Marketing research & sales forecasting

- Definition & importance of marketing research

- Steps in marketing research
- Defining problem
- Problem analysis
- Developing research design
- Developing research procedure
- Data collection Primary & secondary
- Analyzing & interpretation
- Summarizing & preparing the research report
- Method of market research
- Necessity & purpose of sales forecasting
- Methods of sales forecasting
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8.
Sales management
- Designing the sales forcesay, the noise voltage depends on frequency, mutual c
apacitance, resistance
of the receiver circuit and the input voltage. In most cases, the frequency is
pre-set and thus we don t have much control over it and so is the source voltage.
Thus in order to minimize the noise voltage, we have to reduce the coupling capa
citance
or the resistance of the receiving (receptor) conductor. The different methods
of doing this are discussed in section ??. We can now represent the capacitive c
oupling
with a current source connected to conductor 2 with source current given by
I = ??C12V1. Figure 2.4 shows the schematic diagram.
In the high frequency region, the noise voltage can be approximated by
VN C12
C12 + C2g
V1 (2.8)
By examining equation 2.8, we realise that at highMarketing research & sales for
ecasting
- Definition & importance of marketing research
- Steps in marketing research
- Defining problem
- Problem analysis
- Developing research design
- Developing research procedure
- Data