1. As a first time buyer, what will you look for/did you look for in a model?

a. Rank in order of increasing preference (Create a table here)

1
2
3

Brand Reputation

Fuel Efficiency

Newly Launched Model

Looks & Feel

2.

After-Sales Services

Resale Value

Price Of the Model

already own a car, then what factors will you look for
car or replacing a car (Rank in order of preference)
Easy Availability of
Exchange options
Brand Continuity
Offers
Newly Launched Model
Class Upgrade (For e.g
hatchback to sedan)
Resale Value
Price

4
5

If you

when buying another

3. What comes first in your mind when you hear the word Maruti
i. Reliability
ii. After-Sales Services
iii. Classy
iv. Innovation
v. Affordability
4. What is the average time after which you change your car?
i. 2 -3 years
ii. 3-5 years
iii. 5-7 years
iv. >7 years
5. If you a first time buyer, which class of car will you prefer?
i. Hatchback
ii. Sedan
iii. Luxury Sedan
iv. SUV
v. Nano