BTCL losing its

subscriber Faculty : AwS

Course: BUS101
Section - 4
Abu Daud
ID no. : 1010040030

Deepayan Mazumder
ID no. : 1210050030

Samuel Mursalin
ID no. : 1210051030

Ratnak Saha
ID no. : 1210120030

Omar Farukh
ID no. : 1210010030

Rafiqul Islam Shohag

ID no. : 1130601630

Bangladesh Telecommunications Company

Limited (BTCL) has lost more over 17,000 subscribers in the
last 6months.
The earning of consecutive fiscal year has decreased. The
company data shows that it earned TK.1283.65 crore in the
2010-2011 fiscal years whereas it had income TK.1418.96
crore and TK.2108.51 crore, respectively in 2009-2010 and
2008-2009 fiscal years.
Inefficient marketing policy, such as lack of multi-scheme
packages
like other telecom operators.

Source : Dhaka Internet

1st Solution
(Nurture Current Employees)
Reduce the wages of the employees
for a certain period of time.
Provide valuable training to tackle
various organizational problems.
Build a mentality of there-is-alwaysa-scope-to-improve.

2nd Solution
(Marketing)
Market segmentation: Segmenting the
subscriber base is very vital because
customers are not all alike.
Affinity program: BTCL can associate with
another state owned company ,e.g. the
Bangladesh Bank.
Frequency marketing: The target market
is young people.
One-on-one marketing: This policy should
be implemented all over Bangladesh.

3rd Solution
(General)
Infrastructural development:
Network service can be improved
through infrastructural development.
Customer care: A highly
sophisticated customer care which
will be ready to solve all sorts of
problems.
Advertisement: BTCL needs to
advertise their new policies
successfully.

Conclusion
In business one must always be
optimistic. So there is still hope if BTCL
properly executes the mentioned
strategies. Thus BTCL can tap the
market again.