11 Implications for Questionnaire Design and the Conceptualization of the Survey Interview ln the previous chapters we presented a eletc thetic fremework drawn fom sctal and eagitive patholo aed ‘icwol the moming lteraure on questionnate design do ine ‘uch afiamenark forthe aay of eponse ene insoneys Insta, {anter we summarise cur key camelusons. nthe fron uc Inca sia cognitive ramevor for concep he cane ew that w: hope wll rovide sl megane pengeere fe tore rset ithe sxind pu we prec sme hee ple implications for questionnaire design, We conclu wits thought the fue A Social-Cognitive Framework for Studying Question ‘Answering in Surveys As we have noted thoughout this book the "eponse efits ital of seri nessa of Here yu se ere vey Mestre on vingsanda sense me with rea to hese toes I thisnal section cf helo we highihe what we helesets Berke ‘ey theoretical principles dat erg fom the dicts che Irevedingchapers We bin wth theese chal conception asin ce Hit sasocial phenomenon andon the vee involve ‘oot cosntive wk by indvals We view henry in hei instance, as fandaentally social encounte By cll ing it a social encounter, even ft comic though 9 aninstenal questions, we call antention hee hit the turactng the survey are aking uses fresh sty ‘ons that re ey simi woriay myers aol lem the lnguistic and ace rls that gover convertors Toe sure, this converstice hus some special charactersis that se rar frm other but he acivity tila conweriion ad nese ‘obeundersood assich, Sars thesuney sri ally solatan—encountrheracen stranger a ellows the es that govem seal rela Ferueen sane Thin lestoing the ules that over both converts anal selects ssnerl shoul help us undensand how eur questions ate being Uunersondand alr rah how toate interno thar sent caoperation othe eqns ty prene thesurve (oe Groves Ck, 8 Coapr 199, oe dense theater sees. Language the medium ofthe survey uesionnsite. Ths, Uudersandinghow people compchetn speech sal writen ate, tals import for understanding response effects. Bath kena seactte nts) an pragmatic that nyt meng) ruse be lez. Mach cf the reseuch we have docu the pe Thr and race, Hille NE Eto a Basle. A.D, Le, V Nia b.0, Whed lon TMM Gute Nery ST Fase mm Ne Ya Aca es ; Pali NE) The cane mop fy Py een and memory. In C. Bower (Ed), The psychology af kaming and mode a “cation: Advances in research ana theory (Vol. 17, pp. 125-463) York: Acafemic Pe ASigeas. Bee