PRESENTATION

ON

ABOUT

Eicher Motors Limited(EML) incorporated in 1982, is an

Indianautomakercompany based inGurgaon, India and a
leading player of the Indian automobile industry.

The Eicher Group has diversified business interests in design

and development, manufacturing, and local and international
marketing of trucks, buses, motorcycles, automotive gears,
and components

Eicher has invested in the potential growth areas of

management consultancy services, customized engineering,
and maps and travel guides

ABOUT

The Volvo Group is one of the worlds leading

manufacturers of trucks, buses, construction
equipment and marine and industrial engines

Provides complete solutions for financing and service

Employs about 115,000 people, has production

facilities in 19 countries and sells its products in more
than 190 markets.

THE JOINT VENTURE

Joint Venture came up in June 2008- VE COMMERICAL VEHICLES

50:50 Joint Venture

Eicher will transfer its commercial vehicles, components and engineering

design services business to the new joint venture

Volvo will brought advanced manufacturing technology and set up new

processes for improving after sales services

FACTS ABOUT JOINT VENTURE

Volvo

would invest $350 million of which $275 million as

cash and $75 million as value for its truck dealer and service
network for a 45.6% stake in the JV, while the rest will be
held by EML.

It

included complete range of Eicher-branded trucks and

buses, VE Powertrain, Eicher's components and engineering

design services businesses as well as the sales and
distribution business of Volvo trucks within India.

REASONS FOR JOINT VENTURE

BENEFITS OF JOINT VENTURE

Helped EML expand its presence overseas and

sellcommercial vehicles in global markets

Gave Volvo access toEMLsvast network of over

150dealers across the country

VECV expands its presences in medium & heavy

dutytruck

VECV have a compelling product proposition in

mediumandheavydutytruckmarket

VE COMMERCIAL VEHICLES

VECV invested 700 crore in the business and it has lined up

another 1,000 crore for the next few years, which will go into
R&D, engine manufacturing facility, bus body building plant and
new paint shop

It has 11% share in the overall truck market with 31% share in
the light duty and medium duty segment of 5-12 tonne.

Launched the Pro Series, a new range of trucks and buses

developed specifically for India and other selected growth
markets. The Pro Series includes 11 new products (trucks and
buses) and covers the entire 5 to 49 ton gross vehicle weight
(GVW) range, setting a new standard among customers with high
demands on profitability, flexibility and driver effectiveness.

VECV target 15% share in Indian heavy duty truck market.

COMPETITORS
VECVWILLGIVESTRONGCOMPETITIO
NTO:

FUTURE CONCERNS

THANKYO
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