External environment
or macro environment
DEFINITION

micro-environment
 This includes those elements which can be
control or manipulate inside an organization
macro-environment
 This includes all factors that can influence an
organization, but that are out of their direct
control.
MICRO ENVIRONMENT OF OUR
BUSINESS
 EMPLOYEES
 Rightperson for each job
 Good salaries with bonuses
 Workshop for motivation
SUPPLIER

 PROVIDES BEST QUALITY

 PROVIDE ON TIME
 CHARGE MINIUM PRICE
 Directly from whole seller
CUSTOMERS

 Allthe students
 Affordable price
 Categories product on basis of price
COMPETITORS

 We don’t have any competitors in our

primary product
 But we have in secondary products
Macro environment

macro-environment
 This includes all factors that can
influence an organization, but that are
out of their direct control.
Macro environment of our business

 TECHNOLOGICAL EFFECT
 IT MAKES THE PRODUCT MORE
CHEAP AND BETTER QUALITY
 Effective and efficient response
 It brings innovation
political

 Due to security problems we may face

loss
 Due to political instability strike may take
place
ECONOMICAL

 Inflation
 Unemployment
 Saletaxes
 Smaller market interms of limited
number of buyers
CULTURAL

 Reduce the risk of heart disease

 Recreation
 Non alcoholic
 nutritive
CLIMATE

 One seasonesend product

 Touches peak at summer
 But bottom in winter
 To compensate introduced secondary
product
Message to our teacher
Questions