Dear EPGP Janata

PFA a PPT on what i call as REM; Random

Experiments in Marketing.
REM is a comprehensive collection of key
frameworks that aid in marketing strategy
formulation.
as part of your assignment, which is a graded
component of the course, you can do either of
the following;
1. analyze an industry / category through the
lens of REM
2. identifying a marketing problem, do a dip
stick study and write a report. alternatively, you
can also write a case study on the company of
your choice.
best, Jai
Jayasimha K.R., PhD.
Associate Professor & Chairperson - Broadband & MOOCs
Indian Institute of Management (IIM)
#105, B Block, Ground Floor
Prabandh Shikar, Rau-Pithampur Road
Indore 453331
91-731-2439 538