BRIAN SHAROFF

BIOGRAPHY
Brian Sharoff is President of the Private Label Manufacturers Association, a position he has
held since 1981. In his official capacity, he reports on industry trends and is a frequent
presenter on private label issues at business and industry events worldwide.

PLMA represents 3,000 members worldwide and sponsors private label trade shows
internationally. In addition to co-sponsoring the Shanghai Private Label Fair, PLMA
presents its annual Private Label Trade Show for the U.S. in Chicago every November. In
May, PLMA also presents the “World of Private Label” International Trade Show in
Amsterdam in Europe.

Mr. Sharoff joined PLMA after five years as Executive Vice President of the Metropolitan
New York Retail Merchants Association, which represented department store chains
serving the New York metro market. Prior to that, he served three terms as a Member of
the New York Legislature. He has been a member of the adjunct teaching faculty at St.
Joseph’s University, Philadelphia. He has also a coadjutant instructor on the teaching
faculty at Rutgers University, and a lecturer on retailing topics at The New School for
Social Research in New York.

Mr. Sharoff received his B.A. from Hunter College in New York (1964) and holds an MA in
International relations from Rutgers University (1966).

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