Do not glorify brand management.

TRI-MEDIA-before
Your lifetime sees the device
Below the line? (Anything that is below the tri-media)
Internet killed the tri-media
Brand Management is merely a selling enterprise. Brand Manager cannot see
customer.
When the brand is already popular, the company will lessen its expense. Company
will lessen the brand managements budget and the brand manager will see himself
as useless.
Marketing is not a brand.
D.M.U. (Decision Making Unit)
Are banks not glamorous? If you are marketing, it is not glamorous. Banks do not
believe in marketing. Banks are very conservative.