Xy dng chin lc thng hiu

ASK - JSC

Ngi trnh by: Hong Th Ngc Dung

Marketing Manager

Nghin cu thng hiu ASK JSC

Nghin cu thng hiu
Nghin cu i th cnh
tranh
Nghin cu khch hng

Nghin cu ASK JSC

Tm nhn thng hiu
n nm 2020 tr thnh Tp on gio duc Pht trin c
nhn chuyn su v ton din s 1 Vit Nam. To ra cng
ng doanh nhn tin phong vi 50,000 thnh vin

Xu th ngnh ngh Gio duc

Nhu cu cao v gio duc theo m hnh nc ngoi. Cc
trng, hc vin, trung tm o to cnh tranh nhau v
hnh nh thng hiu thay v cht lng o to

Top thuc tnh v ngnh Gio duc

c KH k vng nht
Kha hc
hay

Chm sc
tn tnh,
chu o

Thc s
to ra
nhiu thay
i trong
cuc sng

Ni hc
vin giao
lu, kt
ni

Din gi
uy tn

Gi
o
duc

Ph hp
vi nhu
cu KH
muc tiu

Sn phm
a dng
Phng
php o
to c
o

V th cnh tranh
i th trc tip
TGM (Trn ng Khoa), Power UP Group (Quch Tun
Khanh), Cng ty CP T Vn o To Cn Bo Triu Ph
(Nguyn Quang Ngc), Longpt vi nh Thc s giu c
Nu xc nh l hc vin s 1 v O TO GIA TC th
khng c ai cnh tranh. Nhng khng nhiu ngi hiu
o to gia tc l g?
V th cnh tranh: Dn u

Trit l thng hiu

Transformation Chuyn ha ca hc vin quan trng
hn kha hc
Inovation Sng to v khc bit

i th cnh tranh
i th cnh tranh trc tip Longpt, nh thc s giu c
V th:
Cc im khc bit:
_ Din gi c ting tm, hin din cao trn cc knh
truyn thng x hi, nhiu bng cp, nhiu chiu tr ,
bui, chi by (l lnh o BNI, c hu thun v lm
thng hiu t Litado v Vn Brand)
_ Kha hc hay i vi nhng ngi tr, lm a cp
_ S chm sc ca Longpt nhiu cm xc, th hin s
gn gi vi hc vin

S tht ngm hiu ca khch hng

Cn phi nghin cu khch hng ly thm thng tin. y l khu quan
trng nht trong kinh doanh. Nu khng c, mi th d on cn li l
khng c cn c
Khch hng mc tiu: T 30-45 tui, c thu nhp >10tr/thng, c nhu cu
khi nghip hoc pht trin cng vic kinh doanh
D on v S tht ngm hiu ca khch hng
_ Tt c mi ngi u mong mun mu cu cuc sng giu c, hnh phc
nhng a s mi ngi u khng quan tm n vic hc c th ci thin
cuc sng ca mnh v n gin, h qu li thay i khi tui trng
thnh nht l nhng th lin quan n t duy, k nng th OK (t 30-45
tui)
_ H khng hiu O TO GIA TC l g?

_ a phn, h c c cm vi bn hng a cp, khng c nhn nhn

ng n v tn kha hc
_ H mun ngi dy h l ngi thc s giu c v hnh phc v
bit cch khim tn th hin n ra
_ H mun mnh tht c bit, khng thch ni ng ngi
_ H mun c Trainer nh tn, nh c im nhn dng ca h
_ H cho rng kha hc nh chng ta ch yu lm giu cho Cng ty,
khng lm giu cho h
_ H ngh rng Cng ty ch kinh doanh, Hc vin v trung
tm s mang nhiu li ch x hi hn
_ C mt s i tng nh gi kha hc lan man v nhm ti nhiu
ngi

Cc im khc bit thng hiu ASK

JSC
Cng ty tin phong trong o to gia tc ti Vit Nam (phi Educate
mi ngi O TO GIA TC l g)
Cng ty s hu din gi am hiu s 1 v pht trin t duy ti chnh c
nhn, gia nh v doanh nghip
T l hc vin chuyn ha trong cng vic kinh doanh sau 1 nm, c
doanh thu v thu nhp thu ng tng gp 2 ln ln ti 90% (lu :
Cn educate chuyn ha thnh cng l g?) (RTB: Sau khi tham d
kha hc, hc vin vn nhn c s chm sc v theo di s chuyn
ha (Cng ty u tin theo st thnh cng ca hc vin khng m
con b ch))

Tuyn ngn nh v thng hiu

ASK JSC: Cng ty o to v pht trin c nhn tin
phong trong o to gia tc,

Xy dng thng hiu bng cm

xc
Hnh mu thng hiu: Ngi truyn cm hng
Tnh cch thng hiu:
_ Thng thi
_ Tn tm
_ Cu th

Tn, Logo, Slogan, mu sc thng

hiu
Tn: ASK
Logo:
Slogan: Arise the talents inside
Mu sc thng hiu: trng

Truyn thng v qung co _ TVC

qung co
Muc tiu: Thng hiu