L01

Which statement is not correct?

-LESSEN CONSUMPTION RATE
SWOT analysis is under which of the marketing planning process?
-ANALYZING
Marketing is driven from ______ demand.
-CUSTOMERS
Marketing is Process by which individuals and groups obtain what they _____ and
_____ through creating and exchanging products and value with others.
-NEED-WANT
Marketing is the delivery of customer _____ at a profit.
-SATISFACTION
_____ is an arrangement to provide an opportunity to exchange goods and services
.
-MARKET
Which statement is correct?
-ALL OF THE ABOVE
How do consumers Obtain Products and Services?
-ALL OF THE ABOVE
Selling is one part of marketing which deals with persuading ______ to buy produ
cts that are available with _____.
-CUSTOMERS- SELLER
_____ state of felt deprivation for basic items such as food, clothing and compl
ex needs such as for belonging
NEEDS
___________ implementing programs to create exchanges with target buyers to ach
ieve organizational goals.
___________ implementing programs to create exchanges with target buyers to ach
ieve organizational goals.
-MARKETING MANAGEMENT
Which one is the first step of Marketing strategy process?
-UNDERSTAND CUSTOMER
Which statement is Correct?
ALL OF THE ABOVE
______ is anything that can be offered to the market for attention, acquisition,
use or consumption and that might satisfy a need or wants.
-PRODUCTS
Co
The below Statement is about which marketing management philosophies concept?
nsumers will buy products only if the company promotes/ sells these product
The below Statement is about which marketing management philosophies concept?
Co
nsumers will buy products only if the company promotes/ sells these product
-SELLING CONCEPT
L02
Which one is benefit of E-procurement?
ALL OF THE ABOVE
Which one is not include of marketing environment-micro?
-CULTURE
Which one must be analyze when we studying buyer cultural section?
-ALL OF THE ABOVE
Which business buyer behavior is that Automatic and regular purchase of familiar
products ?
-STRAIGHT REBUY
What is the first stage of the business buying process?
-PROBLEM RECOGNITION
Which one is not include of marketing mix (4Ps)?
-PURCHASE
_________ Recognize that a company problem can be solved or avoided by acquiring
a product or service.
-INITIATORS

Which one is not correct about PESTLE ?

-THREAT FACTORS
Which factors are involved in buyer s decision making?
Which factors are involved in buyer s decision making?
-ALL OF THE ABOVE
Which one is the different between business markets and consumer markets?
ALL OF THE ABOVE
Which market is good for recession-resistant?
INSTITUTIONAL
Which one is not include when we studying buyer psychological section?
-LIFESTYYLE
_________ Have a say in whether a purchase is made and what is bought.
-INFLUENCERS
Which one is not correct about PESTLE ?
-PLACE FACTORS
Instructions: Choose the best answer for the following questions 1. Consumer buy
er behavior refers to the buying behavior of _________.
Instructions: Choose the best answer for the following questions 1. Consumer buy
er behavior refers to the buying behavior of _________.
-FINAL CONSUMERS
L03
In demographic segmentation Market cannot be dividing into groups based on____.
LIFESTYLE
Which one is a base for market segmentation?
Which one is a base for market segmentation?
-ALL OF THE ABOVE
_____ is a group of people toward whom a firm markets its goods, services, or i
deas with a strategy designed to satisfy their specific needs and preferences.
-TARGET MARKET
___ is the process of classifying customers into groups which share some common
characteristic.
SEGMENTATION
How company can support positioning strategy?
-WITH DESIGN
th
______ is the way the product is defined by consumers on important attributes
e place the product occupies in consumers mind relative to competing products.
-PRODUCT POSITION
Through _______, companies divide large, heterogeneous markets into smaller segm
ents.
Through _______, companies divide large, heterogeneous markets into smaller segm
ents.
-MARKET SEGMENTATION
Which one is not requirement for effective segmentation?
-PROFITABLE
______ means same products to all consumers.
-MASS MARKETING
______ involves the process of evaluating each segments attractiveness and selec
ting one or more segments to enter.
-TARGETING
Which one is about product differentiation?
-ALL OF THE ABOVE
: Which one is not include of psychographic segmentation for consumer market?
LOYALTY STATUS
_____ means products suit the testes of individuals and locations.
MICRO MARKETING
Which one is not bases for segmenting consumer markets?
PSYCH
______ is arranging for a product to occupy a clear, distinctive and desirable p
lace relative to competing products in the mind of the consumer.

-POSITIONING
l04
Which one is not correct reason for product Failure?
-INTEGRATED MARKETING MIX
The marketing mix consists of which four areas?
PRODUCT,PRICE, PLACE, PROMOTION
Which one is not Consumer Product?
-RAW PRODUCT
________ is a good, a service, or an idea received in an exchange.
-PRODUCT
_________ Is a framework for the tactical management of the customer relationsh
ip.
-MARKETING MIX
In which of the following stages of the product life cycle do profits peak?
-MATURITY