Consumer Preferences Survey NFR Services

1. How often do you visit a station mart/ C-store at filling station?

Every day
Once a week
Several times a week Once in a
month
Rarely
2. What is the reason for your visits?
ATM Refreshment Tobacco Snacks Mobile cards
Others______________
3. How much money you end up spending on impulse purchasing on retail in
month?
Rs 5k or less Rs 5k- 10k Rs 10-50k Rs 50k or more
4. When you enter a mart what direction do you look in first, second & third?
_____________
______________
_______________
5. What items are in your basket of top 5 products to buy at a convenience
store?
___________ ____________ ____________ ___________ _____________
6. How much do you end up spending on refueling your car in a month?
___________________________________________________________________________
7. If you wned a loyalty card that allowed you to shop at marts also, would you
opt for one?
______Yes_____
______No_____
8. What occasions are more likely to stop at a mart on?
Long drive
Running a chore
Take a break
Visiting family
Going to Office

Returning from office

Business trip

Special occasion

Quick grab
When re-fueling

Other shops closed

Other_______________________________
9. What is the general profile of the customer being surveyed?
Age Group
10-18
19-25
26-35
36-50
more
Household Income

20k or less

21-50k

51-100k

51 or
101k

or more
Preferred social gathering Friends
Family
Colleagues
Source of Income
Business
Employee
Pensioner
Unemployed
Oil Change

10.How many times in a year do you change your cars oil? (Best answer from
memory will do)
20-25
15-20
10-15
5-10
0-5
11.How many kms do you travel in month? (Approximately or take daily
average and multiply)
0-100
100-1000
1000-5000
5000 or more
12.What brand of lubricants do you use most? Why? (Single statement
reasoning)
______________________________________________________________________________
13.Do you know of the API code & SAE in your car? (Help identify via lube chart)
SF
SJ
SL
SN
20W-50 15W-40 15W-30 10W-40 10W-30 5W-40 5W-30
14.Which motor oil have you been using the most? Why? (Ex. Longer engine life,
fuel economy etc)
______________________________________________________________________________
15.Do you replace oil filter and air filter with every oil change?
Oil Filter Yes No
Air Filter Yes No
Car Wash &Tyre Care
16.How frequently do you get your car washed?
Once a week Twice a Week Once a month Once a Year Twice a
year every day
17.Do you re-fuel your tank and get your car serviced from the same OMC?
Yes
No
18.How often do you visit a tyre care shop every week?
0-2
3-6
7-10
11-20
19.In the case of a puncture or flat tire, which of the following would you rather?
Wait (Use spare tyre) Repair ASAP (Drive w/puncture tyre) Change & Fix (Use
spare to find guy)

20.Where you most likely to buy car accessories at?

Marts
Oil Change
Special accessory stores