You are on page 1of 8

Enterprise Rent - A - Car

Budi
Megister
Management
Setiawan
Universitas Sriwijaya
2015

SITUATION
ANALYSIS

Market leader in
car rental industry
Excellent Service
Quality
Hightech
Information System
High Quality and
Employee Benefits

Company's brand
awareness is
very low

Market Research
showed that only 20
percent people can
identify the rent car
company

Business Expansion
at School,
Universities,
Government etc.
Car Rental Demand
Continues to Rise

Tough Competition
Business Innovation
Promotion

Success Factors

Jack
Taylor

Success Factors

Success Factors

Whats Next?

The Enterprise Update

Pamela
Nicholson
CEO The
Enterprise

You might also like