KEY CHARACTERISTICS OF

IT

INDUSTRY BACKGROUND
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PRIMARY ACTIVITIES

INBOUND LOGISTICS
Suppliers: Spherion, Jones Lang LaSalle,
IBM, Ogilvy and Mather, IMI Cornelius, and
Prudential
provide ingredients, packaging and
machinery
The Supplier Guiding Principles

OPERATIONS
Company-owned concentrate and
syrup production

OUTBOUND LOGISTICS
world largest distribution system
warehousing, order fulfillment, transportation, and
distribution management
own, lease, and operate in over 800 plants around the
world
more than 200 different geographic locations
Grocery stores, fast food restaurants and vending
machines are few of the distribution units
over 300 bottling partners

MARKETING & SALES

Creativity is a vital marketing
strategy to Coca Cola
develop new products and brands,
change the design of their packaging,
and design various new advertising
campaigns

SERVICE
provide services tailored to meet
their customers needs
established Customer Development
and Training Centers
which provide training at no cost

SUPPORT ACTIVITIES

INFRASTRUCTURE
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HUMAN RESOURCE
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TECHNOLOGY
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PROCUREMENT
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