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The Enterprise Case Study (Assignment)
The Enterprise Case Study (Assignment)
Budi
Megister
Management
Setiawan
Universitas Sriwijaya
2015
SITUATION
ANALYSIS
Market leader in
car rental industry
Excellent Service
Quality
Hightech
Information System
High Quality and
Employee Benefits
Company's brand
awareness is
very low
Market Research
showed that only 20
percent people can
identify the rent car
company
Business Expansion
at School,
Universities,
Government etc.
Car Rental Demand
Continues to Rise
Tough Competition
Business Innovation
Promotion
Success Factors
Jack
Taylor
Success Factors
Success Factors
Whats Next?
Pamela
Nicholson
CEO The
Enterprise