Target Corporation

Womens Fashion Press Conference

April 30, 2015

Presented by: Samantha Keeley

1000 Nicollet Mall
Minneapolis, MN 55430
612.696.3400

Table of contents
News Release..3
Fact Sheet.4

Feature Store...5

Target Corporation

Ava and Viv Launch on Feb. 22, 2015

Target's New In House Design Plus Size Line

1000 Nicollet Mall

Minneapolis, MN 55430
Contact: Samantha Keeley
765-714-8190

Tuesday, February 24, 2015 Minneapolis, MN For the past year, Target has been working on their new plus size line after a
mishap with their plus size customer relationships. Target teamed up with three bloggers, Gabi Gregg, Nicolette Mason, and
Chasity Garner, whom plus size women look to for information and inspiration, to help promote and provide feedback on the
line. Ava and Viv will have 90 pieces, with sizes up to size 26 and 4x, ranging from $10-$70.
Target chose three bloggers with similar body types that their guest look to for inspiration, fit, and style. Each of blogger chosen has
a different style and the spirit of this line is that it does have a single point of view but it can be worn very differently. Many guest of
Target see bloggers as their peers and trust their opinions because they shop the same way.
With a happy, vibrant, and chic design among the 90 pieces, there is something for everyone. The line covers active wear, jeans,
dressier separates and bathing suits in bright colors and more youthful designs. Ava and Viv will be available in 1,800 stores as well
as online. Like Target's other apparel lines, Ava and Viv will be updated monthly with new styles and items.
Target is recognized as a leader in innovation across the retail industry. From pioneering the concept of designer partnerships to

consistently being best in class in store design, Target remains focused on not only meeting, but exceeding, its guests' needs. To remain relevant to its guests over time, Target continually reinvents its stores, including layout,
presentation and merchandise assortment, to create an engaging shopping experience.

####

Target Corporation
Target Corporation (NYSE TGT) is an upscale discount retailer that provides high-quality, on-trend merchandise at attractive prices in
clean, spacious and guest-friendly stores.

Mission and Values

History

Our mission is to make Target the preferred shopping destination for The first Target store opened in 1962 in the Minneapolis suburb of
our guests by delivering outstanding value, continuous innovation

Roseville, Minn., with a focus on convenient shopping at competitive

and an exceptional guest experience by consistently fulfilling our Ex-

discount prices. Today, Target remains committed to providing a one-

pect More. Pay Less. brand promise.

stop shopping experience for guests by delivering differentiated mer-

Quick Facts
Target has:

chandise and outstanding value with its Expect More. Pay Less
brand promise. Target currently is the second largest general merchandise retailer in America, with Target.com consistently being
ranked as one of the most-visited retail Web sites.

1,795 stores in the United States

38 distribution centers in the United States

#25:

347,000 team members worldwide

sity

online business at target.com

global locations in India

Target corporate hotline

Main Number (612) 304-6073
Investor Relations Hotline (612) 761-6500
Media Hotline (612) 696-3400

our guests

Median age of 40

Median household income of approx. $64K

Approximately 43% have children at home

About 57% have completed college

Target is on the Diversityincs Top 50 Companies for Diver-

Were a member of the 100,000 job mission, a pledge with other top
companies to hire 100,00 veterans by 2020

29: Targets ranking on Fortunes World Most Admired Companies

List

Design and Innovation

Target is recognized as a leader in innovation across the retail industry. From pioneering the concept of designer partnerships to consistently being best in class in store design, Target remains focused on
not only meeting, but exceeding, its guests' needs. To remain relevant
to its guests over time, Target continually reinvents its stores, including layout, presentation and merchandise assortment, to create an
engaging shopping experience.

Collaboration Success for Target and Lilly Pulitzer

On Sunday, April 19, 2015 Target launched its designer collaboration line with Lilly Pulitzer featuring items unavailable in
boutiques. The collection included a total of 250 items such as clothing for both women and girls, home goods, and beauty products
with 15 exclusive limited editions designs. The launch created mayhem both in-stores and online. Jane Schoenborn, vice president,
creative communications, Lilly Pulitzer said, The Lilly Pulitzer for Target collection marks a new chapter for our brand, and were
excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the
first time through this collaboration, a chance to experience this incredibly chic lifestyle collection.
This collaboration was on of Targets fastest selling collection. The shopping frenzy was reminiscent of another much-hyped
Target collaboration with the Italian design house Missoni in 2011 where in stores it sold quickly out of the merchandise. Fans
lined up early at stores in hopes to get a piece from the collection. Targets Lilly Pulitzer merchandise sold out quickly [within
hours/minutes]. Online at Target also sold out as fast as in stores. These types of collaboration are meant to be limited time, limited
qualitied and last for weeks rather than hours. Targets designer collaboration with Lilly Pulitzer showed proof of the intense interest Target can still generate through limited-time designer partnerships.

Samantha is a Public Relations Specialist for Target

Corporation. She works closely with promoting Targets fashion line and their Designer Collaboration
Lines. Samantha love the idea of allowing everyone to
their hands on a piece of designer merchandise.
Fashion isnt about exclusivity, its about expressing
yourself through clothes.

Target Corporation
1000 Nicollet Mall
Minneapolis, MN 55430