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"

1
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:

.032478125 :
ashierez@gmail.com

.300802089 :
inbalpelz@yahoo.com

' ,"
2015

Part 1
Values and States

\Benefits

Features

connection with

Disadvantages
Chat with my friends

Instant massaging

other people

anywhere and

bad feeling when

anytime
Spending more

wasting money (less

money

)self esteem
Esteem, respect

Keeps me in fashion

Funky colors of the

changeable
faceplates

Part 2
:1 , . ,
. ,
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:2 , ,
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:3 , .
"with our unique Funky colors everybody will look up to you " :
MECCAS :
Messege element mobile phone with funky colors
Consumer benefits: keep in fashion
Deriving force: esteem, respect
:Leverage point

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, , .

Executional framework
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