Marutis Vision/Mission and ideology

Marutis long term brand strategy and its sync with the vision and
mission
Overview of the elements of Maruti Brand (logo, tagline, etc.)
o At a corporate level
o At a product level
Marutis current brand positioning
Brand Identity: how Maruti is identified and perceived in the
market and its value proposition
Branding at product Level overview
Process and ideology of branding at a product level
Defining Marutis branding process( conceptualize, Design,
Deploy, Check)
o Inhouse Vs outsourced functions
Inhouse Functions
o How is branding calendar planned
o The branding split between ATL and BTL
o Dependency on other departments
o Brand health monitoring process
Outsourced Functions
o Agency resource utilization
Channels through which the branding initiatives deployed
o Advertisement/Social Media/In store initiatives
Future brands initiatives planned and the reason for the same
Branding team structure and their KRAs