SUMMER TRAINING REPORT

ON

MARKET COMPETITORS OF
ANGLE BROKING
Session:2014-2016
Submitted for the partial fulfillment of the requirement for the award of degree

Of
MASTER OF BUSINESS ADMINISTRATION
SUBMITTED TO:

GAUTAM BUDDH TECHNICAL UNIVERSITY

SUBMITTED TO:
DR RICHA SHARMA
SUBMITTTED BY:
ANUJ TIWARI
MBA IIIrd SEM

CERTIFICATE
This is to certify that ANUJ TIWARI assigned the project on
MARKET COMPETETOR OF ANGLE BROKING He has
submitted this project report in accordance with the guide lines. To
the best of my knowledge this is his original work and not
submitted elsewhere for reward of any other degree or any
diploma.

SUBMITTED TO:
MOHIT SAXENA

DR RICHA

SHARMA
BRANCH HEAD

(HOD MBA DEPT.)

ANGEL BROKING

KCMT BAREILLY

ACKNOWLEDGEMENT
An individual cannot do project of this scale. I take this
opportunity to express my acknowledgement and deep sense of
gratitude to the individuals for rendering valuable assistance and
gratitude to me. Firstly, I would like to express my gratitude to our
GUIDE for providing me such an interesting topic for my
university project and their by supporting co-operating with me
during my project. Their inputs have played a vital role in success
of this project. Then I express my sincere thanks to my project
guide.
For their generous support, constant direction and mentoring at all
stages of training. I take this opportunity to thank all dealers,
customers who spared their precious time to provide me with
valuable inputs for project without which it would have not been
possible. I firmly believe that there is always a scope of
improvement. I welcome any suggestions for further enriching the
quality of this report.
ANUJ TIWARI
(MBA IIIRD SEM)

PREFACE
In order to get the practical insight of various business problems
related to the project. It is necessary to include this project into the
management course.
Keeping in view the above requirement the present
MARKET COMPETETOR OF ANGLE BROKING is
conducted to collect the information regarding the market
performance of industry. For conducting the study the following
instrument is used.

ANUJ TIWARI
(MBA IIIRD SEM)

CONTENTS
CERTIFICATE
DECLARATION
ACKNOWLEDGEMENT
EXCUTIVE SUMMARY
INTRODUCTION
CONPANY PROFILE
MANAGEMENT TEAM
OBJECTIVE OF THE STUDY
RESEACH METHODOLOGY
DATA ANALYSIS AND INTERPRETATION
OBSERVATION AND FINDING
CONCLUSION AND SUGGETION
BIBLIOGRAPHY

EXCUTIVE SUMMARY

EXECUTIVE SUMMARY
I have done my summer internship at Angel Broking Ltd., bareilly. In this
report I share my experience in that company for the period of 45 days from 15
june to 30 july 2015. During my internship my role was Management Trainee
(Executive).
The success story of good market share of different market organizations
depends upon the availability of the product and services near to the customer,
which can be distributed through a distribution channel.
This project has been a great learning experience for me; at the same
time it gave me enough scope to implement my analytical ability. This project as
a whole can be divided into two parts: The first part gives me knowledge about the Share Trading and its
various aspects. It is purely based on whatever I learned at Angel. One
can have a brief knowledge about Share Trading and all its basics
through the project.
The second part consists of datas and their analysis, collected through a
survey done on more then 200 people. The data collected has been well
organized and presented.

INTRODUCTION

INTRODUCTION
What is Dematerialization?
Dematerialization or "Demat" is a process whereby your securities like shares,
debentures etc, are converted into electronic data and stored in computers by a
Depository. Securities registered in your name are surrendered to depository
participant (DP) and these are sent to the respective companies who will cancel
them after "Dematerialization" and credit your depository account with the DP.
The securities on Dematerialization appear as balances in your depository
account. These balances are transferable like physical shares. If at a later date,
you wish to have these "demat" securities converted back into paper certificates;
the Depository helps you to do this.

Organization overview
Angel Broking Ltd.
Services truly personalized
Success is a journey, not a destination.
If we look for examples to prove this quote then we can find many but there is
none like that of Angel. Back in the year 1987, Mr. Dinesh Thakkar created
history by establishing Angel and company which is today known as Angel
Broking Ltd., the largest financial service provider of India.
Success Mantras of Angel:
The success story of Angel is driven by 8 success mantras adopted by it namely
trust, integrity, dedication, commitment, enterprise, hard work and team play,
learning and innovation, empathy and humility. These are the values that bind
success with Angel.

Vision of Angel:
To achieve & sustain market leadership, Angel shall aim for complete customer
satisfaction, by combining its human and technological resources, to provide
world class quality services. In the process Angel shall strive to meet and
exceed customer's satisfaction and set industry standards.

Mission statement:
Our mission is to be a leading and preferred service provider to our customers,
and we aim to achieve this leadership position by building an innovative,
enterprising , and technology driven organization which will set the highest
standards of service and business ethics.

Many brokers offer reduced brokerage for sell of dematerialized securities

since they would not have fear of bad delivery

COMPANY PROFILE

COMPANY PROFILE

The Angel Group has emerged as one of the top 5 retail stock broking houses in
India, having memberships on BSE, NSE and the two leading commodity
exchanges in the country i.e. NCDEX and MCX. Angel Broking Ltd is also
registered as a depository participant with CDSL. It is the only 100% retail stock
broking house offering a gamut of retail centric services like Research,
Investment Advisory, and Wealth Management Services, E-Broking &
Commodities to individual investor.
The group is promoted by Mr. Dinesh Thakkar and professionally managed by
a team of 2039+ direct employees. It has a nation wide network comprising 12
Regional Centre, 66 branches, 3097+ registered sub brokers and business
associates and 6370+ active trading terminals which cater to the requirements
of 257856+ retail clients.

Achievement
Angel Broking has once again been awarded the prestigious Major Volume Driver
award for the second consecutive year of 2005-2006 by The Bombay Stock Exchange.
This coveted title was earlier conferred upon Angel by the BSE for the year 20

Vision
To Provide
Best Value for Money
To Investors Through
Innovative Products,
Trading / Investment Strategies,
State-of-the-art Technology
And Personalized Service.
Business Philosophy
Ethical practices & transparency in all our dealings
Customer interest above our own
Always deliver what we promise
Effective cost management

Our Quality Assurance Policy

We are committed to being the lead in providing World Class Product &
Services
Which exceed the expectations of our customers
Achieved by teamwork and
A process of continuous improvement

CRM Policy
A Customer is the most Important Visitor
On Our Premises
He is not Dependent on us but
We are dependent on him
He is not interruption in our work,
But is the Purpose of it
We are not doing him a favour by serving
He is doing us a favour by giving us an Opportunity to do so.

E-BROKING SERVICES
E-Broking provides you on-line trading facilities on BSE / NSE (Cash and F&O),
NCDEX and MCX through our 3 unique trading software especially designed for
traders as well as investors.
Trading in securities / commodities using the internet platform is a convenient
option. We provide you an opportunity to trade on BSE / NSE (Cash and F&O),
NCDEX and MCX from the comfort of your home or office.
Our internet trading platform gives you state-of-the-art trading facility, order and
trade confirmation, e-contracts and 24X7 on-line web enabled back-office
system at the click of a button.

Bank Accounts

How to open a bank account with a DP

Opening a depository account is as simple as opening a bank account. You can
open a depository account with any DP convenient to you.
To open an account you have to:

Fill up the account opening form, which is available with the DP.

Sign the DP-client agreement, which defines the rights and duties of the
DP and the person wishing to open the account.

Receive your client account number (client ID).

This client ID along with your DP ID gives you a unique identification in

the depository system.

There is no restriction on the number of depository accounts a person can open.

However, if your existing physical shares are in joint names, you have to open
the account in the same order of names before you submit your share
certificates for demat. A sole holder of the share certificates cannot add more
names as joint holders at the time of dematerializing his share certificates.
However, if the investor wants to transfer the ownership from his individual
name to a joint name, he should first open an account as the sole holder
(account A) and dematerialize the share certificates. He should then open
another depository account (account B) in which he is the first holder and the
other person is the second holder and make an off market transfer of the shares
from the account A to account B. The investor will incur a charge on this
transaction. Alternatively, the certificates can be transferred to the joint
ownership and then sent for Dematerialization.

Right now, as per the Companies Act, there is no nomination facility for shares
(whether in the physical or in the electronic form). The nomination facility for
shares can be availed of only when the relevant provisions in the Companies
Act are amended. NSDL captures the details of the nominee when the account
is opened so as to offer the facility as soon as the relevant amendments are
effected in the Law.
A client can choose to open more than one account with same DP. In addition to
this, he has a choice of opening accounts with more than one DP. However a
broker can open just one Clearing Member account per card/ stock exchange
for clearing purpose, but he can still open multiple beneficiary accounts
Beneficiary is the personal account wherein brokers can keep their personal
holdings.
A broker has only one Clearing Member-pool-account. One Clearing Member
pool account is opened per card/ stock exchange to settle trades in the
dematerialized form. The Clearing Corporation/ House just deals with one
designated account for pay-in and payout and the broker's clients know to which
account they have to deliver and receive securities from.
A clearing member cannot hold his personal holdings in his clearing member
account. A broker may deal in the depository system as a clearing member only
through a special account, known as the Clearing Member account. This
account can be used only for clearing purposes and not for holding his own
securities in it. As this is a transitory account, the securities held in this account
are not eligible for corporate actions. Therefore, the broker will have to open a
separate beneficiary owner account to hold his investments.

ABOUT THE COMPANY

Company
1987, is the year when Angel Broking started its journey of success. The company was
started with handful of people with very high ambition and vision in their eyes.
Today Angel broking stands at the paramount of success. In past two decades the company
has grown at an immense pace with growth in all corners of the business. Angel broking has
the honor of being recognized as one of the biggest retail broking house of the nation.
Company provides variety of financial services like Retail Equity Broking, Commodity
broking, Advisory Services, Portfolio Management services, Mutual funds, insurance, margin
funding, personal loan etc. The company has a vast network of 120 plus branches with 31
regional offices with its presence in 120 cities across the length and breadth of the country
with the total employee headcount of 5000 plus. The company is the registered member of
BSE, NSE, and MCX & NCDEX. Year on year.
The Angel group has emerged as one of the top 3 retail stock broking houses in India. The
group is promoted by Mr. Dinesh Thakkar with 3 employees and 25 clients. But now they
are professionally managed by a team of 2000+ direct employees.
18 Regional centers
66+ branches
3 PCG offices
5000+ registered sub- brokers
4.5 lack retail clients
Angel Broking has been awarded the most prestigious Major Volume Driver award
consecutively for 3 years (2005, 2006 and 2007) by Bombay stock exchange.
Incorporated -1987
BSE membership 1997
NSE membership 1998
Member of NCDEX and MCX
Depository Participant with

Management Team

Mr. Dinesh Thakkar is the founder Chairman & Managing

Director of the Angel Group of Companies. Born into a
reputed business family, Mr. Thakkar ventured into the
stock markets essentially to raise capital for his own
independent enterprise. However, he recognized the
opportunity offered by the stock markets to serve individual
investors, and established the industries first retail-focused
stock-broking house in 1987.

Mr.Dinesh Thakkar
Chairman and Managing
Director

A part of the senior management team since the Angel

Groups inception, Mr. Lalit Thakkar is the motivating force
behind Angels highly acclaimed Research team. His ability
to produce views from technical as well as fundamental
perspectives has provided impetus to building Angels
strong market research team. Research-based &
personalized advisory services are Angels forte, and Mr.
Thakkar has undoubtedly been the brain behind it.
Mr.Lalit Thakkar
Director - Research

Mr. Amit Majumdar is designated as the Chief Strategy

Officer of the group. He has been with the group since
August 2004 and prior to donning the mantle of the CSO;
he has handled several functions of the group like finance
and operations and has been one of the key members in
most of the strategic decision making process at Angel. He
has led many successful initiatives of the group. A
chartered Accountant by qualification, he has rich
experience in finance, consultancy and advisory services.

Mr.Amit Majumdar
Chief Strategy Officer

Mr. Rajiv Phadke manages the two key functions of

Human Resources & Corporate Communications for the
Angel Group, and has actively contributed to the Groups
growth over the last four years. Holding a major in Finance,
he is a strategic thinker with expertise in the fields of
corporate planning, international marketing, financial
services, brand-building, and HRD and quality
management.
Mr. Rajiv Phadke
Executive Director - Human
Resources & Corporate
Communications

Mr. Vinay Agrawal leads the Equity Broking business

vertical at Angel, which comprises of Business
Development, Operations and Product Development. He is
actively involved in exploring ways to adopt technology for
business enhancement, and manages the E-broking
initiative at Angel.
.
Mr.Vinay Agrawal
Executive Director Equity
Broking

An MBA with specialization in finance, Mr. Nikhil Daxini

has been instrumental in introducing the concept of
professional marketing of broking services at Angel. His
area of focus is Business Development, Risk Management
and operation.

Mr. Nikhil Daxini

Executive Director - Sales
and Marketing

Mr. Mudit Kulshreshtha heads the advance analytics and

strategic business intelligence initiatives at Angel. A
multidisciplinary
professional,
with
bachelors
in
Engineering degree & doctorate in Economics. He has
more than 12 years experience in the area of strategy and
business
consulting.
Mr. Mudit Kulshreshtha
Executive Director Business Intelligence &
Analytics

Mr. Kasad brings with him over 23 years of top

management experience across Finance, Corporate
Secretarial, Legal, Compliance and other general
management functions in reputed organizations like A. F.
Ferguson, Tatas, Jindal British Steel, Countrywide Financial
and Accenture, where he was on the Board of Directors of
their India group companies. Prior to joining Angel, his last
assignment was as Executive Vice President & CFO of
DCB
Bank.

Mr. Adil Kasad

Executive Director & CFO

Mr. Syam brings with him over 18 years of rich mix

experience in all facets of banking; Transaction Banking,
Wholesale Banking, Treasury Banking, Consumer Banking
& CBS. He started his career with ANZ Grindlays Bank
prior to joining Angel. Mr. Syam was Director Transactional
Banking at Standard Chartered Bank in India.
Mr. Santanu Syam
Executive Director Operations

As Head of Technology for the Angel Group, Mr. Ketan

Shah is involved in the designing of IT policies and
Strategies. IT is not merely an enabler at Angel; it is a
strategic function. Mr. Shah leads all of Angels IT-related
activities from planning and budgeting to implementation
and
maintenance.
Mr. Ketan Shah
Associate Director Information Technology

Ms. Pinky Kothari is responsible for development and

expansion of the Angel Groups business in Southern India.
She started her career at Angel as a Business
Development Executive. She later headed the companies
Surat branch and then the South Gujarat region, before
assuming
the
role
of
Associate
Director.

Ms. Pinky Kothari

Associate Director - Sales
And Marketing

Organization structure

Stock Exchanges in India

The Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE)
are the country's two leading Exchanges. There are 20 other regional
Exchanges, connected via the Inter-Connected Stock Exchange (ICSE). The
BSE and NSE allow nationwide trading via their VSAT systems.
What is an Index?
An Index is a comprehensive measure of market trends, intended for investors
who are concerned with general stock market price movements. An Index
comprises stocks that have large liquidity and market capitalization. Each stock
is given a weightage in the Index equivalent to its market capitalization. At the
NSE, the capitalization of NIFTY (fifty selected stocks) is taken as a base
capitalization, with the value set at 1000. Similarly, BSE Sensitive Index or
Sensex comprises 30 selected stocks. The Index value compares the day's
market capitalization vis--vis base capitalization and indicates how prices in
general have moved over a period of time.
How does one execute an order?
Select a broker of your choice and enter into a broker-client agreement and fill in
the client registration form. Place your order with your broker preferably in
writing. Get a trade confirmation slip on the day the trade is executed and ask
for the contract note at the end of the trade date.

Need of a broker in trading

As per SEBI (Securities and Exchange Board of India.) regulations, only
registered Members can operate in the stock market. One can trade by
executing a deal only through a registered broker of a recognized Stock
Exchange or through a SEBI registered sub-broker.
Contract note:
A contract note describes the rate, date, time at which the trade was transacted
and the brokerage rate. A contract note issued in the prescribed format
establishes a legally enforceable relationship between the client and the
member in respect of trades stated in the contract note. These are made in
duplicate and the member and the client both keeps a copy each. A client should
receive the contract note within 24 hours of the executed trade. Corporate
Benefits/Action
What is a book-closure/record date?
Book closure and record date help a company determine exactly the
shareholders of a company as on a given date. Book closure refers to the
closing of register of the names or investors in the records of a company.
Companies announce book closure dates from time to time. The benefits of
dividends, bonus issues, rights issue accruing to investors whose name appears
on the company's records as on a given date, is known as the record date. An
investor might purchase a share-cum-dividend, cum rights or cum bonus and
may therefore expect to receive these benefits as the new shareholder. In order
to receive this, the share has to be transferred in the investor's name, or he
would stand deprived of the benefits. The buyer of such a share will be a loser. It
is important for a buyer of a share to ensure that shares purchased at cum
benefits prices are transferred before book-closure. It must be ensured that the
price paid for the shares is ex-benefit and not cum benefit.

How to choose a DP
Following are the few aspects that you should consider before choosing a DP
Branch-level service.
Most DPs offer depository services from their main branch as well as through
other branches and franchisees. Higher the number of branches your DP has,
(which offer depository services) greater will be the geographical convenience
you will have.
Recently Department of Telecommunications has allowed the DPs (only bankDPs at present) to connect their entire internal network to NSDL. The NSDL is
making changes in its software for DPs to meet the DoT conditions. After it is
done DPs will be able to execute your instructions directly at the branch level
thus saving time and improving efficiency. So check before opening an account
whether your DP (if it is a bank-DP) intends to interconnect its branch network
with that of NSDL. Before opening an account with a DP you should also check
whether the DP is offering all the services through its branches.
DPs mandate a time limit for submission of debit instructions before settlement
pay-in time. It should be checked whether the time limit applies equally to all the
branches (or franchisees) of the DP or whether it varies.

Backup facilities
Having an adequate backup system is extremely necessary for a DP. In case of
a system failure all the data could be lost if backup facilities are not present.
Although depositories too have the data with them but a strong system with your
DP ensures no risks and hassles.
So before opening an account get details from your DP about its computer
system's technical specifications and backup facilities.

Safe procedures
Your securities account can get debited only if you submit to your DP a duly
filled and signed 'delivery instruction' (debit instruction) form (separate for
market trades and off-market transfers) that authorizes the DP to debit your
account. You will execute this form only when you have sold shares. But you
could have worries that some one else can forge your signature on such a form,
which your DP will not be able to detect, and your account will get debited .To
get rid of these worries you should check that delivery instruction form book that
you get from your DP must be serial-numbered with numbers unique to your
account and recorded in the DP's system.
Whenever there is a debit or credit in an account the DP is supposed to send a
transaction statement and a holding statement to the investors within a fortnight.
In case there have been no transactions they generate just a holding statement
every quarter. So check for the statements regularly since all DPs are not very
punctual about sending transaction and holding statements. These statements
will ensure that your account is proper.
There is an additional safety feature available with the DPs. You can freeze your
account on the debit side if you do not want to sell the shares from your
account, this will ensure that no debit is done in your account. Your account will
continue to receive credits arising from fresh purchases but no debit will be
permitted. A special form that you can get from the DP is executed that instructs
your DP to freeze your account (only for the debit side or completely). When you
want to sell your shares you can execute the same form to unlock your account.

SALES METHODOLOGY

Structure according to the Products offered by Angel

DISTRIBUTION NETWORK

Customer Service

DPs should have an adequate customer service facility. This is one of the most
important aspects while deciding your DP. At some time or other you will need
some information on your account. Your DP should be able to provide you quick
service, so check whether your DP has a dedicated customer service
department. If you are not happy with the service you get from your DP or you
are not sure that your shares will be safe you should not think twice of taking
your shares to another DP.

De-materialization and Re-materialization

How to Dematerialize your Shares
To dematerialize your share certificates you have to:

Fill up a dematerialization request form(DRF), which is available with your

DP;

Submit your share certificates along with the form; (write "surrendered for
demat" on the face of the certificate before submitting it for demat)

Receive credit for the dematerialized shares into your account in 15 days.

Dematerialized shares do not have any distinctive or certificate numbers. These

shares are fungible - which means that 100 shares of a security are the same as
any other 100 shares of that security.
The investor can dematerialize only those certificates that are already registered
in his name and belong to the list of securities admitted for Dematerialization at
NSDL. Shares held in street name (market deliveries) cannot be dematerialized.
If the share certificates that investor wants to dematerialize do not belong to the
list of securities eligible for Dematerialization specified by NSDL, he can
approach the company and request them to sign up with NSDL to make their
securities available for Dematerialization. Odd lot share certificates can also be
dematerialized.

No transfer deed is required for dematerializing certificates, the certificates have

to be accompanied by a demat request form (DRF) which can be obtained from
DPs. It is compulsory to mention the ISIN number of the company while filling up
the Demat Request form. This, to a certain extent, ensures that the security
mentioned in the Demat Request Form is the same as the one the investor

intends to dematerialize. However, the investor need not remember cryptic

numbers and can take the help of his DP in filling these forms.
Dematerialization is not compulsory. According to the Depositories Act, 1996, an
investor has the option to hold shares either in physical or in dematerialized
form. An investor can hold part of his holdings in demat form and part of his
holdings in the form of share certificates for the same security.
Although the depository would be a registered owner of securities in the
depository, a transaction involving dematerialized securities would not be
considered as benami transactions, the Benami Transactions (Prohibition) Act,
1988 have been suitably modified to exclude the securities held by a:

Depository as a registered owner

DP as an agent of the depository.

Securities bearing the same distinctive numbers as demat securities can still
float in the market. It is a case of forged certificates and normal procedures that
are being followed in the physical market will be used to weed them out. The
concerned stock exchanges where the securities are listed are informed of the
details of securities dematerialized and rematerialized.
An investor can dematerialize shares that are pledged with a bank, which is a
DP as well.

How to Rematerialize Your Shares.

During a rematerialization process, the request goes from the DP to the R&T
agent via NSDL. The R&T Agent, after processing the request, will print and
dispatch the share certificate directly to you. No transfer duty will be charged to
you when you rematerialize your shares. You have the option of rematerializing
your total holdings or part of it. In addition to this, you have the option to get the
certificates in market lot or jumbo lot.
If your name has been wrongly spelt on the certificates given to you after a
remat, you can send it for rectification to the R&T agent along with the relevant
documents.

Trading
Trading in dematerialized securities is quite similar to trading in physical
securities. The major difference is that at the time of settlement, instead of
delivery/ receipt of securities in the physical form, it is done through account
transfer.
An investor cannot trade in dematerialized securities through his DP. Trading at
the stock exchanges can be done only through a registered trading member
(broker) of the stock exchange irrespective of whether the securities are held in
physical or dematerialized form. DPs role will only be to facilitate settlement of
trade in the dematerialized form, by transferring securities from and to the
account of the investor, for selling and buying respectively.
Trading in dematerialized securities is presently available at NSE, BSE, CSE,
DSE, BSE, LSE, MSE, ISE & OTCEI. These exchanges have a segment
exclusive for trading in dematerialized securities and a segment where trades
could be settled either in the physical or in the dematerialized form as per the
choice of the delivering client. In unified (erstwhile - physical) segment securities
can be delivered either in the physical form or in the dematerialized form at the
choice of the delivering party.
However, securities that have to be mandatorily settled in demat form (both by
institutional investors & all category of investors) cannot be settled in physical
form. Also for securities that have to be mandatorily settled in demat form by all
categories of investors the concept of market lot is eliminated i.e. the tradable lot
is one share from the date they become compulsory.
Since January 4, 1999, all category of investors can deliver only in
dematerialized form with respect to a select list of securities (which is expanded

from time to time). For these scrips, from the date they become compulsory, the
concept of market lot is eliminated ie the tradable lot for these scrips is one
share. This will be applicable only at those exchanges that have joined the
depository.
Also, from January 15, 1998, select category of investors can deliver only in
dematerialized form with respect to a select list of securities (which is expanded
from time to time).
Consequently there will be separate price quotes available for each scrip in both
the segments. The trades in each of these segments cannot be netted off with
each other.
The facility of delivering dematerialized securities in the physical segments of
the stock exchanges is available for all the companies that are eligible for
dematerialization. This also applies to delivery against auction of securities in
the physical segment.
However, at DSE dematerialized securities can be presently traded only in the
exclusive demat segment. They are not accepted as good delivery in the
physical segment. At LSE, dematerialized securities can be delivered only in the
unified (erstwhile - physical) segment. Presently, LSE does not have an
exclusive demat segment.
Non pari-passu shares (like partly paid up bonus/ right shares with pro-rata
dividend) are identified with separate ISIN (scrip codes) and can be traded
separately. These can also be delivered against obligation in pari-passu shares
along with dividend cheques. In the unified (erstwhile - physical) segment,
auction trade obligations can be met & bad delivery rectification can be made by
delivering dematerialized securities.

Trades in each segment have to be settled separately and cannot be netted

between segments for settlement. Any investor, who buys securities from any of
the stock exchanges where dematerialized securities are available, may receive
his delivery in the dematerialized form as dematerialized shares can be
delivered in the physical segment at the option of the seller.
Therefore those investors who buy securities from these exchanges should
necessarily open a depository account to take delivery of these shares.
Squaring off
It is possible to square off trades in dematerialized securities. In the exclusive
demat segment, the trades can be squared off within the same day as this
segment follows a rolling settlement cycle. In the physical segment the trades
can be squared off within the trading period specified for that stock exchange.
This is presently five working days, between Wednesday to Tuesday at NSE,
Monday to Friday at BSE and Thursday to Wednesday at CSE. At CSE for some
of the shares (classified as specified group) the trading period is 14 days.
If an investor squares off his position within the trading period, he does not need
to open a depository account. Depository account is required for taking delivery
or giving delivery of dematerialized securities in case of buy or sells respectively.
In case the investor squares off his trade, and hence, does not have to take or
give delivery of dematerialized securities, the depository account is not used.
As in the physical segment, an investor can go long or short in the demat
segment also.

How to access scrip

At NSE, the AE and BE segments can be accessed by selecting the scrip you
want to trade in and typing AE or BE in place of EQ.
At the BSE, all scrips have a scrip code. For going to the Demat segment, add
500000 to the scrip code. For eg If the scrip code of RIL is 325 in the physical
segment, the scrip code to be typed for going to Demat segment is 500325.
Trading at NSE
Trading in dematerialized securities is quite similar to trading in physical
securities and is done through the same "NEAT" terminals of the trading
members (brokers).

Exclusive Demat segments

On NSE, three separate segments; viz AE and BE and BT segments are
available for trading only in dematerialized securities. The difference between
the segments being that, in BE segment the concept of market lot is eliminated
ie the minimum tradable quantity is one share. However, securities that have to
be mandatorily settled in demat form by all class of investors cannot be traded in
the AE segment.
Trades in AE & BE segments follow rolling settlement of T+5 working days cycle
and are cleared & settled through NSCCL, the Clearing Corporation (CC) of
NSE. Trades settled in the AE segment on Wednesday follow rolling settlement
cycle of T+3 working days. Trades in BT segment are not settled through
NSCCL, but are settled bilaterally by the trading members.
Unified (erstwhile - physical) segments.
In EQ and TT segments securities can be delivered either in the physical form or
in the dematerialized form at the choice of the delivering party. In the EQ
segment, auction trade obligations can be met and bad delivery rectification can
be made by delivering dematerialized securities.
Trades in EQ segment follow account period settlement (Wednesday to
Tuesday) cycle and are cleared &settled through NSCCL. Trades in TT segment
are not settled through NSCCL, but are settled bilaterally by the trading
members.

Trading at BSE
Trading in dematerialized securities is quite similar to trading in physical
securities and is done through the same "BOLT" terminals of the trading
members (brokers).

Trading at CSE
Trading in dematerialized securities is quite similar to trading in physical
securities and is done through the same "C-Star" terminals of the trading
members (brokers).

Trading at DSE
Trading in dematerialized securities is quite similar to trading in physical
securities and is done through the same "DOTS" terminals of the trading
members (brokers). Presently not all securities are available for trading at DSE.
Only a select list of dematerialized scrips can be presently traded at DSE only in
the exclusive demat segment.

Trading at BgSE
Trading in dematerialized securities is quite similar to trading in physical
securities and is done through the same "BEST" terminals of the trading
members (brokers).
BE and BO are segments available for trading exclusively in dematerialized
securities.
Trades in BE and BO segments follow rolling settlement cycle of T+5 working
days and are cleared & settled through the Clearing House (CH) of BgSE.
The only difference between BE and BO is that while trading in BE segment is in
normal market lots, trading in BO segment is in units of one security.

Trading at LSE
Trading in dematerialized securities is quite similar to trading in physical
securities and is done through the same "VECTOR" terminals of the trading
members (brokers).

Trading at OTCEI
Trading in dematerialized securities is quite similar to trading in physical
securities and is done through the same "OASIS" terminals of the trading
members (brokers).
AE and BE are segments available for trading exclusively in dematerialized
securities.
Trades in AE and BE segments follow rolling settlement cycle of T+5 working
days and are cleared & settled through NSCCL, the Clearing Corporation (CC)
of NSE which also acts as the clearing agent of OTCEI.
The only difference between AE and BE is that while trading in AE segment is in
normal market lots, trading in BE segment is in units of one security. However,
securities that have to be mandatorily settled in demat form by all class of
investors cannot be traded in the AE segment.

Settlement
The settlement of trades in the stock exchanges is undertaken by the clearing
corporation (CC)/ clearing house (CH) of the corresponding stock exchanges.
While the settlement of dematerialized securities is effected through depository,
the funds settlement is effected through the clearing banks. The physical
securities are settled by the clearing members directly with the CC/ CH.
Exclusive demat segment follows rolling settlement (T+5) cycle and the unified
(erstwhile - physical) segment follows account period settlement cycle. In case
of rolling settlement cycle, the account period is reduced to one day.

In case of settlement of trades done in exclusive demat segments, the

pay-in and pay out of funds and securities are effected on the same day
afternoon and evening (same day) thus reducing the blockage of funds
and limiting exposure to the clearing corporation.

Settlement of funds is effected through the clearing banks and depository

plays no role in this.

Settlement of securities is effected through NSDL depository system.

Clearing and settlement of the regular market trades is effected through

the clearing members of the clearing houses of respective stock
exchanges. All trading members of stock exchanges are clearing
members of clearing houses. In addition, for settlement of institutional
trades, custodians are also allowed to act as clearing members.

Clearing members of clearing house, dealing in dematerialized securities

are expected to open a clearing account with any DP for the purpose of

settling trades in dematerialized securities. As, in the mixed (unified)

segment, there is a possibility for all clearing members to receive
dematerialized securities, they are expected to open clearing accounts.

If there is any short delivery at the time of pay-in of securities, these short
positions are auctioned in the Demat segment as done in the Unified
(erstwhile-physical) segment.

Rolling settlement (T+5) cycle

In this case, the trading period (T) is one day. For the trading period comprising
one day, settlement of trades on the basis of netted obligation is on the 5th
working day from the trade day i.e. on T+5 basis. At NSE, for trades executed
on Wednesday in the AE segment, settlement on the basis of net obligation is on
the 3rd working day i.e. on T+3 basis.
The deadline time for pay-in and pay-out of securities to the Clearing
Corporation/ Clearing House (through NSDL depository system) is effected till
4.00 p.m. for NSE and 1.30 p.m. for BSE, CSE and DSE on settlement day (ie
5th working day from trade day) varies from exchange to exchange. Pay-in and
pay-out of funds to the clearing bank (NSDL has no role in this) is also on the
same day - settlement day (ie 5th working day from trade day).
As in the physical segment, cumulative obligation statement for daily trades is
downloaded by Clearing Corporation/ Clearing House at the end of the day. The
final/ net obligation statement is downloaded by the Clearing Corporation/
Clearing House on the 2nd working day from the trade day. In case of CSE, the
final/ net obligation statement is downloaded by the Clearing House on the next
working day from trade day.

Short deliveries, if any are auctioned on the 6th working day from the trade day
ie one day after the settlement day. In case of NSE, auction trade is on the 7th

working day from the trade day. The time for auction trade is announced by the
exchanges and may vary from one exchange to another. Settlement of auction
trades is on the 2nd working day from the auction trade day. The procedure for
settlement of auction trades is similar to settlement of market trades.
For trades executed on Wednesday (TD 1):

Final/ Net obligation statement download - Friday (T+2nd working day)

Settlement day (SD 1) ie pay in and pay out of funds and securities - next
Wednesday (T+5th working day)

Auction trade day (ATD 1) - next Thursday (T+6th working day)

Auction settlement day (ASD 1) - Monday (2nd working day from auction
trade day ie T+8th working day)

Similarly, for trades executed on Thursday (TD 2):

Final/ Net obligation statement download - Monday (T+2nd working day)

Settlement day (SD 2) - next Thursday (T+5th working day)

Auction trade day (ATD 2) - next Friday (T+6th working day)

Auction settlement day (ASD 2) - Tuesday (2nd working day from auction
trade day ie T+8th working day)

Selling and Buying Of Shares

How to Sell Dematerialized Shares
Selling dematerialized shares in stock exchanges is similar to the procedure for
selling physical shares. Instead of delivering physical shares to the broker, you
instruct your DP to debit your account with the number of shares sold by you
and credit your broker's clearing account.
For this, a delivery instruction has to be given to your DP in a standardized
format, which will be available with your DP.
In short, for selling demat shares;

You can sell shares in any of the stock exchanges linked to a depository
through a broker of your choice.

Give an instruction to your DP to debit your account and credit your

broker's clearing member pool account. (this is a depository account used
exclusively for settling transactions by a broker)

On the pay-in day, your broker gives instruction to his DP for delivery of
the shares to clearing corporation of the relevant stock exchange.

The broker receives payment from the clearing corporation

You receive payment from your broker for the sale in the same manner
you would receive payment for a sale in the physical mode.

How To Buy Dematerialized Shares

The procedure for buying dematerialized shares in stock exchanges is similar to
the procedure for buying physical shares. When you want to purchase shares in
electronic form, you have to instruct your broker to purchase the dematerialized
shares from the stock exchanges linked to a depository.
Once the order is executed, you have to instruct your DP (vide a simple format
which is available with the DP) to receive securities from your broker's clearing
account.
Alternatively, you may give a standing instruction to receive credits into your
account and do away with giving a separate receipt instruction each time you
expect a credit. You have to ensure that your broker too gives a matching
instruction to his DP to transfer the shares purchased on your behalf into your
depository account.
You should also ensure that your broker transfers the shares purchased from his
clearing account to your depository account, before the book closure. This is
really important because shares that remain in the clearing account of the
broker on the book closure/ record date will not be eligible for corporate benefits.
In brief, the transactions relating to purchase of shares are:

You can purchase shares in any of the stock exchanges connected to a

depository through a broker of your choice and make a payment to your
broker;

Your broker receives credit in his clearing account with his DP on the payout day;

Broker gives instructions to his DP to debit his clearing account and credit
your account;

You instruct your DP for receiving credit into your depository account
either through a specific receipt instruction or using the "standing
instruction" facility.

In case you are not using the "standing instruction" facility then, your depository
account is credited only if the instructions given by you and your broker match.

BROKERAGE CHARGE OF ANGEL

Minimum Brokerage Intra Day per Share:

3 Paisa each leg (buy or sell) for Intra-day Trades (For e.g. On a Rs.20 Scrip,
brokerage @0.1% = 2 p, but there is a minimum chargeable amount of 3 p)
Minimum Delivery Handling Charges:
30 Paisa for Delivery Trades (buy and sell) (For e.g. On a Rs.10 Scrip,
brokerage @0.5% = 5 p, but there is a minimum chargeable amount of 30 p)
Rs.20 per Scrip (The brokerage per Scrip will be charged for the trades resulting
in delivery on actual or Rs.20 whichever is more)
(For e.g. if a customer buys 100 shares of SAIL, TOTAL Delivery value = 2200,
brokerage @ 0.5% = Rs.11, but the min chargeable amt per scrip per day =
Rs.20), so additional Rs.9 will be charged as Min delivery handling charges)

Documents required for Account Opening

Photo ID Proof

Address Proof

Passport

Passport (valid)

Pan Card

Voter's ID

Driving License

Driving License (valid)

Voter's ID

Bank Statement (latest)

MAPIN UIN Card

Telephone Bill (latest)

Electricity Bill (latest)

Ration Card

Flat Maintenance Bill (latest)

Insurance Policy (latest)

2 Passport sized Photographs

1 Cheque of Rs.750/=In Favor of Angel capital and debt market. Ltd.
1 Cheque of Rs.5000/=In Favor of Angel capital. Ltd.

FEATURE OF ANGEL TRADE

Salient features of Angel trade:

Multiple exchanges on a single screen: Online trading on BSE / NSE
(Cash and F&O), MCX and NCDEX on a single screen.

Speed: We use the latest technology to generate efficient uptime and

greater stability to give you high speed.

Competitive brokerage rates: We believe in providing our clients the best

value added services at the most competitive brokerage rates.

Optimum margins: Angel gives you the trading exposure at optimum

margin level

Online funds transfer: The clients enjoy the convenience of online transfer
of funds from their bank accounts, to the margin account of Angel, online.

Personalized service: HNI clients can avail of personalized advisory

services from our trained and experienced dealers, regarding trading
opportunities.

Off line services: You are free to make a telephone call to any of our 71
well equipped branches across the country.

Technology: Angel provides the latest infrastructure tools to support and

integrate the backend and front office functionalities.

Back office infrastructure: We provide an automated web enabled

centralized back-office whereby the clients can have access to their trade
confirmation reports, holding statement, their net position, the margins
and the statement of accounts and ledgers on a 24 X 7 basis.

Technical support: We remove technical difficulties through an online

support system managed by qualified professionals.

E - Contract notes cum bills: We provide contract notes cum bills in

electronic form resulting in ease of access to trades carried out by the
clients on any particular day.

DEPOSITORY SERVICE

DEPOSITORY SERVICES
Depository Participant
You must be aware that Angel Broking Ltd has started its depository services by
registering with CDSL. There are various benefits of holding your demat account
with us but the biggest advantage is that you shall be ensured of a risk free,
prompt and efficient depository process.
What differentiates angel DP from other DPs? :
Since our association is slated for a long time, we are in a much better position
to know your requirement regarding your holding and transfer of securities.
No physical instructions are required for your sell obligations. We also offer to
our clients the automated pay in facility for trade done through Angel Broking Ltd
/ Angel Capital and Dept Market Ltd.
The transaction charges that are being levied by us are the lowest in the
industry as we believe in providing quality services at the most affordable costs.
You have an option of choosing the products offered by CDSL:
1. Easy facility: You can view, download and print the updated holding of your
demat account along with

valuation of holding.

2. Easiest facility: You can, by using this facility, submit your own delivery
instructions on the internet without the intervention of your DP. This is in addition
to all the facilities provided under the Easy facility.
We would like you to know that the state of art technology being arranged for
you is the best in the industry and all this is done so that you have convenience
of accessing information from any desired location.

Charges for Depository Services through CDSL w.e.f 01-JUL2007

Sr.

Services

1 Annual Membership Charges

2 Deliveries/Debit (Market &
Off Market)
1. Within Angel DP

SCHEMES
H.N.I./Traders

Investors

Rs.700/-

Rs. 300/-

Rs. 11/- txn

Rs. 16/-txn

Rs. 11/- txn

Rs. 21/- txn

Rs. 25/- Per

ISIN

Rs. 25/- Per

ISIN

2. Outside Angel DP
(Charges are inclusive
of CDSL tariff)
3 Pledge
(Creation/Closure/Invocation)
4 Dematerialsation

Rs. 4/- per

certificate
plus Rs. 30/per
request
towards postal
charges

Rs. 4/- per

certificate
plus
Rs. 30/- per
request
towards
postal
charges

Rematerialization

Actual CDSL
charges
plus Rs 30/per request
towards postal
charges

Actual CDSL
charges plus
Rs 30/- per
request
towards
postal
charges

COMMODITY MARKET
Commodities
At Angel, we provide you a platform to participate and trade in Commodity
Futures with both the leading Commodity Exchanges and offer you immense
benefits.

About Angel Group

Angel group is engaged in various activities such as trading / advisory services
in Indian capital markets viz., equity, futures and options etc. and also in Indian
commodities markets viz., commodities futures.

About Angel Commodities

ANGEL COMMODITIES BROKING (P) LIMITED promoted by ANGEL GROUP,
started its operations in Indian commodities market by acquiring memberships in
India's premier multi-commodity exchanges of NCDEX (Membership No:00220)
and MCX (Membership No: 12685).
ANGEL COMMODITIES offers trading opportunities in commodity markets
through the chain of its branches spread across the country.
ANGEL COMMODITIES provides expert research / analysis to its clients in
various commodities, listed in NCDEX and MCX including the international
perspective of the commodities traded. It provides best technical analysis from
desk of its trained and qualified analysts.

The research team of angel commodities consists of professionals who are

industry veterans. The team is capable of formulating trading strategies
depending on risk-return profile of the client. Today we offer a gamut of financial

products to satisfy an array of financial needs.

What are Future Markets?

Future markets are efficient price discovery platforms which enable producers
and users of goods and services to take an informed perspective about likely
future prices. They are the meeting places of buyers and sellers of an everexpanding list of commodities that today include agricultural products, metals,
and now energy products. In simple language, futures contracts are the
contracts that establish a price level now for the items to be delivered later.
Notwithstanding the rapid growth and diversification of futures market, their
primary purpose remains the same as it has been for nearly a century and half
viz., to provide an efficient and effective mechanism for the management of
price risks. By buying or selling futures contracts, individuals and businesses
seek to achieve insurance against adverse price changes.

What is Margin?
Rather than providing a down payment, the margin required to buy or sell a
futures contract is solely a deposit of good faith money that can be collected to
cover losses that you may incur in the course of futures trading. Minimum
margin requirements for a particular futures contract at a particular time are set
by the exchange on which the contract is traded. Exchanges continuously
monitor market conditions and risks, and as necessary, increase or decrease the
margin requirements.
Why Trade in Commodity Exchanges

No counter party risks.

Higher Leverage: Get high exposures for the margin provided.

Prices are pegged to international markets of NYMEX, CBOT, CME, LME

etc.,

Portfolio diversification: An investor can now diversify his portfolio by

investing in commodities markets.

Arbitrage opportunities: Take the advantage of price spreads, calendar

spreads and Inter exchange spreads.

How do I start the business?

You need to fill up our account opening (KYC) forms for the exchange you wish
to trade on and attach the necessary documents viz., address proof, bank proof
etc. Once you have furnished KYC along with required documents, you will be
provided with a client code. If you wish to trade from comfort of your home /
office, it is made feasible by our browser based trading application whereby you
will be provided with Login id and password. And you can start trading anytime
after that.
How Commodity Markets are analyzed?

The two primary approaches of analyzing commodities markets are fundamental

analysis and technical analysis.

Fundamentals focus on financial and economic theories as well as

political developments to determine forces of demand and supply.

Technical focus on the formation of charts and formula to capture major

and minor trends, identify buying or selling opportunities assessing the
extent of market turnarounds.

Why trade with Angel Commodities?

We have the following application and services to provide you best trading
opportunities available in the industry.

Online application based trading software

Online web based trading platform

Online daily, weekly and monthly research

Transparent and fair trade execution

Individual client attention

24*7 online back office

Training/education facilities / conduct of seminars

State-of-the-art technology

Digital contract notes cum bill: View your accounts from any where, any
time

Efficient risk management

Competitive brokerage rates

ANGEL GOLD

Know about Angel Gold:

In a volatile market it is very difficult for an investor to pick up value stocks which
will give decent returns in the long run. We at Angel Gold realize your need for a
professional financial advisor and hence are here to assist you in making wise
and profitable decisions.
We strongly believe that right decisions taken at the right time are always
beneficial and that's why our entire research team comprising of 12 sector
specialists along with our research head will understand your need, return
expectation, risk profile and time horizon to design your portfolio accordingly.
This portfolio will be tracked regularly and our efforts would be to optimize your
returns in the long run.
Features of the Angel Gold:

A premium service for clients who need professional guidance on long

term investments.

Minimum fund / portfolio of Rs. 1 lac and maximum of Rs. 4 lac eligible
for Angel Gold.

Appropriate risk profiling before taking investment decisions

Periodic group meetings and seminars in branches.

Monthly Newsletter from the desk of Angel Gold .

Browser based back-office software.

THE STEPS IN THE OPENING OF

DEMAT ACCOUNT
Customers

Inwarding

Agent

Verification

Scrutining

Franking

Sent to CPC

Local Rejection (LR)

PROCEDURE FOLLOWED BY HEAD OFFICE

New Account Form Filled And Client Code Generated

Initial Margin was debited to the account of the Customer

Buying and Selling of Shares

Brokerage Charges were Deducted & Contract Notes were

Generated and Sent to the Client

On Delivery Based Purchasing of Share the Shares are transferred to Demat

Account of the Client.

COMPARATIVE CHART

COMPANY

TRADES IN

Angel Broking
STCI

BSE, NSE
BSE, NSE

IDBI

BSE, NSE

TRADING
TERMINALS
EASY U sec

ACCOUNT
OPENING FEE
550/499/-

ADVANCED U sec

799/-

SUPER U sec
Wise investment

2499/750/-

Active trader
HDFC

NSE, BSE

bank account,& DP
account
with HDFC, HDFC
savings
account requires a
quarterly
minimum balance of
2500/-, if
you already have
saving
account or DP account
with
HDFC, you can link
them with
trading account

TABLE 5.4 COMPARISON OF DEPOSITORY SERVICES

Company
Kalpataru
IDBI
HDFC
Angel
KRC

Delivery (%)
0.90
0.10
0.50
0.50
0.10

Intraday (%)
0.30
0.05
0.06
0.06
0.07

OBJECTIVES OF THE
STUDY

OBJECTIVES OF THE STUDY

For any organization to be successful it is necessary to earn profit. And profit is
not an easy task. We should know who your real competitors are. And in
comparison to them where we came to know that were we are standing and
what the loop falls is. And which type of strategies we should adopt to earn
maximum against your competitor and to survive in current situation because
were there is cut throat competition. So to follow the ladder of successes we
have to develop the best marketing strategies which we are lacking in
comparison to others.

Keeping the above point in view the objective of the study are as
follows
To know where is the loop fall.
To know which type of marketing strategies is adopted by the
competitors and that strategies is suitable to us or not and whether
to develop a new marketing strategies
Which type of facility they are providing to the customer and can we
provide a better facility to the customer or not
Through a comparative study we also know actually the mind of the
customer by questionnaire what they are really want from us.
What is the current rank we are follow and how can we perform
better than that and improve the rank?
Also considering the rapidly changing scenario by the comparative
analysis.
Easy to find out drawback
Make it easy to customer satisfaction level and performance level.
Easy to adopt the current situation and demand chain.

Scope of the Study

The data was enough to fulfill the objection of the study.

The study helps to learn the work culture in and around the organization.

The study a lot to know about consumer behavior while purchasing the
product.

The study provides first hand information regarding the required services.

The study help to know competitor product and services

The study helps to know competitor position in the market.

To analyze the investment pattern of retail investors.

To analyze the investors view towards Demat Account of Angel Broking.

To study the schemes of Angel Broking.

RESEARCH
METHODOLOGY

RESEARCH METHODOLOGY
The word research methodology comes from advance learners dictionary.
Meaning of research is a careful investigation or inquiry specially through search
for new facts in any branch of knowledge, for example some authors have
defined research methodology as systematized effort to gain new knowledge.

Research Methodology can consider research as movement, a movement from

the known to the unknown. The term Research Methodology is an academic
activity and as such the term should be used in technical sense. According to
Clifford Woody, research comprises defining and redefining problems,
formulating hypothesis or suggested solutions, collecting, organizing and
evaluating data, making deduction and reaching conclusions and then testing of
the conclusion to determine whether they fit in the formulating hypothesis.

Research is thus an original contribution to the existing stock of knowledge; it is

the pursuit of the truth with the help of the study, observations, comparison and
experiment.

Research Design
Research design is the conceptual structure within which the research would
take place. The presentation of such a design facilitates research to be as
efficient as possible yielding maximum information.
1.

Deciding the Objective of the

Study.
2.

Questionnaire.

3.

Sample Selection.

4.

Feedback Collection.

5.

Analysis.

TYPES OF RESEARCH
The various types of research are:

Descriptive: Descriptive Research includes survey and fact finding

enquiries of different kinds. The major purpose of descriptive research is
description of the state of affairs as it exists at present. In social science
and business research we quite often use the term Ex-Post Factor
research for descriptive research studies.

Analytical Research: According to analytical research the researcher

has to use facts or information already available and analyse these to
make a critical evaluation of the material.

Applied Research: Aims at findings a solution for an immediate problem

facing a society or an industrial/business organisation.

Fundamental Research: Aims at mainly generalization and with the

formulation of a theory.

Quantitative Research: Quantitative Research is based on the

measurement of quality or amount. It is applicable to Phenomena that
can be expressed in terms of quality.

Qualitative Research: Qualitative Research is concerned on the

measurement qualitative phenomenon i.e. relating to or involving quality
or kind. For instance when we are interested in investigating the reasons
for human behaviour.

The study conducted is a conclusive descriptive statistical study. Conclusive

because after conducting the study the researcher comes to a decision which is
precise and rational.

TOOLS OF ANALYSIS
To know the response of the customer and employee or both, I have used the
questionnaire method in sample survey. If one wishes to find what people think
or know, the logical procedure is to ask them. This has led researchers to use
the questionnaire technique for collecting data more than any other method.
Under the method questionnaire were distributed to the respondents and they
were asked to answer questions in the questionnaire. The questionnaires were
structured non-disguised questionnaire because the questions, which the
questionnaire contained, were arranged in a specific order besides every
question asked was logical for the study; no question can be termed as
irrelevant.
The questionnaire, were non-disguised because the questionnaire were
constructed so that the objective is clear to the respondent. The respondents
were aware of the objective. They knew why they were asked to fill the
questionnaire.

SAMPLE SIZE
The method used for sample technique was non probability convenience
sampling method. This method was used because it was not known previously
as to whether a particular person will be asked to fill the questionnaire.
Convenient sampling is used because only those people were asked to fill the
questionnaires who were easily accessible and available to the researcher.
200 investors.

DATA COLLECTION

PRIMARY DATA SOURCES

Through interaction with customers and employees.

SECONDARY DATA SOURCES:

Through internet, various official sites of the companies.

Through pamphlets and brochures of the companies.

Journals & Magazine

Source of Data for this project were primary & secondary. In reference to the
theoretical concept as well as for information are collected through secondary
sources from paper published material i.e. newspaper, journal and magazine &
from printed electronic media i.e. internet websites. The primary data was
collected through questionnaire filled from the respondents.

SCOPE OF THE STUDY

The students are highly benefited as the purpose if this research is to get
acquainted with the practical side of marketing research, in addition to the
theoretical studies in course of the academic year. This research also gives a
chance for application and testing of the theoretical study on the real work
situation. The students got the lessons of experience by meeting various
sections of people conducting on interview knowing opinion of people tabulating
interpreting and analyzing the data collected and this will help the researcher in.
future for career building.

What is an auction?

An auction is conducted for those securities that members fail to deliver/short

deliver during pay-in. Three factors primarily give rise to an auction: short
deliveries, unrectified bad deliveries, un-rectified company objections
Is there a separate market for auctions?
The buy/sell auction for a capital market security is managed through the
auction
market. As opposed to the normal market where trade matching is an on-going
process, the trade matching process for auction starts after the auction period is
over.
What happens if the shares are not bought in the auction?
If the shares are not bought at the auction i.e. if the shares are not offered for
sale, the Exchange squares up the transaction as per SEBI guidelines. The
transaction is squared up at the highest price from the relevant trading period till
the auction day or at 20 per cent above the last available Closing price
whichever is higher. The pay in and pay-out of funds for auction square up is
held along with the pay-out for the relevant auction.

DATA ANALYSIS
&
INTERPRETATION

DATA ANALYSIS & INTERPRETATION

Q1.

Do you invest your money to grow?

Options
Yes
No

Percentage of Respondents
100
0

Interpretation:
96% of the respondents say that they invest money to grow.

Q2

How much of money you would like to investment?

Options
20% of Income
Whole Saving
20% of Saving
Depending on opportunity

Percentage of Respondents
22
24
30
24

Interpretation:
22% of the respondents invest 20% of the total income, 24% of the respondents
invest their whole saving, 30% of the respondents invest 20% of the saving,
24% of the respondents invest according to the opportunity.

Q3.

Where do you invest?

Options
Fixed deposit
Post office
Share market
Others

Percentage of Respondents
34
12
50
4

Interpretation:
24% of the respondents invest in Fixed Deposit, 12% of the respondents invest
in Post Office, 50% of the respondents invest in Share Market.

Q4.

Which option gives maximum returns?

Options
Fixed deposit
Post office
Share market
Others

Percentage of Respondents
22
10
52
16

Interpretation:
52% of the respondents say that share market gives more returns, 22% of the
respondents say that they get good returns in Fixed Deposits & 10% of the
respondents say that Post Office gives maximum returns.

Q5.

With whom you trade in Equity?

Options
Angel Broking
ICICI Direct
ShareKhan
Karvy

Percentage of Respondents
50
26
16
8

Interpretation:
50% of the respondents say they trade with Angel Broking.

Q6.

If you trade with Angel Broking, then why?

Options
Services
Investment Tips are good
Brokerage
Research

Percentage of Respondents
20
12
38
30

Interpretation:
30% of the respondents say they trade with Angel Broking because of their
research and 38% of the respondents say they trade with Angel Broking
because of Brokerage charges, 20% respondents trade with Angel Broking
because of its services.

Q7.

If dont trade with Angel Broking, then Why?

Options
High Brokerage
Not Aware of Angel Broking
Research Tips are Not Effective
Other Reasons

Percentage of Respondents
28
10
22
48

Interpretation:
Only 10% of the respondents are not trading with Angel Broking because of
Awareness.

Q8.

Do you recommend Angel Broking to others?

Options
Yes
No

Percentage of Respondents
92
8

No
8%

Yes
92%

Interpretation

92% of the respondents say yes they recommend Angel Broking to others.

Q9.

If you have to go for Commodity or Equity Market which one you

prefer?
Options
Equity Market
Commodity
Both

Percentage of Respondents
78
10
12

Interpretation:
Only 10% of the respondents want to invest in Commodity Market and 78% of
them feel they would go for Equity Market because of risk factor.

Q10. Why You have Chosen Angel Broking for Demat Account?
Option
Hassle free
Fast
Transparent
Easy and trustworthy
Other

Percentage of Respondents
22
26
32
18
2

Interpretation:
22% of the respondents say they have opened Angel Broking for demat account
because of Hassle Free Transactions, 26% of the respondents say Angel
Broking demat account is Fast and 32% say it is transparent.

Q11. Your Satisfaction level with the Services offered by Angel Broking
Demat Account?
Options
Satisfied
Averagely Satisfied
Not Satisfied

Percentage of Respondents
48
28
24

Interpretation:
48% of the respondents say they are satisfied with Angel Broking Demat
Account.

OBSERVATIONS
&
FINDINGS

OBSERVATIONS & FINDINGS

96% of the respondents say that they invest money to grow.
22% of the respondents invest 20% of the total income, 24% of the
respondents invest their whole saving, 30% of the respondents invest
20% of the saving, 24% of the respondents invest according to the
opportunity.
24% of the respondents invest in Fixed Deposit, 12% of the respondents
invest in Post Office, 50% of the respondents invest in Share Market.
52% of the respondents say that share market gives more returns, 22%
of the respondents say that they get good returns in Fixed Deposits &
10% of the respondents say that Post Office gives maximum returns.
50% of the respondents say they trade with Angel Broking.
30% of the respondents say they trade with Angel Broking because of
their research and 38% of the respondents say they trade with Angel
Broking because of Brokerage charges, 20% respondents trade with
Angel Broking because of its services.
Only 10% of the respondents are not trading with Angel Broking because
of Awareness.
92% of the respondents say yes they recommend Angel Broking to
others.
Only 10% of the respondents want to invest in Commodity Market and
78% of them feel they would go for Equity Market because of risk factor.
22% of the respondents say they have opened Angel Broking for demat
account because of Hassle Free Transactions, 26% of the respondents
say Angel Broking demat account is fast and 32% say it is transparent.
48% of the respondents say they are satisfied with Angel Broking Demat
Account.

CONCLUSION
&
SUGGESTIONS

CONCLUSION
In the present Study I have analyzed the services offered by Angel Broking. I
have tried to analyze these services on the basis of charges, advantages /
disadvantages. In the present study I have found that the services offered by
Angel Broking are best in the industry. I Angel Broking have developed a new
concept of Demat. Its portfolio management services are also better than others.
I found that Charges of Angel Broking is better than other depositories.
Transaction Charge is less in of Angel Broking. Angel Broking Depository
services are very attractive. Angel Broking services are more secure as
compared to other depository services.
I found that the charges and brokerage of Angel Broking is more satisfactory as
compared to other companies.

SUGGESTIONS

It is suggested that company should arrange regular conference inviting all

segmented clients to acknowledge about the product and to promote the
product.

It is suggested that company should go for aggressive marketing strategy

and should counter attack on competitors.

It is suggested that company should increase its advertisement budget to

promote the product properly.

Angel Broking should provide better quality services.

Angel Broking reduce brokerage and account-opening charges for

capture the market.

LIMITATIONS OF STUDY
Limitation of the present study can be summarized below:

The respondents were limited and cannot be treated as the whole

population.

The respondents may be biased.

Time was the major constraint.
The accuracy of indications given by the respondents may not be considered
adequate.

BIBLIOGRARPHY

BIBLIOGRAPHY
Books:

Kothari, C.R (2001):Research Methodology, Vishwa Publication., New

Delhi

Saxena,

Rajan.

(2003):Marketing

Management Tata

Mcgraw-Hill

Publishing Company Limited. New Delhi5

Sharma,D.D(2002):Marketing Research,Sultan Chand Sons, New Delhi

Websites:

www.angeltrade.com

ANNEXURE

QUESTIONNAIRE
Name

_____________________________________

Address

_____________________________________

Contact No.

_____________________________________

Q1.

Do you invest your money to grow?

a.

Yes

Q2

How much of money you would like to investment?

a.

20% of Income

b.

Whole Saving

c.

20% of saving

d.

Depending on opportunity

Q3.

Where do you invest?

a.

Fixed deposit

b.

Post office

c.

Share market

Q4.

Which option gives maximum returns?

a.

Fixed deposit

c.

Share market

Q5.

With whom you trade in Equity?

a.

Angel Broking

b.

ICICI Direct

c.

ShareKhan

d.

Karvy

Q6.

If you trade with Angel Broking, then why?

a.

Services

b.

Investment Tips are good

c.

Brokerage

d.

Research

Q7.

If dont trade with Angel Broking, then Why?

a.

High Brokerage

b.

No

d.

b.

Others

Post office
d.

b.

Others

Not Aware of Angel Broking

c.

Research Tips are Not Effective d.

Q8.

Do you recommend Angel Broking to others?

a.

Yes

Q9.

If you have to go for Commodity or Equity Market which one you prefer?

a.

Equity Market

b.

b.

Other Reasons

No

Commodity

c.

Both

Q10. Why you have Chosen Angel Broking for Demat Account?
a.

Hassle free

b.

Fast

c.

Transparent

d.

Easy and trustworthy

e.

Other

Q11. Your Satisfaction level with the Services offered by Angel Broking
Demat Account?
a.

Satisfied

c.

Not Satisfied

b.

Averagely Satisfied