free adwords scripts .

com
optmyzr

sources

google!
Jes IWQS

Scripts

increase profit
reduce cpa

how to use (basics)

The interface

increase conversions

Whats the goal?

maintain high position

Adwords Editor

get more clicks

Optmyzr
klipfolio
cyfe
dashthis

get more impressions

Tools

quality
lost rank

Dashboards

extensions

swydo

lost budget

scripts!
winners
discovery
pos 1
100% IS

targeting

campaigns

structure

keywords

rewrite losers
can more be added?

ad copy!
SavvyNumber

ads

goal = profit

ctr

destination url

new keywords

search queries

new negs

conv rate
Optimisation

Ongoing Management

landing page
oer

conv rate

time

d bid
bid modifiers

cpa

bidding

ctr

cpc

quality

audience

maximum limits (or min!)

breakeven!

budgets
The CEO Method

titles

expansion
optimisation (80%)

shopping

whats changed & why?

eyeball the charts

bids

all major metrics

new conversions

big, extra things to get more

conversions

expand keyword list

broken code
analytics lag

search partners

campaigns

managed

settings

Checks

display
new networks
shopping

bid strategies
shared library & bulk

Expansion

auto rules
scripts

goal setup

youtube

analytics

facebook
new geo locations
turn mobile on!

increase LTV

checks

lost IS%

behavioural

relevance
lpq

campaign priority

remarketing

negatives
geo

review SQ

contextual

position

extensions

are rewrites needed?

images

more networks
di settings

add more keywords

remove

optimise feed

more locations

increase schedule

conversions

change bids

descriptions

expand

clicks

ad groups

geo

more campaigns

impr

brand

device

bid

new devices?
more impressions

ecommerce stats?
display features

product feed

macro & micro