227082 atoll) ror Resultados FAQ ECOL ey BAIN & COMPANY Prove Prova 1 Simulado Bain ‘Simulad Bain Tempo de Prova : 00:00:04 INSTRUGGES - SIMULADO BAIN + Este simulado possul 18 questbes, sendo composto por: © Analytical Test (“eitical reasoning” + “data sufficiency” + “problem solving"): questies dela i0 0 Business Case: questées de 11a 18 +0 tempo esperaco para conclusao do teste & de 45 minutos, sendo: 0 15 minutos para as questées do Analytical Test 2 30 minutos para as questées co Business Case + Sugerimos que nao seja utlizada calculadora, para melhor simular as condigdes do teste real BOA PROVA!! ANALYTICAL TEST CRITICAL REASONING ‘Questao 1 - A TV producer has reached maximum audience with a TV show based on house design competiten, To capitalize on her success, the producer plans to launch a similar product bringing cooking contests into TV. The producer's plan assumes that: QA. other organizers are not planning to launch such TV shows with cooking contests. ©B- Cooking contests will draw as much attention as house design competition has drawn, (Oc- The producer will have time to lead both house design and cooking TV shows. ©D-~ The cooking contest program will be consi¢ered amusing for mixing tension and recipes people can follow at home. QE - Audience from former house design program will remain loyal to it Questao 2 - A popular shoes factory is undergoing a proft-inereasing project. Since fs directors do nat believe nigher prices are an option, they decided to cut costs using cheaper raw materials. They belleve that lower costs will increase the company’s profit margin and, with it, increase the company’s total profits Which of the following, if true, most weakens the argument above? OA. Factories focused on different markets charge more for their shoes. www simuladobain.cony2113/prova_completa/l vs227082 Prove \.B- The company has falled to consider other options, such as outsourcing and reducing sGaA. ©.c- Tre factory's plan will lower the quality of thei final products, with will lead to brand damage and reduction in sales, OD- Ifthe economy entered a period of inflation, the extra profit generated would be diminished oy the increase in worldwide raw material prices. Qe- The company has considered an investment on newer and more efficient machinery for faster production, but concluded the returns would be way tao litle. Questao 3 - A report by the frst company to acquire the new cargo plane C$55 accounts for the abrormal fuel consumption of the PKLIO engines. This indicates two likely causes: (1) Inefficient engines, and (2) incorrect adaptation of PKL9O's fuel supply software to the Innovative aerodynamics of C555. Which of the following would best help the company and the manufacturer determine which of the two causes identified is responsible forthe abnormal fuel consumption? OA - A study in which the fuel consumption of the C555 Is compared to that ofall other cargo planes in the same class. OB- A test in which different engines, manufactured by another company from the one that made the PKL90, are used to simulate C555's fuel consumption and compare to original consumption and that of other cargo planes. Oc- A study comparing training and satisfaction of workers in the C555 manufacturing plant to those of workers working in otner plane-crafting manufacturing plants. OD -A study that determines how often incorrect implementations of fuel supply software result in abnormal fuel consumption by planes in general and cargo planes specifically. QE - A study to determine whether lack of training by C555 pilots and maintenance crew Is leading to engine malfunction and abnormal fuel consumption. ‘Questac 4 - In order to comprehend haw pre-historic human societies were organized and how interactions between people took place at that time, scientists are studying modern societies in specific contexts (such as troops during Vietnam War, hippie communities in the 70's and religious brotherhoods). A flaw pointed in this approacn is that though they are stil talking of humans, evolution has made comparisons rather meaningless, Which of the following, if true, would most weaken the criticism made above of the scients strategy? OA Human specimens from ancient imes have been proved to show several important tive behaviors similar to modern people. © B- Pre-nistorical societies are separated from modern ones by 30 thousand years of human evolution, Oc- Theories of pre-historical societies have recently undergone @ radical paradigm change. OD- the study of societies is # much consolidated discipline, OE - Many sociologists nowadays do not study pre-historical societies to establish comparisons with modern societies. DATA SUFFICIENCY Directions: Each of the items below (questions 05 to 08) consists of @ question followed by www simuladobain.cony2113/prova_completa/l 29227082 Prove two statements, labeled (1) and (2). You must determine whether the information provides by the numoered statements is sufficient to answer the question askec. In addition to the Information provided in the numbered statements, you should rely on your knowledge of mathematics and ordinary facts (such as the number of minutes in an hour). (On your answer sheet, write down: 2. ifthe statement (1), BY ITSELF is sufficient to answer the question but stat itself is not sufficient to answer the question; ifthe statement (2), BY ITSELF is sufficient to answer the question but statement (1) by Itself is not sufficient to answer the question; ¢.C if BOTH statement (1) and (2) TOGETHER are sufficient to answer the question, but NEITHER statement BY ITSELF is sufficient to answer the question; 6, If EACH statement BY ITSELF Is sufficient to answer the question; and fe. ifthe two statements, even when taken TOGETHER, are NOT sufficient to answer the question, iment (2) by Questao 5 - There are 30 managerial positions in company C, 60 percent of which are ‘occupied by women. What percentage of the managers joined company C a trainee? (1) The number of female managers who started in company C as trainee is twice the hhumber of male ones who did not start as trainee. (2) The number of female managers who ic not start in company C as trainee is twice the number of female managers wna die start in company C as trainee. 'A-- statement (1), BY ITSELF is sufficient to answer the question but statement (2) by itself is not sufficient to answer the quest OB- statement (2), BY ITSELF is sufficient to answer the question but statement (1) by Itself is not sufficient to answer the question Oc- BOTH statement (1) and (2) TOGETHER are sufficient to answer the question, but NEITHER statement BY ITSELF is sufficient to answer the question D- EACH statement BY ITSELF is sufficient to answer the question Oe- the two statements, even when taken TOGETHER, are NOT sufficient to answer the question Questao 6 - Is the smallest of nine consecutive integers an even number? (4) The product of the integers is even. (2) The sum of the integers is zero, ‘A - statement (1), BY ITSELF is sufficient to answer the question but statement (2) by Itself is not sufficient to answer the question OB- statement (2), BY ITSELF is sufficient to answer the question but statement (1) by Itself is not sufficient to answer the question ©c- BOTH statement (1) and (2) TOGETHER are sufficient to answer the question, but NEITHER statement BY ITSELF is sufficient to answer the question D- EACH statement BY ITSELF is sufficient to answer the question OE- the two statements, even when taken TOGETHER, are NOT sufficient to answer the question Questao 7 - If a herd of cows is split in three unequal parts, how many there would be in the largest group? (4) The number of cows in the two larger groups is 57. (2) The number of cows in the two smaller groups is 43 'A-- statement (1), BY ITSELF is sufficient to answer the question but statement (2) by itself is not sufficient to answer the question ©B- statement (2). BY ITSELF is sufficent to answer the question but statement (1) bv www simuladobain.cony2113/provo_completa/l 3227082 Prove Itself is not sufficient to answer the que ©c- BOTH statement (1) and (2) TOGETHER are sufficient to answer the question, but NEITHER statement BY ITSELF is sufficient to answer the question OD - EACH statement 8Y ITSELF is sufficient to answer the question QE- the two statements, even when taken TOGETHER, are NOT sufficient to answer the question Questao 8 - Users of a mobile telephone plan M are allowed to make calls toa hired limit of ‘minutes per month, after which they will have to pay $0.50 for each extra minute, How many ‘minutes is the original cap of the plan M? (4) The cost of exceeding the mit by 50 percent is $75. (2) A client who exceeds plan M by $75 uses 3/4 as much telephone time as a client who exceeds plan M by $150. OA. statement (1), BY ITSELF is sufficient to answer the question but statement (2) by Itself is not sufficient to answer the question ©B- statement (2), BY ITSELF is sufficient to answer the question but statement (1) by itself is not sufficient to answer the question ©c- 80TH statement (1) and (2) TOGETHER are sufficient to answer the question, but NEITHER statement BY ITSELF is sufficient to answer the question OD - EACH statement BY ITSELF is sufficient to answer the question QE-- the two statements, even when taken TOGETHER, are NOT sufficient to answer the question PROBLEM SOLVING Questao 9 - A metal equipment factory produced two batches of screws. The first batch had Z percent of the screws defective. The second batch was half the size of the first and had 7 percent of defective screws. Ifthe total amount of cefective screws produced was 44, how many screws were made in the first batch? Oa- 400 Ox-s00 c- 786 Op- 1156 Oe- 1200 Questac 10 - Ifa travel agency sells plane tickets in 3 hours, how many hours will t take to fil’ plane with s available seats? An sist Op. ase Oc- ast Op-2vs www simuladobain.cony2113/prova_completa/l 4p227082 Prove FINES CASE Situation Overview - AppareiCo + ApparelCo is an apparel brand with more than $0 years, the oldest in Country, recognized for it’s quality and tradition and very sensitive to prices variation ' ApparelCo's sales are declining since 2001, + ApparelCo has two distribution channels: franchises anc multi-brand retall stores + 1n 2005 ApparelCo had 66 franchises, 43 in shopping-centers and 23 in streets; franchises are getting more important ‘Historically ApparelCo’s sales wes concentrated in ‘basics’ category, but its migrating to @ ‘ore fashion’ brand since 2001 ‘Interviews with consumers snowed that ApparelCo had problems of loyalty erence ceca margins from 2001 to 2005 appsetco To revenues e508 rere ed ice nukes oon PEGS MSU =r C0, rane-diu of Apsara Tos Prot i ema as as es pean pec ee e o. Basie | Ho hese ut, 2 rene rice cc cukene incl 20838, 0 salad a AB ae JURE 2p! ay www simuladobain.cony2113/provo_completa/l 5227082 ou erase ele) eit franchises ApparelCo craystore Sikfabrcs ED -G38) Nsouth ED x(5345). Aeamanogiio Dx) Yotows ED x(a Drce Fees ue Apa ‘sreak eon ef rvewes and cots fr franchise eign feral caorain ye PS [rca] www simuladobain.cony2113/provo_completa/l s i sas m3 69227082 Prove ‘Questac 11 - Based on the analysis of AppareiCo situation, what is incorrect to say? OA - Apparelco's total sales are decreasing since 2001 approximately 10% per year on average. However the profit margins were not affected ©B- Apparelce’s total sales In 2005 are 33% lower than they were in 2001 Oc- Net profit in 2001 was the same achieved in 2005 in terms of $, even with the dectine In total sales ©D- Apparelco’s net profits, in $, are declining year after year, Questac 12 - What can we conclude about revenues, prices and volume (number of places sold)? OA - The dip in total sales was caused by the decrease of volume and prices for beth ‘basics’ and fashion’ categories OB- The increase of prices from 2001 to 2005 was ~33% on average, enough to compensate the decrease of volume and achieve the same revenues year after year. O©c- The increase of prices is a natural movement of the market, where competitors are getting bigger and selling more value-added clothes, OD- The decrease of total volume was around 50% from 2001 to 2005, Questao 13 - RMS (relative market share) for a market leader is defined as the ratio. between the leader's market share and the market share of the second player, in @ given market. What is the RMS for the market leader in the Country? On-20% Os-19 Oc-26 Op-85% ApparelCo has two distribution channels: franchises and multi-brand retal. Franchises are stores thet only buy from ApparelCo and use ApparelCo’s brand; itis like an “offical ApparelCo store”. The multi-brand retail clients are common clothes stores that sell several brands; they are not allowec to use ApparelCo's branc as ifit was a franchise. Questao 14 - What sentence best describes the situation of AppareiCo’s distribution channels? QA - Franchise channel is becoming more important. The explanation for the Increase in sales of franchise channel is the opening of new stores: Almost 80% of total sales are made through franchises. Operations on franchises are Improving and sales per store are increasing year after year Oc- The dectine in sales of multi-brand channel was caused by the opening of new franchises close to the mult-brands clients. The new franchises are capturing selling from the multi-brand stores, beceuse the consumers prefer buying at an “offical ApparelCo store” than ata store with no brand. ©D- The dip in sales of multi-brand channel can be explained by the entrance of players that sell low-cast products made in China. These players don’t compete against the franchises www simuladobain.cony2133/provo_completa/l 78227082 Prove because franchises are “official ApparelCo stores”, Questao 15 - Today ApparelCo does not control the numbers of franchises. The CEO is thinking about starting some actions to support the franchisees. Which ofthe following actions Would add most value to the franchise chain? QA Control stock levels, recucing the capital employed in 1 stock in the franchises. B- Negotiate better rental contracts for the franchises placed in shopping-centers. O©c- Reduce personal costs in the franchises controling the sales force productivity in all the franchises, OD- tnvest in massive marketing campaigns to improve sales. Questao 16 - To open 100 new stores, people have to be interested in buying an ApparelCo franchise. What is the speech that the ApparelCo’s CEO should have to attract people interested in investing their money? OA -"From now on, ApparelCo will start a new marketing campaign with national coverage and a lot of celebrities that will improve sales of all franchises. The new franchises will operate with revenues at a higher level than today.” OB-“Apparelco has a business plan to grow revenues and profits for the company, but always with an eye on franchisees’ financial health. We guarantee that tie return on Investments of an ApparelCo franchise is going to be higher than the return of any other franchise.” Oc- “Appareico’s brand historical represents quality and good price. For sure no other brand will achieve ApparelCo’s status. This is a guarantee of growth in sales and profits for all franchises.” O_D-*From now on ApparelCo will reduce prices dramatically, and as a consequence the volume of sales wil increase as never seen before. So, franchises are a great deal.” In order to study the recall and power of ApparelCo brand, more than 2000 interviews with final consumers of several brands were conducted. Based on the results we can understand the different levels of relationship between the brands and thelr clients Questac 17 Its wrong to say about the relationship between brands and their clients: [A- ApparelCo is a widely known brand, but less than 20% of people whe know the brand visit the stores, However, more tian 2/3 of people who visit the store buy at there, OB- GrayStore has the best performance in all levels of relationship with the client in terms of number of people. Itis the most known brand, with more visits, more consumers who buy at there and with more loyal clients, Oc- Apparelce is a well known brand, and more than 30% of clients who know the brand visit the stores, More than 70% of clents wha visit the stores buy at there and only 179% of consumers become loyal clients ©D- The proportion of loyal clients of Yellow’s compared to clients who buy at Yellow's is higher than the conversion rate of clients who buy at ApparelCo into loyal clients CEO's speech: "During the last 5 years, AaparelCo needed ta improve the profit margins. We www simuladobain.cony2113/prova_completa/l 89227082 Prove But we unfortunately lost revenues and market share. We need to grow sales now, but keeping margins in a high level.” Specialist 1 speech: "To Increase the revenues and profits, you must bring people to your stores and transform them loyal clients.” Specialist 2 speech “The decrease of prices can be easily compensated by the increase in volume for clothes with higher margins in percentage.” Questao 18 - After listening to the CEO and the spacialists, what can you say? QA - Appareico can achieve the ambition of the CEO migrating to a "high-cost basics” postion. Teday there is no player at this position and maybe ApparelCo could be the only one with this characteristic, Increasing revenues and profits. O.B- To achieve the ambition of the CEO, ApparelCo should migrate to 2 “high-cost fashion” position. Players in this position have higher margins than the other players and the brand achieves @ sophisticated status when compared to other arands: Oc- I Appareico wants to grow revenues keeping margins high, it should migrate to an ‘affordable fashion” position. Usvally, players in that position have higher revenues, more clients and more loyal clients than the other players. ©D- Apparelco should migrate to an “affordable basics” position, In order to recover sales ‘and margins, Players in that position can reduce casts of production because basic clathes are easier to produce than fashion ones. © 1996-2012, Bain & Company www simuladobain.cony2113/prova_completa/l 99