ITL Assignment - 4

The Battle of the Asian Shipping Hubs

What would happen post 2004 when PTP completes its expansion plan and
goes offensive for more customers?
The customers who have already renewed the contracts with PSA might not go for
PTP. But some of the customers whose contracts expire then or newer customers
looking at costs if other factors are similarly provided by PTP and PSA could think of
going for PTP. So the customers for PTP should increase immediately after it is done
with expansion.
PTP should do the following things to attract and retain more customers:

Keep lower prices than PSA, without starting a price war

Continue building capacity and infrastructure
Emphasize increased connectivity
Utilize strengths in form of lad for land intensive operations such as car
carriers and warehouse space