What are the shortcoming of focus group study?

It is a problem to identify one group and generalize its finding to an entire

population. If participants of focus group have already been exposed to one
particular advertisement or study, they may unconsciously state the results of that
study or may conform to that advertisement instead of putting forward their own
honest opinion. Another problem is if someone is highly opinionated about
something, he/she may dilute the entire discussion or the motive of this study.
Focus groups can also be from different backgrounds or geographies and it can
portray challenges to generalize studies of different focus groups into one result.
Traditional focus group studies can be expensive as it is crucial to identify the
correct participants for a focus group study.

What is the extension of MART?

a. Market and Research Team
b. Market and Review Tool
c. Managing and Retention Test
Ans. A

Deep metaphors are?

a. Largely unconscious and universal
b. Largely known and universal
c. Largely conscious and particular
Ans. A