Social Media Measurement & Analytics

Course Programme
KONNECTEDX

website:konnectedx.org

An introduction to social media analytics

Measuring return on investment

Social media analytics stats

Big data and social media analytics

The business case for social media analytics

Understanding the business opportunity

Three inspiring brand case studies

Social media analytics strategy

Strategy framework

Setting objectives
Some industry averages to use as benchmarks
How your objectives relate to the sales funnel
Demographics and psychographics

Social media metrics and reporting

Awareness metrics

Engagement metrics

Acquisition metrics
Before social media analytics: setting KPIs
Measuring ROI
Identifying key influencers

Producing analytics reports

Analytics tools available

The analytics process
Setting up analytics tools
Producing analytics reports
Interpreting data
Measuring and strengthening strategies with analytics

Customer behaviour insights and analyticsAnalytics dashboards from the big social networks

Facebook

Twitter
LinkedIn
YouTube
Pinterest
Instagram
Google+
Tumblr
Vine

Third-party tools for social media analytics

Buffer
Cyfe
Google Analytics
Hootsuite
Quintly
Simply measured
Socialbakers
Sprout social
Sumall
Social media listening tools
Image analysis
Link shortening and click tracking
Social media analytics account management

Programme outcome:
At the end of this course, you will be able to take a role as a Social Media Analyst,
Social Media Manager or Social Media expert
You will be able to confidently analyze the effectiveness of social media
campaigns. You will be able to choose the right tools to answer the right
questions. You will be able to analyze data, develop meaningful insights and
provide actionable recommendations based on this analysis. These insights and
recommendations will be based on goals and objectives of a particular social
media strategy and will help to guide business decisions impacting said social
media strategy. Finally, you will be able to communicate these recommendations
and analyses in both written and oral form.

Venue
Digital Age Hall
Capial Building, 332, Ikorodu Road, Idiroko Bus-Stop (Beside Lagos State
University, Anthony Campus), Maryland, Lagos, Nigeria

Date
September 19-20 2015