Villacrusis, Raphael N.

FACIDE
1. What is Menu Engineering Design and Layout?
-Menu Engineering is the data driven approach to designing menus for food
service businesses. Menu Engineers will study consumer psychology and buying
behavior to make informed changes to menu design, pricing and layout. Menu
engineering is the study of the profitability and popularity of menu items and how
these two factors influence the placement of these items on a menu. The goal is
simple: to increase profitability per guest.
The concept of menu engineering is not based on random, seat-of-your pants
decision making; it is rooted in work performed in 1970 by the Boston Consulting
Group to help businesses segment their products in a way that facilitates analysis
and decision making. The idea was brought to the restaurant industry roughly a
decade later by Professor Coach Donald Smith of Michigan State University.
While menu engineering is most often mentioned in the context of traditional paper
restaurant menus, the concepts are equally applicable to menus posted online, drink
menus, specials written on table tents, and items written on menu boards. Simply
put, if you sell items that have varying levels of profitability and popularity, menu
engineering may help you increase your profits.

2. Research about 20 architectural symbols and indicate its description

http://www.quora.com/Menu-Engineering
http://www.menucoverdepot.com/resource-center/articles/restaurant-menu-engineering/
https://www.google.com.ph/search?
q=20+architectural+symbols&biw=1366&bih=643&source=lnms&tbm=isch&sa=X&ei=
rwXGVIygF9P88QWEioLYCw&ved=0CAYQ_AUoAQ#imgdii=_&imgrc=841bwvitdP8
lHM%253A%3B_Wv4TEHViCjN2M%3Bhttp%253A%252F
%252Fpcifiles.mportfolios.net%252FHVACR116%252Farchitectural-symbols.jpg
%3Bhttp%253A%252F%252Fpcifiles.mportfolios.net%252FHVACR116%252F
%3B475%3B335