HOW CAN FABINDIA GROW??

1. Fabindia mainly focuses on customer retention. However they should also

focus on customer acquisition strategies to increase sales level.
2. Merchandising in store is very basic. The layout can be designed to display
merchandise in an effective way. Individual product areas should be created.
The store navigation can be enhanced by modifying the store and
merchandise layout.
3. Fabindia is into extensive promotion of its products. There are only few
advertorials and mobile marketing. A well designed promotion strategy that
could create a word-of-mouth publicity could help in acquiring mote
customers.
4. The sourcing strategy for procuring raw material, adopted by Fabindia is very
supplier centric. This increases bargaining power of suppliers. Hence fabindia
should increase their supplier bas which would reduce the bargaining power
of their current suppliers.
5. It operates through centralized hub model of SCM. However with the manifold
increase in the number of stores in past few years the SCM model should be
reworked.
6. They should focus on tier 2 and tier 3 cities where people appreciate ethnic
creations and also have that outlook for their homes.
7. Their stores are at unique locations; however the awareness regarding those
unique locations is really low. Hence they should try to bring awareness
regarding the locations of their stores.
8. They should start advertising and brand building around their social mission.
9. Fabindia should create brand image that resonates with middle class youth
who can appreciate the social cause that directs Fabindias ideology.