Assessment Feedback Form

Learners name:

Abdul Ali

Learners registration

EK83062

Qualification:

BTEC Level 5 Higher National Diploma in Business

Unit number and title: Unit 4: Marketing Principles

Feedback Date:

How given; face

to face or remote?

Face to face and online

Assessors feedback
Introduction.
KFC has been chosen as context of assignment. Learner has briefly introduced the organisation.
Learning Outcome 1:
AC 1.1 [Task 1] Elements of marketing process adopted by KFC have been discussed. Proper reference
for cited data should have been mentioned (P)
AC 1.2 [Task 2] Learner should reread assigned unit brief and rewrite this task with more clarity (R)
Learning Outcome 2
AC 2.1 [Task 3] Learner has properly carried out environmental scanning on micro and macro level.
Learner should cite authentic references (P)
AC 2.2/ AC 2.3/ AC 2.4 [Task 4 (I, II, III)] segmentation criteria and target strategy have been stated.
Learner was also required to explain how buyer behaviour affects marketing activities (R)
AC 2.5 [Task 5] Positioning strategy of KFC has been stated. Would have been better if recommendations
for improvement were also given (P)
Learning Outcome 3
AC 3.1/AC 3.2/ AC 3.3/ AC 3.4 [Task 6 (I, II, III, and IV)] Factors considered while developing product
have been described. Distribution and promotional activities have also been mentioned. Learners should
have properly elaborated concept of competitive advantage and promotional activities. Always authentic
references should be cited in assignment (P)
AC 3.5 [Task 7] elements of extended marketing mix have been discussed but this task should be further
elaborated (R)
Learning Outcome 4
AC 4.1/AC 4.2/ AC 4.3/ [Presentation]

Overall Comment:
In assignment always authentic references should be cited. Slide share is not authentic source of
information. Each task of the assignment should be properly explained. Two tasks of the
assignment needs to be further refined. Some parts of assignment are matching with work
submitted by other student

Learners comments

Grade
pass/merit/distinctio

Work returned
Referral

n
Assessors name:

Azmat Ali Shah

Assessors signature:

Azmat Ali Shah

yes/no

Yes

Date:

Learners name:
Learners signature:
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