Customer

Service

Driver
Service
Ease of Payment

Booking Easiness

Fleet Availability
Fleet
Consumer Preference
(Qualitative)

Fleet Condition

Normal
Price
Promotion
(optional)

Pick-up Point
Coverage
Destination

Area Size
Geography and
Climate Characteristic

Taxi Industry

Weather Conditions

Population
Demography &
Macroeconomic
GDP per Capita &
Household Income
Level

Airport, Hotel, Mall,

Hospital
(Development Area)

Infrastructure

Criminality

Road Condition

Market Condition
(Quantitative)

Direct
Competition
Indirect

Fleet License Issue

Regulation
Driving License Issue

Car Ownership Tax

Access to Personal
Transportation

Fuel Price

Ease of Parking

Users
Revenue
IDR/Users

Penetration
Ratio
#
Population
IDR / User
Transaction
Transaction
Frequency