Prospect theory > risk seeking / risk avoiding behaviour
Prospect theory is multi dimension , comparing a certainty with a gamble, when do I take gamble, instead of taking certainty. Trade of - too many uncertainity in the design - choosing a certainty Less risk avoidance Newsvendor model is not a choice , so cancel out newspaper - clearly be able to distinguish risk taking behaviour - cancel out malus - introducing some certainties - methodology will be sent to Ziengs -coin flipping model would maybe require own participant -