Advertisement Critique

Gandharv Tannan

B065

 Attention

Distinction

Nikes aim was to grab the

attention of women who
are not into fitness or are at
the nascent stage. The ad
gives them the courage to
take that 1 step forward
towards fitness activity.

Comparing to its
competitors (Adidas,
Reebok and Puma), they
didnt rope in any
celebrity to target this
issue.

Rating: 5/5

Rating 4.5/5

 Positioning

Linkage

On one hand, Nike spends a

lot of money on endorsing
sports stars which is directed
towards serious athletes and
on the other hand they
conduct motivational
campaigns targeting the
general public.

The brand and benefit will

surely be remembered.
Their sales in women
apparels was up by 40% in
US in 1st month of this
campaign.

Rating: 4.5/5

Rating: 4/5

 Amplification

This ad answers the biggest

question: What women
think. Whenever someone
watches this ad, they will
relate to themselves in one
way or the other. So definitely,
viewers thoughts are
favorable.
Rating: 5/5

Net

Equity

Nike has always come up with

such motivational and out of
the box campaigns. So this ad
definitely builds on they Net
Equity.

Rating 4.5/5

Thank You!