QUESTIONNAIRE

A. PERSONAL INFORMATION
NAME:
ADDRESS:.
..
.............................
................................................................................
CONTACT NO:.
GENDER:

MALE

FEMALE

AGE (in years):

20 to 30

30 to 40

) 50 to 60

60 & above

)
)

BUSINESS
(
DEPENDENT (
(

40 to 50 (
OCCUPATION:

SERVICE (
RETIRED (
PROFESSIONAL
MONTHLY INCOME (in `):
Less than 10000
(
)
30000 50000

B. 1. Which brand in durable items do you prefer?

2. Why do you feel it is a brand ?

)
)
)

10000 30000 (

Above 50000

3. What specific need of yours is fulfilled by using this product?

4. What is a brand symbol ?

5. What is a tagline?

C. 1. Which brand of automobile do you prefer?

2. Why do you feel it is a brand?

3. What specific need of yours is fulfilled by using this product?

4. What is a brand symbol?

5. What is a tagline?

D. 1. Which brand of cosmetic cream do you prefer?

2. Why do you feel it is a brand?

3. What specific need of yours is fulfilled by using this product?

4. What is a brand symbol?

5. What is a tagline?

E. 1. Which brand in beverages do you prefer?

2. Why do you feel it is a brand?

3. What specific need of yours is fulfilled by using this product?

4. What is a brand symbol?

5. What is a tagline ?

F. 1. Which brand of shampoo do you prefer ?

2. Why do you feel it is a brand?

3. What specific need of yours is fulfilled by using this product?

4. What is a brand symbol?

5. What is a tagline?