Communication Plan Latoria Ray AET/S60 July 17, 2015 Professor Melanie LatinCommunication Plan Latoria Ray AET/S60 July 17, 2015 Professor Melanie LatinLaunching the Plan + target highly influential individuals and convince them of the need for change + secure a connection between the needed change and the organizations future goals + Provide a clear explanation of the rationale for change + Provide concrete and comparative data to convey a true need for change + Create awareness and Share the vision + Let employees know that there opinions matter + Inform them on how to express perspectives and give feedback + Introduce tools for employee sharing and engagement