Coca Cola and CRM Summary:

This case study is about coca cola and its problems associated with customer
relation management. It addresses that they are facing problems with the
less interaction of teenagers with the company and in order to solve that in
2008 they launch a campaign naming Coke Zone whose objective to
engaged teenagers, boost consumption among them and to drive customers
to their website and encourage consumers to repeat purchase and they did
that by sending email and messages to consumers. Offering price coupons
under cap, prize winning in scheme and offering interaction on social
websites. As a result they have built a strong relation with customers and
teenagers. Coke Zone is now UK numbers 1 food and drink website and
currently have 38 million Facebook fans and 4000,000 twitter followers.