WEALTH AND PRIORITY BANKING: A NEW TRY-OUT

OF STANDARD CHARTERED BANK FOR BANGLADESH

Report submitted in fulfilment of the requirements for the degree of

Master of Business Administration with a major in HRM

MD. SHEHJAD ANJUM

MATRIC NO.: M063089
PROGRAMME: MBA

DEPARTMENT OF BUSINESS ADMINISTRATION

FACULTY OF BUSINESS STUDIES
INTERNATIONAL ISLAMIC UNIVERSITY CHITTAGONG
AUTUMN 2014

WEALTH AND PRIORITY BANKING: A NEW TRY-OUT

OF STANDARD CHARTERED BANK FOR BANGLADESH

MD. SHEHJAD ANJUM

MATRIC NO.: M063089
PROGRAMME: MBA

Internship Duration: Sep Nov, 2015

Date of Submission: 10 December, 2015

SUPERVISOR
DR. MOHAMMAD AKTARUZZAMAN KHAN
ASSOCIATE PROFESSOR

DEPARTMENT OF BUSINESS ADMINISTRATION

FACULTY OF BUSINESS STUDIES
INTERNATIONAL ISLAMIC UNIVERSITY CHITTAGONG
AUTUMN 2014

LETTER OF TRANSMITTAL

10 December, 2015
The Dean
Faculty of Business Studies
International Islamic University Chittagong (IIUC)
Subject:

Internship Report

Dear Sir,
Assalamu Alaikum Wbt. Wrt.
This is my immense pleasure submitting my internship report based on the topic
of Wealth and priority banking: A new try-out of Standard Chartered Bank
for Bangladesh.
This report is the upshot of my internship programme that correlated my
academic study with practical organizational experience. During my internship
period in Standard Chartered Bank (SCB), I have come to know, how actually, a
commercial bank of high standard with international reputation like SCB can put
in experiment a new concept or service for greater accommodation in a third
world country. This was a new dimension of knowledge gathering for myself in
particular and my department in general.
I beg your kind excuse for the unintentional errors, if any, in preparing the report
despite my best efforts. I hope that you would be kind enough to receive this
report, and oblige me thereby.
Sincerely yours,

(Md. Shehjad Anjum)

Matric No.: M063089
Programme: MBA
Department of Business Administration
Faculty of Business Studies
International Islamic University Chittagong

PREFACE
International Islamic University Chittagong (IIUC) is well-reputed institution, which
aims at producing the learners with perfect knowledge, discipline and with moral values
since its establishment year 1995 under the private university Act-1992. Its purpose is to
educate capable young men and women with the board objective of introducing a seat of
higher learning and dissemination of knowledge on an international standard and is also
to develop in them a high level of interdisciplinary and professional knowledge, which
they can put to practical use.
The university has included a compulsory comprehensive internship course in BBA
programme to widen the academic knowledge and to bring the student additional to
institution education.
This report is based on the industrial internship programme carried out by me at
Standard Chartered Bank Limited. The objectives of the programme were to gather
practical experience about the working of the organization and to know how to
communicate the corporate and dealer and find out the comparative marketing strategy.
During my study period, I have discussed and consulted with the related and responsible
officials and dealer and collected relevant information on the questionnaire method
based. Thus I have been able to prepare this internship report in this form.

ACKNOWLEDGEMENT
Its nearly OK
It is indeed a great pleasure and honor on my part to have the opportunity to submit this
report after three months of practical orientation in Standard Chartered Bank Limited. I
would like to offer my heartiest gratitude to Allah (SWA) for which this report would
have not been possible to prepare and submit in time.
At the very outset, I am grateful to my supervisor Dr. Mohammad Aktaruzzaman
Khan, Associate Professor, for his generous guidance, never-ending support until I
finished this report. My special thanks goes to Mr. Nazamul Hoque, Assistant Professor
and convener of MBA internship programme, for his sincere advice and guidance in
presenting this internship report.
I would also like to thank Prof. Dr. Farid A. Sobhani, Dean of the Faculty of Business
Studies. It is a great pleasure to express my heartiest gratitude to all teachers of the DBA
for their valuable suggestion and kind co-operation extended to me during the period of
internship.
I

would

like

to

express

my

heart-felt

gratitude

to

Mr.

Md. .................................................. of Standard Chartered Band, Bangladesh and all

other members of Standard Chartered Bank for their ample support rendered during
my internship program to me.

EXECUTIVE SUMMARY/ABSTRACT*
Re-write this for executive summary - a paragraph each under the following
headings
The company
The problem or opportunity
Methodology
This report has been prepared on the basis of the experience gained during the period of
the internship. The significant feature of the report is the use of both primary and
secondary data. Before collecting primary data, a questionnaire has been prepared. The
selected questions have asked to the selected expert official. I have collected the primary
data from the sample units by direct interview method and focus group method.
The secondary data or the sources of secondary data were as some articles, online
searching, papers, reports, documents and records of the organization.
For making this study more informative, useful and effective the data have been
collected, processed and analyzed carefully and sincerely, so that it is according to the
expectations of the related concerns.
.
Key Parts of the report & your findings and solutions provided in the report
Benefits to the company / institution through your report

* NOTE: Write Abstract for Dissertation (in a shorter form than Executive
Summary)

TABLE OF CONTENTS
Rewrite this

Sections

1.0

2.0

3.0

4.0

5.0

Description

Page No.

TITLE PAGE
LETTER OF TRANSMITTAL
ACKNOWLEDGEMENT
EXECUTIVE SUMMARY

i
ii
iii
iv

INTRODUCTION
1.1
Background
1.2
Statement of the Problem
1.3
Objectives of the Study
1.3.1 Broad objectives
1.3.2 Specific objectives
1.4
Significance of the Study
1.5
Hypotheses
1.6
Rationale of the Study
1.7
Scopes and Limitations

1
2
3
3
3
3
4
5
5

LITERATURE REVIEW
2.1
Mission
2.2
Vision
2.3
Objectives
2.4
Organizational Structure

6
6
7
7

METHODOLOGY
3.1
Data Source/Collection
3.2
Sample Design
3.3
Questionnaire Design
3.4
Data Collection Method
3.5
Data Analysis
3.6
Presenting Results

9
9
10
11
12
13

DATA ANALYSIS AND FINDINGS

4.1
Market Analysis
4.2
Economic Analysis
4.3
General Feasibility

14
15
16

CONCLUSIONS AND RECOMMENDATIONS

Notes
APPENDICES
REFERENCES

18
19
20
22

INTRODUCTION

1.1 BACKGROUND
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVES OF THE STUDY
Broad objective
To measure the degree of satisfaction level of credit card holders.
Specific objectives
To discuss the product credit card.
To find out the level of credit card users of SCB and their different queries
regarding cards.
To find out the factors on which the level of satisfaction of credit card holders
depends.
To suggest ways of improving the service standard and satisfaction level of the
customers.

1.3 SIGNIFICANCE OF THE STUDY

1.4 SCOPE AND LIMITATIONS OF THE STUDY

CHAPTER II
PROFILE OF THE COMPANY (internship)
LITERATURE REVIEW (if Dissertation)

2
2.1 MISSION

2.2 VISION

2.3 OBJECTIVES

ORGANIZATION PROFILE

Chief Executive Officer

(CEO)

Head of
Corporate
&
Institutions

Head of
Consumer

Head of Global
Markets

Chief Operating
Officer

Head of
Finance

Head of HR

Senior Credit
Officer

Head of Legal &

Compliance

Head of
Institutional

Head of
Information

Head Corporate
& External
Affairs

Head of
GSAM

Figure: 2.1 Organogram of SCB Bangladesh

2.4 ORGANIZATION STRUCTURE

CHAPTER III
METHODOLOGY

METHODOLOGY OF DATA COLLECTION

3.1 DATA SOURCE

Primary sources
Structures/unstructured questionnaires for customer opinions
Informal discussions with the SCB personnel
Observation of banking activities
Secondary Sources
Website of Standard Chartered Bank
Different brochures and newsletters of SCB

3.2 SAMPLE DESIGN

As the research is done on the customers of Standard Chartered Bank, I took the
respondents only from the Jubilee Road Branch credit card division, which was designed
in consultation with my supervisor. The sample size consisted of 50 respondents. The
total interviewed persons were 63. But after deducting the error on 50 questionnaires
were taken into consideration.

3.3 QUESTIONNAIRE DESIGN

For this research purpose, I used the questionnaire as a tool, which helped me to conduct
my survey.

Nature of Questionnaire:

The questionnaire is formed with close-ended

structured questions, and some disguised questions are also included to find the
actual picture. The questionnaire is consisted of 33 questions.

Information type: I asked questions to the respondents concerning their

knowledge about credit card, whether they are aware of the difference features of
credit cards, what are their expectations, likings and disliking about this product,
how they feel about the services provided by the bank etc. In a nutshell, I would
like to achieve my purpose behind conducting this research.

3.4 DATA COLLECTION METHOD

Data were collected mainly through personal interview. That means, to conduct my study
I personally went to the respondents in the branch to fill up the questionnaires by them. It
was not an easy task, especially in a branch. Most of the respondents were unwilling to
fill up the questionnaire. However, I have managed to collect my desired number of
questionnaires.
Other than that I also tried to observe and to listen to the queries of the respondents,
which also helped me to make my own opinion regarding the respondents responses
toward the questionnaire. Last but not least I had informal interview with the staffs of
this Jubilee Road Branch.

3.5 DATA ANALYSIS

For the data analysis, computer software (SPSS version 19.0) is used, which helped me
to make the analysis of data collected during the research easier, more efficient, and more
effective.

Mean, frequency: To understand the average opinion of the respondents and the
percentage of responses I used the mean, frequency and related calculations.

Regression: In order to understand the statistical significance between the

dependent and independent variables of my study I used regression as part of the
statistical tool.

3.6 PRESENTING RESULTS

This report contains:

The introduction part includes the problem statement, scopes, and limitations of
the study.

Second chapter is the organization profile part. It provides the historical

background of Standard Chartered Bank, its state of affairs in Bangladesh, SCBs
product and services, SWOT and industry analysis.

Third chapter provides the methodology of data collection.

The fourth chapter of this report is the most important part, as it provides the data
analysis and findings.

Last but not the least, in the final chapter there are the conclusion and
recommendation provided for Standard Chartered Bank credit card service.

CHAPTER IV
DATA ANALYSIS AND
FINDINGS

DATA ANALYSIS AND FINIDINGS

FINDINGS

CHAPTER V
CONCLUSIONS AND
RECOMMENDATIONS

CONCLUSION AND RECOMMENDATIONS

5.1 CONCLUSIONS

5.2 RECOMMENDATIONS

REFERENCES
Khandker, S. (1999). Fighting poverty with microcredit: Experience in Bangladesh.
Dhaka, Bangladesh: The University Press Limited.
Coleman, P. C. (1999). Identity management in later life. In R. T. Woods (Ed.),
Psychological problems of ageing: Assessment, treatment and care (pp. 49-72).
New York: Wiley.
Hoque, M. (1994). Human resource development and organizational effectiveness. In R.
B. Talukder (Ed.), Management of change in South Asia (pp. 433-451). Dhaka:
UPL.
Tian, C. S., & Kok, L. P. (1991). Parent adolescent communication in Singaporean
families. In Psychiatry in the 90s: ASEAN perspectives: Proceedings of the 3rd
ASEAN Congress on Psychiatry & Mental Health (pp. 315-320). Kuala Lumpur:
Malaysian Psychiatric Association.
Khan, M. A., & Jahur, M. S. (2007). Human resource development practices in some
selected business enterprises in Bangladesh An explanatory study. Indonesian
Management and Accounting Research, 6(1), 16-32.
Weld process changes enhance productivity. (2001, September). Welding Design &
Fabrication, 74(9), 24-27.
Davie, S. (2005, August 7). NUS in top 10? It's poised for leap. The Straits Times.
Retrieved October 6, 2005, from Factiva.
Aowrangazab, A. (2005). Industrialization process in Bangladesh: An evaluation of the
role of state, policy measures, strategies, problems, and prospects. Unpublished
doctoral dissertation, University of Chittagong, Bangladesh.
Fredrickson, B. L. (2000, March 7). Cultivating positive emotions to optimize health and
well-being. Prevention & Treatment 3, Article 0001a. Retrieved November 20,
2000, from http://journals.apa.org/prevention/volume3/pre0030001a.html
United States sentencing Commission. (n.d.). 1997 sourcebook of federal sentencing
statistics.
Retrieved
December
8,
1999,
from
http://www.ussc.gov/annrpt/1997/sbtoc97.htm.
World Bank. (2012). Country profiles at a glance Bangladesh. Retrieved February 2,
2012, from www.worldbank.org.

APPENDIX
Appendix 1: Ready-made Garment (RMG) Export and Total Export of Bangladesh
(1983-1998)
Year
1983-84

Export of RMG
(In million US $)

Total Export of
Bangladesh
(In million US $)

% of RMGs to
Total Export

1984-85
1985-86
1986-87
1987-88
1983-84
1983-84
1983-84
1983-84

Appendix 2: Ready-made Garment (RMG) Export and Total Export of Bangladesh

QUESTIONNAIRE
(if any)