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Assignment On Motivational Practice in ACI Bangladesh LTD
Assignment On Motivational Practice in ACI Bangladesh LTD
Organizational Behavior
Course Code MGT 5130
PREPARED FOR
Mrs. Rezbin Nahar
Assistant Coordinator, (BBA)
Department of Business Administration
School of Business Studies
Southeast University
PREPARED BY
Ashis Kumar Debnath
ID: 2009110001044
22nd Bach, MBA (Reg)
Semester: Fall
Motivational
Theory and Practices
In an
Organization
Motivation:
Motivation is the activation of goal-oriented behavior. Motivation may be intrinsic or
extrinsic. The term is generally used for humans but, theoretically, it can also be used to
describe the causes for animal behavior as well. This article refers to human motivation.
According to various theories, motivation may be rooted in the basic need to minimize
physical pain and maximize pleasure, or it may include specific needs such as eating and
resting, or a desired object, hobby, goal, state of being, ideal, or it may be attributed to
less-apparent reasons such as altruism, morality, or avoiding mortality.
Human nature can be very simple, yet very complex too. An understanding and
appreciation of this is a prerequisite to effective employee motivation in the workplace
and therefore effective management and leadership.
Motivation theory and practice concentrate on various theories regarding human nature in
general and motivation in particular. Included are articles on the practical aspects of
motivation in the workplace and the research that has been undertaken in this field,
notably by
Douglas McGregor (Theory X & Theory Y),
Frederick Herzberg (two factor motivation hygiene theory,)
Abraham Maslow (hierarchy of needs),
Victor Vroom (Expectancy Theory),
Elton Mayo (Hawthorne Experiments)
Chris Argyris Rensis Likert and David McClelland (achievement motivation.)
Whilst there will be some workers who are naturally motivated, there will be others who
require some kind of stimulus if youre ever going to get them to be as productive as you
want them to be. Remember the old adage you can lead a horse to water, but you cant
make it to drink.
Company Profile
ABOUT ACI:
ACI was established as the subsidiary of Imperial Chemical Industries (ICI) in the then
East Pakistan in 1968. After independence the company has been incorporated in
Bangladesh on the 24th of January 1973 as ICI Bangladesh Manufacturers Limited and
also as Public Limited Company. This Company also obtained listing with Dhaka Stock
Exchange on 28 December, 1976 and its first trading of shares took place on 9 March,
1994. Later on 5 May, 1992, ICI plc divested 70% of its shareholding to local
management. Subsequently the company was registered in the name of Advanced
Chemical Industries Limited. Listing with Chittagong Stock Exchange was made on 22
October 1995.
MISSION:
ACIs mission is to enrich the quality of life of people through responsible application of
knowledge, skills and technology. ACI is committed to the pursuit of excellence through
world-class products, innovative processes and empowered employees to provide the
highest level of satisfaction to its customers.
VISION:
Endeavor to attain a position of leadership in each category of its businesses.
Attain a high level of productivity in all its operations through effective and
efficient use of resources, adoption of appropriate technology and alignment
with our core competencies.
Develop its employees by encouraging empowerment and rewarding
innovation.
Promote an environment for learning and personal growth of its employees.
Provide products and services of high and consistent quality, ensuring value
for money to its customers.
Encourage and assist in the qualitative improvement of the services of its
suppliers and distributors.
Establish harmonious relationship with the community and promote greater
environmental responsibility within its sphere of influence.
VALUES:
Quality
Customer Focus
Fairness
Transparency
Continuous Improvement
Innovation
Chairman
Managing Director
Director
OBE Director
Director
Director
Director
Director
Director
Director
Auditors
Rahman Rahman Huq
(a member firm of KPMG International)
Legal Advisor
Barrister Rafique-ul Huq,
Huq and Company
Financial Consultant
Mr. M Sikander Ali
Principal Bankers
Standard Chartered Bank
The Hongkong and Shanghai Banking Corporation Limited
Commercial Bank of Ceylon Limited
Management Committee
Mr. M Anis Ud Dowla
Chairman
Managing Director
Dr. F.H.Ansarey
Financial Controller
NUMBER OF EMPLOYEES:
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BUSINESS UNITS:
Advanced Chemical Industries (ACI) Limited is one of the leading conglomerates in
Bangladesh, with a multinational heritage. The company has diversified into three major
businesses.
Pharmaceuticals
ACI carries the legacy of ICI- world renowned British Multinational in providing the
people of Bangladesh with quality medicines and healthcare products. Its state-of-the art
pharmaceutical plant represents Bangladesh's quest for a truly world class manufacturing
facility. ACI's rich heritage leads to innovative and higher value added formulations.
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The comprehensive product range of ACI pharmaceuticals include products from all
major therapeutic classes and in various dosage forms like tablet, capsule, dry powder,
liquid, cream, gel, ointment, ophthalmic and injectable. ACI Pharma also has state of the
art plant on Novel Drug Delivery System (NDDS). It produces world class Modified
Release drug and medicine to cater the requirement of pharmaceutical manufacturer of
domestic and international market.
It exports high quality pharmaceuticals to a good number of countries of Asia, Africa &
South America.
Agribusinesses
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SUPPORTIVE DEPARTMENTS:
HR
ACI HR works with a vision for creating a work-environment to foster creativity,
innovation and productivity for achieving business excellence through dynamic and
dedicated people.
We believe that Human Resources are the most important asset of the organization. We
identify the training needs and provide trainings accordingly to develop the knowledge
and skills of our human resources. Thought Leadership and Team Building meetings are
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Distribution
The company maintains strategically located sales centers in nineteen different locations
across the country. It has developed an advanced distribution system through its more
than 300 skilled and trained manpower and a large fleet over eighty vehicles. The
distribution system is capable of handling continuing volume of diverse range of products
from the various businesses.
The company's distribution centers are highly streamlined, computerized and automated.
We are capable of maintaining a cold chain for some specialized range of products such
as vaccines and insulin. The combination of this advanced function and multidimensional
capabilities made it possible to handle hundreds of products efficiently.
Commercial Department
Commercial Department of ACI is one of the most vital functional departments of the
Company which deals with the supply chain activities of ACI. In order to keep all the
businesses running flawlessly, the dedicated and hard working employees of this
department maintain a good liaison with the customers, both national and international.
The Commercial Department is consistently achieving the best prices for the products
that we purchase, ensuring enormous amount of cost savings for the company. It offers
invincible professionalism and expertise in the entire commercial activities of ACI.
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MIS Department
MIS department of ACI ensures the overall IT related supports for the company. This
department manages a smooth operation of software's, hardware trouble shooting and
business databases related to sales and inventory. The MIS department consists of
knowledgeable and skilled programmers and software developers. MIS provides
customized report and data analysis to the management to facilitate effective decision
making
Training Department
Training activities of ACI is focused on transforming its human capital to achieve
business excellence by increasing the bandwidth of ACI workforce. To win present and
future challenges we identify knowledge and skill sets that are pivotal factors and we
design a variety of programs so that achieving such success by using creativity, agility,
flexibility, skill diversity and IT technology becomes a custom. We scan external
environment for comparing industry practices, benchmark best practices and implement
competency management programs to offer outstanding services to our valued customers.
Enormous and spontaneous shared efforts are made with the strategic intent of achieving
excellence in delivering customized services to meet the ever changing development
needs of the human resources. We design strategic learning roadmap consisting tailored
learning strategies for each of our employee clusters of the business divisions, based on a
shared vision, to make us a proud member of a learning organization. We adopt best
technology
based
modules,
methodologies,
facilities,
in-house
and
external
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BUSINESS POLICY:
Quality Policy
ACI's mission is to achieve business excellence through quality by understanding,
accepting, meeting and exceeding customer expectations.
ACI follows International Standards on Quality Management System to ensure consistent
quality of products and services to achieve customer satisfaction. ACI also meets all
national regulatory requirements relating to its current businesses and ensures that current
Good Manufacturing Practices (cGMP) as recommended by World Health Organization
is followed for its pharmaceutical operations.
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The management of ACI commits itself to quality as the prime consideration in all its
business decisions. All employees of ACI must follow documented procedures to ensure
compliance with quality standards.
The pool of human resources of the company will be developed to their full potential and
harnessed through regular training and their participation in seeking continuous
improvement of work methods
Environmental Policy
ACI is committed to maintain the harmonious balance of our eco-system and therefore
constantly seeks ways to manufacture and produce products in an eco-friendly manner so
that the balance of nature remains undisturbed and the environment remains sustainable.
In pursuit of this goal, ACI will Comply fully with all local and national environmental
regulations.
Conserve natural resources like water and energy for sustainable development, and adopt
environmentally safe processes.
Ensure appropriate treatment of all effluents prior to discharge, to prevent pollution or
degradation of environment.
Ensure appropriate communication and cooperate with internal and external interested
parties on environmental issues.
Create awareness on environmental issues among our employees and suppliers.
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MARKET:
Domestic market
Being a developing country, the pharmaceutical market and at the same time, the
pharmaceutical industry of Bangladesh is growing. In this growing market, ACI has been
able to maintain its growth through its innovative marketing strategies.
In Bangladesh, ACI introduced the concept of quality management system by being the
first company to achieve ISO 9001 certification that reflects its commitment to quality in
every aspect of business.
ACI covers the health care community of whole Bangladesh based in both urban and
rural markets, through its 18 strategically located depots.
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International market
To fuel the continuous growth of ACI, the company has started exploring international
markets. The quality of ACI products, strengthened by its ISO 9001 certification, has
brought immediate success in Sri Lanka, Yemen, Myanmar and Vietnam.
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Employee
Motivation of
ACI Ltd.
FINDINGS:
The analysis of data helps me to draw the following findings:
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1)
Level of autonomy.
Employees want to hear they are doing a good job. If they are achieving great results tell them. Even if they are having some difficulties, some constructive criticism through
feedback goes a long way.
3)
Most people want to do better in job and like to feel as if they are contributing. Those
employees deserve personal growth and promotion to continued development.
4)
Job enrichment
Some staff members bored out of their minds with the redundancy of the same tasks day
in and day out. Provide a little variety by rotating responsibilities or changing the
monotony in the office environment by introducing innovative ways to set about tasks.
6)
Profit sharing
There are some employees who prefer to feel a sense of ownership; this also gives them a
direct reason to want to see the company succeed because they are financially invested.
As a means to invigorate many companies offer profit sharing as a reward for strong
motivation in a job well done.
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7)
80%
20%
RECOMMENDATIONS:
Level of Activity
Structure
Make sure that the goals for a task are set at a high level, avoiding too much detail
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Try to allow a degree of flexibility in the way they approaches tasks provided any
objectives and measures are met.
In as far as is possible, ensure that salary, bonuses and other financial rewards
Fear of Failure
Avoid setting objectives that are so unrealistic that employee unlikely to succeed
no matter how hard they tries.
Provide employees sufficient support and that they do not feel exposed to the
likelihood of failure
Personal Growth
25
Name:
Designation:..
Department:......
Please provide your honest views, avoiding overly positive and overly
negative feedback.
DEMOGRAPHICS
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1.
2.
Gender
Male
Age
a)
b)
c)
d)
e)
3.
Educational Level
a) PhD
b) Post Graduate Level
c) Graduate Level
d) Intermediate Level
e) Other
4.
WORK ENVIRONMENT
5.
6.
7.
8.
Female
Strongl
y Agree
Agree
Neutral
Disagre
e
Strongl
y
Disagre
e
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9.
10.
11.
12.
13.
14.
15.
COMPENSATION
16.
a)
b)
c)
d)
e)
28
Strongl
y Agree
Agree
Neutral
Disagre
e
Strongl
y
Disagre
e
COMMENTS:
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26.
Any Additional Comments? (Feel free to explain the reasons behind your answers
to these questions and/or tell us what specific things could be done to enhance your
Motivation). If you have no additional comments, please draw an X across these
lines.
CONCLUSION:
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A strong team needs individuals who are dedicated to giving their best at work. Highly
self-motivated, committed, ambitious employees give the most to their company and get
the most from their work. But if you are lacking employee motivation in the workplace
the effects can be dramatic. Low team morale, lack of initiative, lack of energy, mistakes
and high staff turnover are just some of the clues that motivation is an issue.
People are the key resource in any organization. Everyone in every organization no
matter what the product, service or their position has to achieve results with and
through the efforts of other people. My main premise is that in order to work effectively
you need to develop insight into what motivates individuals and teams to maximize their
performance. Armed with this fresh perspective, you can then manage your interaction
with others to ensure that they work with a sense of commitment rather than merely
complying with the minimum needed to get by.
APPENDIX:
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Books:
Robbins, Stephen P.; Judge, Timothy A. (2010), Organizational Behavior, Pearson
Education
Web:
http://www.aci-bd.com/
http://en.wikipedia.org/wiki/Motivation
http://www.motivationexpert.co.uk/why-employee-motivation-important.html
http://www.hrvillage.com/human-resources/employee-motivation.htm
http://www.businessburrito.com/
http://www.scribd.com/doc/6171129/Questionnaire
http://www.oppapers.com/essays/Motivation-Theory/162640
http://www.helium.com/items/754663-tips-for-motivating-employees
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