- Adviseri

Mukhsin
- Budi
Setiawan
- Dede

INTEL INGREDIENT-MARKETING HIS

197
1

Number cant be trademark and Intel had a

hard time convincing customer

INTEL INGREDIENT-MARKETING HIS

1990
s

Build brand awareness of its

whole family microprocessors

INTEL INGREDIENT-MARKETING HIS

200
6

Market development strategy.

Ex. Home entertainment
and mobile devices

INTEL INGREDIENT-MARKETING HIS

Sponsor of tomorrow is expected to

have a lifespan of 3 or 5 years

How Intel change

ingredient-marketing
history.
What did it do so well in
those initial campaigns?

created a brand
identity for their microprecessor
Intel

Intel created a campaign in which

consumer pulled the brand
through the marketing process by
asking for Intel Inside their tagline.
This pull campaign was very
successful and carried over to other
Intel chips like the Atom, Centrino,
and Pentium.

DidIntel lose
something
bydroppingthe
IntelInside tagline
or not?

By dropping Intel inside tagline

we conclude if Intel lose
Something.
The tagline has been running
since 1991, so Intel has lost
brand identity and positioning
with their dropping the Intel
Inside marketing campaign.
Intel Inside has such brand
recognition and has successful
campaign.

Net Revenue
Dollars in billions

Revenue
drop by $3.4
bio in 2006

Source :
wzww.intc.com/intelAR2011/introduction/fin
ancial/

INTEL INGREDIENT-MARKETING HIS

How Intel technology

helping people with
disabilities

Think The
Unthinkabl
e