THE 5 MOST IMPORTANT

THINGS IN CHAPTER 2: IDENTIFY

YOUR INTENT

Naomi Masangu
Chenda Ng
Eddie Oboli

WHAT IS THE OBJECTIVE?

Results-oriented and
audience-focused
As a result of
Think, feel, do

Specific and
attainable

Share vision for your

company or motivate
employees to build off this
years success

SPEAKERS AND THEIR ROLES

Expert/Advocate

Facilitator

Difference: control
level

GENERAL PURPOSE OF PRESENTATIONS

(Focus on control
of content)

(Focus on audience involvement)

PRESENTING A TELL SITUATION

Deliver content to inform audience

Progress reports, review financial results, deliver

how-to info

Focus on what, how, and who

Figure out general purpose

i.e. explain, review, update, etc.

PRESENTING A SELL SITUATION

Change audience view/behavior

Focus on why it needs to be changed and energize
them to do so
Requires involvement

include Q&A & connect with audience emotionally

INTERACTIVE SITUATION: CONSULT

Facilitators seeking Questions, comments, and

insights from audience
Focus on Q&A, and what you want from the
audience

INTERACTIVE SITUATION: JOIN

Need new ideas,

guidance, and support
from audience
Focus on what you
want audience to do
and view your role as
motivate them to do it
Brainstorming
meetings instead of
presentation

WHY ALL THIS IS IMPORTANT

ANY QUESTIONS?