md See De ace ed eee CRON Rn een ary POM eee Re cierCk meets eee CCU eC a Cre ee Coie ee ome solutions based on a true insight » Determine which EN cue ec) 0930 1000 1045 1100 1130 1145 1200 1215 1230 4930 1430 1500 1545 1600 1700 3730 1800 Registration Introductions: What business are you in? Participants introduce themselves. Insights: Much abused and misused. How to recognise a true insight that defines your business as a brand. How true Is that? The BrandResults method of confirming a true insight Insights to Solutions. Case Study 1 Refreshment Break Two Right Answers. Why BrandResults believes that every brand challenge has at least two right solutions. The Aha Tree. The art of discovering a true insight. Ethnography. How to go beyond Conventional research to generate true Insights Lunch Tweet a problem you need solved. The art of the SMART Objective. The prosumer as the medium. How to create brand champions that will solve your problem. Refreshment Break ‘ethnography. How to get true insights from the digital footprint of your Prosumer Quotient. How to discover Which solution will be the mast effective, Feedback from participants. End of seminar. BrandResults Insights to Solutions House 10A, Road 25A, Block A, Banani Dhaka 1213, Bangladesh call: (+ 83) 01841223307 Unfortunately, insight Is a much-abused word. Especially in the context af finding business solutions that not only solve the problem, but also builds the brand Any discovery, deduction, or observation Is loosely glorified as an “Insight If an insight doesn't lead to a path-breaking solution, It isn't This seminar has been designed to empower senior management to not only be able to recognize “the surprisingly obvious but emotional truth” that Is a true Insight, but also uso that Insight to develop cost-saving solutions that bulld the brand The seminar also reveals how to use modem insight finding ethnography and nethnography fechniques like Many people believe that conventional market research will lead to a problem solving insight. Nothing can be further fram the truth. At best i vill tll you how ‘much of a problem or opportunity exists, When It comes to revealing thelr true motives behind what they do, or the brand they choose, people rarsly reveal the truth. Often, they lie because they themselves do not know the truth, That's because people always buy with their heart, then rationalize with their ‘minds. And It isn’t easy to reveal matters of the heart. What they end up doing Is justify their rationale tionales! Yet, we all know that brands are bullt or It’s discavering the ‘emotionale’ that leads to path-breaking solutions. ‘Anyone who wishes to be considered a 21st century brand architect, Whichever silo you belong to, i you are in the business of growing brands, tls seminar is for you. Unless you already know how to find insights that leads to solutions Jumit Roy Is one of India’s few brand bullding coaches. people who grow brands since 1987, He has been growing He learnt how to build brands in the fourteen years he spent with Ogilvy & Mather (1973-1987), He leamt how to grow people who grow brands when he joined Lintas (now Lowe.) In 1991, he founded Univbrands (www.univbrands.com), a learn-by-earning University that went online in 1996. He has coached clients in US, Canada, UK, Spain, Italy, Russia, South Africa, Middle East, Sri Lanka, Bangladesh, Singapore, Australia and, of course, Indl He has been coming to Bangladesh since 1996 and has handled training assignments for AKTEL(now Robi), Bitopi, Expressions, GrameenPhone, Konka, Mediacom, Toyota and institutions lke bdjobs.com, Advertising Club Dhaka and Bangladesh Advertising Agencies’ Association ‘Sumit is Visiting Faculty at IIMA, MICA, PJain and Symbiosis, in India.