1. You are the CEO of DMART.

You are facing immense pressure to start an online

store for groceries in face of growing competition. You, however do not want
to follow the beeline without having a clear understanding of what your
customers really want. Hence find the Customer perception towards online
grocery shopping (sample should 75 shoppers online)
Demographics
No. of online grocers known
Where usual grocery shopping is done
Frequency of grocery shopping
Factors / feelings why physical grocers is better
Factors / feelings why online grocer is better
Factors for buying online
Factors for buying offline
Factors that if incorporated will make you buy online
Premium ready to pay?

1) Do you shop online for Groceries

2) If, yes then which kind of products

Beverages
Bread/Bakery
Canned/Jarred Goods
Dairy
Dry/Baking Goods
Frozen Foods
Meat
Produce
Cleaners
Paper Goods
Personal Care
Other
3) Why do you shop online?

o
o
o
o
o
o
o
o
o
o
o
o

o
o
o
o
o

No Time constraint
Dont have to carry heavy Items
Saves Time
Convenient have delivery a home
Does not want to make trip to the sore for minimum items

4) How many times you shop online?

o
o
o

At least once a week

Once a month
More than a month

5) if go online, how much do you spent?

o
o
o
o

Less than 500

500-1500
1501-5000
More than 5000

6) if go offline, how much do you spent?

o
o
o
o

Less than 500

500-1500
1501-5000
More than 5000

7) If you go online, which site do you visit?

o
o
o
o
o
o
o

Bigbasket.cm
Godrej nature basket.com
Zopnow.com
Aaramkaro.com
Others
8) If offline, where do you go for grocery shopping?
Dmart?
Hypercity

o
o
o

Big bazar
Convenience store
Others

o
o
o
o

9) Why do you shop offline?

Touch and Feel
Trust factor
Loyalty
Others
10) What they like most?
o
o
o

Offline shopping
Online shopping
Both

Have you reduced the frequency of traditional shopping due to online shopping?
How would you describe your proficiency on the internet?
How often do you use internet for shopping?

Web based or app based?

Improvements/Suggestions