Chin lc seo 2013: nn tp trung vo u?

Chin lc seo nm 2013 s c nhiu thay i so vi chin lc seo nm 2012.

trong nm 2012 google c nhiu ln cp nht thut ton.
Di y l chn ca Paul Bruemmer cho cc chin lc SEO hng u tp
trung vo trong nm 2013. Nhng chin thut seo ny c th mang li cho bn
lu lng truy cp c lin quan hn v ci thin t l chuyn i ca bn trong
nm 2013.
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Ti u ha trang web ca bn tt nht cho SEO.

Tng cng social media.
Xy dng cc trang web ti u cho di ng v cc ng dng di ng.
Xy dng cc trang a phng (local pages).
Ti u ha danh sch bn vi cc landing URL a phng.
Ti u ha IYPs (Internet Yellow Pages), Trnh khai thc d liu i vi
xc nhn thng tin nht qun & backlinks c lin quan.
Ci thin kh nng hin th SERP vi semantic markup.

Ti u ha trang web ca bn tt nht cho SEO

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Tiu bi vit chnh xc, c o

s dng mera Description
Ci thin cu trc trang web
Ci thin Friendly URL
iu hng trang d dng
Ti u ha ni dung
Cung cp ni dung v dch v cht lng
Vit anchor text tt hn
Ti u ha hnh nh
Vic s dng cc th tiu H1, H2, H3
i ph vi cc trnh thu thp thng tin
chn lc khi s dng robots.txt
S dng ra=nofollow cho cc lin kt ra ngoi
SEO trang web cho in thoi di ng
Submit trang web cho in thoi di ng n cc cng c tm kim
Hng dn ngi s dng in thoi di ng chnh xc
Chng trnh khuyn mi v phn tch
Thc y trang web ca bn mt cch thch hp

Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET

S dng webmaster tools min ph

Tng cng social media SEO

Ngy nay ngi tiu dng ang ngy cng truy cp cc trang mng x hi o
nh Facebook, Twitter v YouTube bit thm thng tin, nh hng n quyt
nh mua hng ca h. H cng chia s kinh nghim mua bn ca ring mnh
vi nhng ngi khc trn mng x hi o. Thng hiu ca bn s c b b
ca bn gii thiu vi ngi khc. Tt yu, ngi tiu dng c chuyn
sang cc trang mng x hi o tm hiu sn phm trc khi mua.
Vi cc khuyn ngh tng x hi nh hng n tm kim sn phm v khm
ph, iu quan trng l cc thng gia Web tn dng li th ca cc im tip
xc, to c hi cho vic tham gia ca ngi tiu dng.
Bn c th khuyn khch khch hng ca bn chia s nhng kinh nghim tch
cc trn cc phng tin truyn thng x hi, cc trang web, v bn cng c c
hi bo v mnh t cc khiu ni v cc trang web ny. Mt s thng hiu
c th c li bng cch s dng cc phng tin truyn thng x hi qung co
nhm mc tiu khn gi ca h v li xe khch hng mi n cc trang web ca
h.
Xy dng cc trang web ti u cho di ng v cc ng dng di ng
Ti u ha cc trang web cho in thoi di ng v cc ng dng di ng cung
cp mt tri nghim tt cho ngi. Hin ti s ngi s dng in thoi di dng
v smartphone ngy cng nhiu v nh cu tm kim trn di ng cng ng
tng nhanh.
Ti u ha trang web dnh cho in thoi di ng v cc ng dng ca bn vi
cc tnh nng sau:
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Location Specific Calls to Action

a ch, s in thoi, gi ia phng
Ch ng
Khuyn mi theo a phng
hnh nh ca hng theo a phng
YouTube Videos ca cng ty
Chia s Mng x hi
Lin kt n cc chng trnh khuyn mi
tnh nng Click to Call

Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET

Xy dng trang a phng

Ngoi cc thng tin kinh doanh c bn nht ca doanh nghip, Cn kt hp li
c c cng nhiu d liu nng cao hoc cng chi tit doanh nghip a
phng cng tt. d liu nng cao ca doanh nghip a phng l nhng gi
tr hn c nhng g n hin th cho ngi tm kim.
D liu nng cao c th bao gm:
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Loi doanh nghip

M t doanh nghip
gi hot ng
Lin kt trang web
Hnh nh v logo ca doanh nghip
Hnh nh v m t sn phm ca doanh nghip bn cung cp

Ti u ha Map Listing vi URL trang ch n

Trc tin, bn nn chc chn rng thng tin doanh nghip ca bn c tnh nht
qun v ton vn d liu; sau , hy qun l v cp nhp d liu Local Maps.
Sa cc d liu khng nht qun (Fix Data Inconsistencies)
Khch hng thng tm kim chnh xc theo sn phm, v tr a l (tn ng,
qun, huyn, thnh ph,). V vy, vic in y thng tin doanh nghip
chnh xc, hp l to ra im tip xc i vi Khch hng v doanh nghip bn,
gip thng tin trn bn d dng hin th trong cc kt qu tm kim.
m bo tnh nht qun trong thng tin NAP (Name, Address, and Phone)
doanh nghip ca bn (Tn, a ch, v in thoi) vi local maps khi c thay
i. Nu doanh nghip ca bn c lit k trn Map vi cc thng tin khc
nhau sau iu ny c th c hiu nh l doanh nghip ca bn khng
c uy tn hoc bn ang c tnh spam. iu ny s gy ra tr ngi cho cc
cng c tm kim trong vic xp hng. V vy, hy lun lin kt cc trang map vi
cc trang ch n ca bn tng tnh tng quan.
Qun l v update d liu local maps
Tnh nht qun d liu cng c nim tin cho cc cng c tm kim v cung cp
ti ngi dng nhng tri nghim v th hng tm kim tt nht.

Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET

Khi xc nhn v qun l cc danh sch mt cch trc tip trn Google, Yahoo!,
v Bing, n cho php ti u ha v phn b d liu nng cao vi cc video, hnh
nh, m t a phng, danh mc, cc lin kt truyn thng x hi, khu vc
phc v, u i c bit, gi hot ng (ngy thng v ngy ngh) v nhng
ni dung khc na.
Mng li phn b Local map bao gm: Google+ Local, Yahoo!Local, v Bing
Business Portal i vi vic qun l v ti u ha danh sch. C bao gm qun
l trc tip tt c d liu doanh nghip, xc nhn danh sch doanh nghip, danh
mc t kha mc tiu, update d dng vi kim sot trang ch.
Ti u ha IYPs (Internet Yellow Pages), Trnh khai thc d liu i vi xc nhn
thng tin nht qun & backlinks c lin quan

Bn c th ghi ln d liu Local Business khng chnh xc v t c th

hng cao hn nh vo tnh nht qun d liu. Cc SE s dng cc thut ton
th hng tm kim a phng xp hng cho cc trang web doanh nghip ph
thuc nhiu vo cc d liu kinh doanh nht qun.
ti a ha cc bng xp hng tm kim a phng, qun l s hin th danh
sch ca bn trn tt c cc dch v thng tin l rt quan trng (khng ch l mt
dch v duy nht/hay dch v b hn ch).
Qun l v cp nhp d liu Local Business bao gm cc thng tin di y:
Tn, a ch, s in thoi, thng tin qun l, thng tin khu ph, cc khu vc phc
v, logo, nh ca hng, danh mc, gi gic hot ng (ngy thng v ngy l),
URL trang ch, s kin v u i c bit, URL mng x hi, URL local
map,nh gi URL trang web.
Th mc tm kim a phng v Mng li phn b trang vng internet bao
gm: LocalEze, InfoUSA, Axiciom, Yellowpages.com, Superpages.com, Yelp,
FourSquare, Facebook, Local.com, GPS Devices v hn 300 trang vng a
phng khc.

Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET