EXECUTIVE SUMMARY

The story of banking starts from Bank of Hindusthan established in 1770 and it was first bank at Calcutta
under European management.
In 1786 General Bank of India was set up.
Since Calcutta was the most active trading port in India, mainly due to the trade of the British Empire, it
became a banking center.
Three Presidency banks were set up under charters from the British East India Company- Bank of
Calcutta, Bank of Bombay and the Bank of Madras. These worked as quasi central banks in India for
many years.
The Bank of Calcutta established in 1806 immediately became Bank of Bengal.
In 1921 these 3 banks merged with each other and Imperial Bank of India got birth. It is todays State
Bank of India.
The name was changed after Indias Independence in 1955. So State bank of India is the oldest Bank of
India.

INDEX
SR.

PARTICULARS

NO
1.1
1.2
1.3
2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9
2.10
3.1
3.2
5.1
5.2
6.1
6.2
6.3

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NO.

CHAPTER I- INTRODUCTION
MEANING
CRM OBJECTIVES IN BANKING SECTOR
EMERGENCE OF CRM
CHAPTER II- CONCEPTUAL DATA
TYPES OF CRM
CRMS BENEFITS TO THE BANKING INDUSTRY
NEED FOR CUSTOMER RELATIONSHIP MANAGEMENT
E-CRM
CRM IN BANKING: ISSUES AND CHALLENGES
CRM IN BANKING: GLOBAL SCENARIO
CRM IN BANKING: INDIAN SCENARIO
IMPLEMENTING AND INTEGRATING CRM SOLUTIONS
SUCCESS FACTORS FOR CRM
YES BANK COLLABORATIVE CRM (YCCRM)
CHAPTER III- COLLECTION OF DATA AND ANALYSIS
QUESTIONS AND ITS ANALYSIS
DATA COLLECTION
CHAPTER IV- FINDINGS
CHAPTER V- CONCLUSION AND RECOMMENDATION
CONCLUSION
RECOMMENDATION
CHAPTER VI- APPENDIX
ANNEXURE- QUESTIONNAIRE
BIBLIOGRAPHY
WEBLIOGRAPHY