Outline

Research Question
What digital tactics were successfully employed by President Barack Obamas campaigns that
can be successfully used to activate the grassroots in future democratic campaigns?
Introduction

The importance of Grassroots organizing

The history of how technological influences have altered how campaigns worked
Thomas Jefferson- Newspapers
FDR- Radios
JFK- Television
Television Ad Buys
Howard Dean 2004
Growth of the internet

Obama Campaign Case Study

Forming Campaign and Vision
Not top-down but engagment
Town Halls
Iowa Caucuses