Our new product pricing strategy will utilize a market skimming price to target early adopters willing to pay a premium for our innovative new product. Once we have captured this segment of the market, we will transition to a lower market penetrating price to appeal to the broader customer base and increase sales volume. This two-pronged approach aims to maximize profits in both the short and long-term for our new product launch.
Our new product pricing strategy will utilize a market skimming price to target early adopters willing to pay a premium for our innovative new product. Once we have captured this segment of the market, we will transition to a lower market penetrating price to appeal to the broader customer base and increase sales volume. This two-pronged approach aims to maximize profits in both the short and long-term for our new product launch.
Our new product pricing strategy will utilize a market skimming price to target early adopters willing to pay a premium for our innovative new product. Once we have captured this segment of the market, we will transition to a lower market penetrating price to appeal to the broader customer base and increase sales volume. This two-pronged approach aims to maximize profits in both the short and long-term for our new product launch.