ONNET.EDU.

VN

Cch xc nh Link c cht lng v uy tn hay khng?

Content is King, Link is Queen - khng ai khng bit n vai tr v v tr ca
backlink trong vic lm SEO cho website. Tuy nhin khng phi backlink no
cng ging nhau v c tc dng h tr SEO nh nhau. Backlink tt s gip tng
ch s v th hng ca website, v tt nhin, nhng backlink xu s c nh
hng tiu cc n website ca bn.

Trong phn ny mnh xin tng kt li theo tng bc nhng tiu ch gip ban
xc nh th no l mt link c cht lng tt, ng bn u t cng sc, thi
gian (thm ch c tin) ca mnh.
Kim tra Backlink cht lng
Bc 1: Backlink t 1 trang c uy tn khng?
Nhn t u tin v cng l ti quan trng nht l backlink phi c t 1
website c uy tn. i vi thut ton ca Google, c s khc bit rt ln gia
mt backlink t trang c uy tn v backlink t mt trang khng tn tui trn
internet. Mt link tt s hn rt nhiu hng ngn link km cht lng khc.
Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET

ONNET.EDU.VN

C rt nhiu tiu ch nh gi xem website c tt hay khng, di y l

mt s tiu ch quan trng, bn c th tham kho:
- PageRank: ch s nh gi th hng website ca Google, theo thang im 10.
PR cng cao th website cng c Google nh gi cao . c nh gi
chnh xc, bn nn kim tra k gi tr PR ca c trang ch v trang cha backlink
ca bn
- MozRank: tng t nh PR, MozRank l ch s nh gi website c nghin
cu v pht trin bi SEOMoz. Thang im ca MozRank cng l 10.
- Domain Authority (DA): tin tng ca tn min, cng l mt ch s c
nh gi bi SEOMoz. DA c thang gi tr l 100, gi tr ny c nh gi
chung cho ton trang web, DA cng cao th website cng c nh gi cao.
- Page Authority (PA): tin tng ca 1 trang trn website. y cng l gi tr
c nh gi bi SEOMoz, thang im 100. Trong khi gi tr DA l chung cho
ton b website, PA l gi tr c trng cho tng trang trn website.
- Site Design: Chng ta c th nh gi 1 website ngay khi nhn qua thit k ca
website . R rng vi mt website c thit k cn thn, chng ta s ngh
ngay rng Webmaster lm n ra khng phi spam, m h c nh
nghim tc trong vic pht trin n.
- Website traffic: D nhin 1 website tt th lng truy cp s phi nhiu v
ngc li, website no c lng truy cp ln chc chn khng phi l 1 website
km. Chng ta c th nh gi lng truy cp ca website thng qua ch s
Alexa.com
Tt nhin nhng ch s trn y ch mang tnh cht tham kho mt mc no
. Nu bn gp 1 website mc d cc ch s trn y khng t yu cu nhng
bn bit rng website ny ang pht trin mnh th n vn ng bn kim
backlink.
Bc 2: Ch ca website m bn t link c lin quan n website ca
bn k?
Sau khi website bn chn vt qua c bc 1, l 1 website uy tn, p
ng c cc tiu ch trn th bn s chuyn sang bc xem xt ni dung ca
website , c lin quan n cc ni dung trn website ca bn khng? Vi

Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET

ONNET.EDU.VN

thut ton ca Google th mt backlink t website lin quan s c hiu qu ln

hn.
Tt nhin bn cng khng nn qu coi trng tiu ch ny mt cch tuyt i, nh
th s lm gim c hi xy dng backlink ca mnh. V d, nu bn c 1 website
v game mobile, ngoi cc website v ch game mobile, bn cng c th xy
dng link lin kt t cc website dnh cho game my tnh, tin tc cng ngh gii
tr v cc gii u game, phn mm game,
Bc 3: Website c bao nhiu links out ri?
Linkout l khi nim ch link lin kt ti 1 website khc ngoi website . Nu
website cng c nhiu link out th cht lng link trn cng km i.
S qu tt nu trn website ch c 1 linkout ti website ca bn. Nu trn
website c mt lng va phi link out (~20 link out) ti cc trang c ch lin
quan th link trn website vn chp nhn c. Nu website c qu nhiu
link out, c th s b Google xp vo Farm link, trong trng hp ny nu bn
t link trn v website ca bn th s rt nguy him, Google c th pht
website ca bn
Bc 4: Link ca bn t v tr no trn website?
Sau rt nhiu ln thay i thut ton, Google c thng minh nhn bit
mt link to t nhin nm gia ni dung bi vit v mt link nm chn trang
(hoc bn tri, phi ca website) c to bng cch mua bn, trao i link. Hy
chn phng n xy dng link t nhin vi link nm gia ni dung ca bi vit.
Bc 5: Link l Do Follow hay No Follow?
Sau nhng cuhi pha trn, cui cng l cu hi v thuc tnh ca backlink. Mt
link c thuc tnh No Follow s khng truyn ti PR t site v website ca
bn. Link t cc trang mng x hi nh facebook, Twitter, Pinterest, Digg,
thng c thuc tnh No Follow. L thng thng th link nofollow s khng tt
bng link Do follow, tuy nhin cng c rt nhiu tranh lun v hiu qu ca link
nofollow.
Nhng nghin cu gn y cho thy link Nofollow vn c tc dng SEO cho
website. pht trin backlink t nhin trong con mt ca Google, nn c mt t
l nht nh gia backlink do v no follow. Do , bn cnh vic to backlink do

Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET

ONNET.EDU.VN

follow, bn cng nn ch ti vic xy dng link no follow cho website ca

mnh.
Trn y l cc bc xc nh mt backlink cht lng cho website ca bn.
Vi vic thay i lin tc ca thut ton Google, cc hot ng spam link trn lan
khng cn hiu qu nh trc, thm ch cn b tc dng ngc li. y l
thi im m chng ta nn tp trung vo cht lng ca backlink, u t nhiu
hn cho cht lng, thay v s lng.

Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET